Download 7941457 Resume Headline: Web Developer - Amie Guth

Amie Guth
(972) 415-3496
Email: [email protected] • Portfolio : www.amieguth.com
Summary of Qualifications
Working in Web development for over fifteen years for both Fortune 100 companies and as an independent
consultant, my experience is wide and varied with an emphasis on usability, SEO, web design and development for
external Web sites as well as intranets. My skill set ranges from technical and creative areas such as
HTML/CSS/Javascript coding and testing, GUI and graphic design, to more structural and strategic areas such as
information architecture and usability testing. I also excel in setting strategic vision and driving concepts through
every phase of the creative and development process, working with internal teams and outside agencies while
guiding design, production, marketing, and distribution. My approach to all projects is driven by well defined business
objectives and supported by the skills and experience to achieve them.
My Ideal Workplace
An environment that is user focused and talent rich, that encourages wide exploration and deep analysis. An
environment that sees technology as a tool not as an answer and that is dedicated to providing real solutions for real
people.
Skill Set
Information Architecture | Usability
 planning and developing Site level architecture and page level layout
 Define and design User Experience Architectures comprised of wireframes, sitemaps, interaction
flows, and prototypes for desktop applications as well as web experiences.
 extensive knowledge of tools including visio, PowerPoint and Acrobat
 have a thorough understanding of User Centered Design (UCD) and Human Computer
Interaction (HCI)
Website Development | Code & Graphics
 HTML/SHTML/CSS/JavaScript
 cross–browser, cross–platform issues
 constructing detailed page layouts while maintaining elegant, efficient code
 experienced with hand coding
 image creation and optimization
 proficient with Adobe Creative Suite design software (Photoshop, Illustrator) on both a PC and
Mac platforms
Internet Strategy Analyst
 ability to effectively lead all phases of the project lifecycle, (define a project, develop appropriate
work plans, and drive it to completion)
 conduct stakeholder work sessions to identify new creative or enhancement opportunities
 created structured project plans and ensure the successful execution of steps outlined in the
plans
 facilitated meetings with business partners
 captured analyzed and documented business user requirements
 maintained updated documentation on business processes, applications and design solutions
 provide guidance on ensuring alignment to corporate branding and guiding principles
SEO Strategy
 identify opportunities to increase SERP rank
 conduct keyword research and set KPI benchmarking
 create SEO strategy to increase traffic and rankings
 analyze data from web analytics into an actionable SEO plan
Work History
06/07-2010
Digital Content Pros, UX/UI Designer / Architect
300 Acker, Suite 2100
Dallas, Texas 75251
• Created the information architecture and guided the user interface design for various projects.
• Created user experience architecture deliverables including user personae, site maps,
storyboards, page schematics/wireframes, content inventories, and navigation labels
• Served as the creative lead for electronic branding strategies to integrate technology and business
requirements into design, user interface and marketing.
• Lead the design, development, and deployment of internal and external websites.
• Designed and developed user interface features.
• Drove strategic user experience initiatives in areas such as social media, search engine
optimization, globalization and personalization.
• Created HTML and graphical prototypes to present concepts
.• Presented design solutions to management and business customers, backing up
recommendations with solid usability principles.
• Tracked and analyzed web activity trends and implemented new design features based on metrics.
• Wrote web pages in a combination of codes, including HTML, SHTML, CSS and Javascript.
03/07-06/07
IMC2, Information / Usability Architect - Contract
12404 Park Central, Suite 400
Dallas, Texas 75251
• Participated in strategy sessions to help identify and set direction for achieving client’s objectives.
• Collaborated with design/content strategy teams to brainstorm and validate experience design
concepts.
• Produced site maps, flow charts, functional specifications and navigational wireframes as they related to
the target audience’s on-line experience.
• Documented and presented structural concepts to creative, content strategy and technical teams.
• Communicated and collaborated with designer, content developers and technical staff through various
stages of user interface development.
• Utilized usability guidelines to organize content into logical categories as well as developing structural
design by establishing the foundation of information access and functional relationships at the site and
page-level.
01/06-12/06
Software Spectrum, User Experience Architect / Design Lead
3480 Lotus Drive
Plano, Texas 75075
• Developed user-centered design recommendations for the company’s portal
pages.
• Examined user research & understanding to define appropriate functionality and
requirements to drive pages.
• Defined and designed User Experience Architectures for pages involved.
• Created wireframes, site maps, process maps, feature lists, mockups, visual specification,
working prototypes and other artifacts to describe the intended user experience.
• Took into account navigation and information architecture as it
applied to the portal
• Worked closely with the business community to ensure that user experience issues and
were identified and dealt with properly.
