Download Nordic Circle International Update

Nordic Circle 2016 –
IC/EC-Update
Starting Point in May 2015 –
IC Strategic Workshop New Orleans
IC Strategy discussion
• Confirming importance of areas
• Value for members
• Increase knowledge exchange
• Develop business exchange
• Enhance communication and branding
• Need for recruitment
Similarities to the
outcome of the
2015 EAM
meeting
Membership changes in the last 12 months
4
128 joined MGI
Worldwide
14 joined Mint
Alliance
13 left
12
13
Previously
171 firms
14
128
12 dismissed
4 new members
Member recruitment
• Successes
• New members in Canada, Oman, Egypt and Indonesia.
• Challenges
• Consolidation in North America and Europe
• Tougher competition
• Toolkit
• Vide approach
• New MGI intro presentation
• Involvement of lead generators
Adding value
2016 survey results – 105 replies (out of 147)
Satisfaction with membership
Satisfied
64 %
29 %
Very satisfied
Dissatisfied or very dissatified 7 %
Top three needs by Area
Serve clients with operations
outside our country
Africa
Asia
Austral- asia
Europe
3
2
2
1
Increase business by receiving
inward referrals
Add to firm's reputation through
membership of an international
organisation
1
2
2
1
Latin America
North America UK & Ireland
1
1
3
1
2
3
Attract bigger clients who have
international operations
3
2
Enable us to compete better
against large firms
3
2
Exchange knowledge and
experience with colleagues
around the world
Receive support, training and
knowledge exchange in our Area
MENA
1
2
3
1
3
3
Adding value: focus areas
• Increase Knowledge exchange
• Develop business exchange
• Enhance communication and branding
Increasing knowledge exchange
International tax
Forensic
accountancy
Transfer pricing
Increasing knowledge exchange – white papers
Increasing knowledge exchange
• Get involved in practice groups
• Give and take part in webinars
It is all about
engagement
• Write articles and white papers
• MGI Worldwide LinkedIn groups
• Share what you create for internal use
• Join the monthly webinars
Business exchange
• Business development support
to come
• Information exchange among
members
• Transnational opportunities
• Regional opportunities
Communication- Firms’ internal marketing
• Presenting to firm staff about MGI
• Engagement with international opportunities
• Wider attendance at MGI meetings
Communication- Strengthening the MGI Worldwide
brand
• Consistent usage
• More branded firms
• Brand recognition
• Thought leadership projects
• Better on-boarding for new members
Communication
• Corporate Identity Manual
• Toolkit
EC study of membership fees
Possible fee models
EC study of fees - findings
• Our fees are in line with our competitors
• Compulsory referral fees not wanted
• There is no perfect fee model
• Benefits to one group always at the cost of another
• 75 % of members told us that our fees are OK