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					Data Management Gerhard Steinke Data Concepts, Requirements Database Management Types of Databases Data Warehouse, Data Mining 4 What do we Need from Data/Information? • Accuracy • Reliability • Consistency • Security • Availability • Single source • Reduced data redundancy • Web accessible 2 Database Management Approach • Single User databases • Microsoft Access • Client/Server, Multi-user • Oracle • Microsoft SQL Server • IBM DB2 • Open-source MySQL 3 Fundamental Data Components       Character Field • Represents an attribute (a characteristic or quality) of some entity (object, person, place or event) Record • Key field Table Database Database Management System – DBMS • Interface between user and data 4 Designing a Database Student and Course Information What fields? Registration Reports Class roster Student transcript Forms Menu – Options - Switchboard 5 Access Example      Tables • define field characteristics, primary key Relationships • • showing connections between tables Check for referential Integrity …an entry must exist in a different table? Forms • used to enter data Reports • used to present data Query • Selection of the data (sequence may be important) 6 Queries –SQL Language, Graphical 7 Data Warehouse     Stores data that has been extracted from operational, external and other databases Data has been cleaned, transformed and cataloged Used by managers and professionals for • Data mining, • Online analytical processing, • Business analysis, • Market research, • Decision support Data mart is subset of warehouse for specific use of department 8 Data Mining Data in data warehouse is analyzed to reveal hidden patterns and trends Examples:  • Perform market-basket analysis to identify new • • • business opportunities / processes Find root causes to quality problems Cross sell to existing customers Profile customers with more accuracy 9 Data Resource Management  Data Administrator - Managerial activity Database Administrator (DBA) – more technical, database setup  Data Issues:  • • • • • • • • • Value of data Challenge of managing data Data collecting Data storage Data privacy Data security Data mining Data owner Web-based access 10 Current DB News     http://www.indeed.com/q-Databasejobs.html http://db-engines.com/en/ranking https://www.mysql.com/ http://www.teradata.com/TDVideo/?LangType=1033&LangSelect=true 11 Ethical Issues… What kind of data can/should you collect? How much protection/security is necessary? How long can/may you keep information? What do you do with invalid data? 12