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Applied Marketing Cases 1e Applied Marketing Cases Format Soft Cover ISBN 9781485102144 Pages 160 Published 2014 About this Publication: The all-new Applied Marketing Cases is an engaging collection of case studies written by owners, entrepreneurs and corporates (from SMMEs to larger companies). They share their frustrations, successes and challenges on starting and running successful businesses. The stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Contents Include: • • • • • • • • • • • • • • • • • • • 1st for Women Insurance 8ta2StrokeAfrica Media Online Bella Donna Finishing Classes Bio-Strath Blue Apple BulkSMS.com Clover Danao Clover Tropika Engen Europcar Gary Rom Hairdressing Hippo.co.za Jenna Clifford Designs (Pty) Ltd John Deere Ocean Baske Studentnotes.co.za Suzuki Auto South Africa Vega Vital Health Foods Of Interest and Benefit to: Simple, relevant and practical, Applied Marketing Cases is a must-read for entrepreneurs and business students alike. www.juta.co.za Key Benefits: • Consists of first-hand case studies from businesses currently operating successfully • Discusses methods used to segment the market and how to make advertising and branding decisions • Covers aspects such as staff issues, purchasing and the importance of customer service. Pricing: Description Price 2014 R 291.00 www.juta.co.za