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Nordic Circle 2016 – IC/EC-Update Starting Point in May 2015 – IC Strategic Workshop New Orleans IC Strategy discussion • Confirming importance of areas • Value for members • Increase knowledge exchange • Develop business exchange • Enhance communication and branding • Need for recruitment Similarities to the outcome of the 2015 EAM meeting Membership changes in the last 12 months 4 128 joined MGI Worldwide 14 joined Mint Alliance 13 left 12 13 Previously 171 firms 14 128 12 dismissed 4 new members Member recruitment • Successes • New members in Canada, Oman, Egypt and Indonesia. • Challenges • Consolidation in North America and Europe • Tougher competition • Toolkit • Vide approach • New MGI intro presentation • Involvement of lead generators Adding value 2016 survey results – 105 replies (out of 147) Satisfaction with membership Satisfied 64 % 29 % Very satisfied Dissatisfied or very dissatified 7 % Top three needs by Area Serve clients with operations outside our country Africa Asia Austral- asia Europe 3 2 2 1 Increase business by receiving inward referrals Add to firm's reputation through membership of an international organisation 1 2 2 1 Latin America North America UK & Ireland 1 1 3 1 2 3 Attract bigger clients who have international operations 3 2 Enable us to compete better against large firms 3 2 Exchange knowledge and experience with colleagues around the world Receive support, training and knowledge exchange in our Area MENA 1 2 3 1 3 3 Adding value: focus areas • Increase Knowledge exchange • Develop business exchange • Enhance communication and branding Increasing knowledge exchange International tax Forensic accountancy Transfer pricing Increasing knowledge exchange – white papers Increasing knowledge exchange • Get involved in practice groups • Give and take part in webinars It is all about engagement • Write articles and white papers • MGI Worldwide LinkedIn groups • Share what you create for internal use • Join the monthly webinars Business exchange • Business development support to come • Information exchange among members • Transnational opportunities • Regional opportunities Communication- Firms’ internal marketing • Presenting to firm staff about MGI • Engagement with international opportunities • Wider attendance at MGI meetings Communication- Strengthening the MGI Worldwide brand • Consistent usage • More branded firms • Brand recognition • Thought leadership projects • Better on-boarding for new members Communication • Corporate Identity Manual • Toolkit EC study of membership fees Possible fee models EC study of fees - findings • Our fees are in line with our competitors • Compulsory referral fees not wanted • There is no perfect fee model • Benefits to one group always at the cost of another • 75 % of members told us that our fees are OK