• Establish and documented guidelines for visual and interaction design standards
• Help ensure consistency and best-practice design across all pages.
• Interface with key internal client and project stakeholders to ensure the user experience reflects
customer needs and consistency.
06/02-01/06
TheInteriorStore.com, Web and Online Marketing Director
1600 Timbercreek
Bonham, Texas 75039
• Manage online marketing initiatives from conception through execution by working with cross
functional
teams.
• Oversaw the day-to-day management of all digital activities, including email marketing deployment, inhouse promotions, ad partnerships, Internet marketing programs, creative testing, Web development.
• Developed long and short-term digital strategies and initiatives to meet the business objectives
• Drove more sophisticated Web analytics that provided higher levels of customer intelligence and
decision-making resulting in increased sales.
• Set performance metrics and clear deliverables, staying focused on the most important data.
• Ensured best-in-class digital practices were implemented.
• Hired and lead a team of creative individuals consisting of designers and information architects.
• Managed budget to maximize efficiencies and effectiveness of the company's digital operations.
• Participated in annual budgeting and re-forecasting process.
• Maintained an effective P&L to validate investment based on metrics
• Performed/managed graphic design and production of high-quality assets including but not
limited to mock-ups for user-interface designs.
• Performed usability studies to help define the overall user experience strategy.
02/01-06/02
TXU, User Interface Developer/Information Architect - Consultant
1601 Bryan
Dallas, Texas 75039
• Assisted outside design agency to re-design look and feel of the TXU intranet for integration into their
Hummingbird EIP Portal.
• Created and maintained the design style guide and user experience guidelines.
• Partnered with technology team to ensure best practices are adopted throughout new page migration
and various development life-cycles.
• Communicated design principles and solutions throughout the organization
• Developed template that was free of errors across all browsers.
• Created plug and play template that offered ease of use and cross platform compatability.
12/00-02/01
Verizon, Usability Designer/Information Architect - Contract
1600 Gateway
Irving, Texas 75039
• Developed fresh design concept that directly enhance Verizon’s extranet and reflected creative
innovation while maintaining their design standards.
• Matched objectives to creative execution and solutions to support goals.
• Ensure brand and style consistency across all creative deliverables.
• Acted as a design leader and displayed clear reasoning for design decisions.
•Proactively made suggestions for business best practices and process improvements.
• Designs were created in Photoshop for approval.
• Once approved HTML was hand coded.
03/00-12/00
Immedient, UI/UX Designer
222 West Las Colinas Boulevard, Suite 1525E
Irving, Texas 75039
• Created strong design concepts and developed design layouts for a variety of creative projects using
Photoshop and Illustrator
• Coded completed designs to HTML in a non-WYSIWYG environment
• Worked collaboratively within a multidisciplinary environment, managed multiple projects, and met
assigned deadlines.
• Provided creative ideas and constructive feedback to other designers.
• Work with clients to translate business problems and requirements into compelling UI's that demonstrate
the power and value of rich internet experiences.
• Responsible for identifying and translating business requirements and user needs into innovative solutions
that are valuable, useful, and useable.
• Clients included KPMG, Baylor, XML Connect as well as several internal projects.
12/99-03/00
Agave Software Design, Designer/Developer -Contract
701 East Plano Parkway #305
Plano, Texas 75074
• Lead designer working with a team of developers in designing a graphical user interface their Remote
Operations and Maintenance System dashboard application.
• Designed user interface that was based on functionality established by the developers.
• Design was storyboarded in Photoshop.
• Created HTML and graphical prototypes.
10/99-12/99
Beckett Interactive, UI Designer/Developer - Contract
15850 Dallas Parkway
Dallas, Texas 75248
• Primary visual designer responsible for project to take monthly publication online.
• In charge of design and content for all pages.
• HTML was hand coded using Allaire Homesite.
• Created custom graphics using Adobe Photoshop 5.5 and Adobe Illustrator 8.0.
• Updated and maintained page content daily to keep up with changing magazine content.
• Lead weekly meetings with marketing and IT teams to assess site was maintaining company standards.
• Performed marketing research and suggested changes in order to increase customer base.
02/98-10/99
Internet Commerce Online Web Solutions, Designer/Developer
2505 Weatherby Drive #239
Arlington, Texas, 76006
• Responsible for designing appealing graphical user interfaces and front end development for the various
companies internal and external facing sites
•Defined and managed web development projects and personnel involved with the projects.
• Manual HTML coding was done on Allaire Homesite.
• Tested all sites for cross browser compatibility.
EDUCATION
1988-1994
Bachelors of Science, Psychology, Texas Woman's University.