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Data Mining in E-Learning: Finally Some Solid Facts About Learning Gideon Zailer www.e-learning.co.il Before we start… 2 questions I am going to ask you at the END A nice story about ACCENT A nice story about ACCENT A few words about myself… And I’d also like you to meet… Right Next Door (Ball room A1/A2) How do we usually evaluate learning processes? • • • • • Assessments Tests Interviews Observations Implementation Follow-up • ROI measurement What are the limitations of such assessment tools? • • • • Subjective Indirect Sample groups Reflective What IS Data Mining? Data Mining, also known as KnowledgeDiscovery in Databases (KDD), is the process of automatically searching large volumes of data for patterns. In order to achieve this, data mining uses computational techniques from statistics, machine learning and pattern recognition Data mining in process… What can E-learning Data mining do? Every click is counted and monitored • Learning patterns and styles • A new dimension of research In other words: SOLID FACTS Our Customer • Private school for SAT exams • Over 100,000 students • Internationally acknowledged for its methods and professionalism The Participants • • • • Young Restless… Computer and Internet Savvy How many of them will adopt the online course? Let’s have a look… Why is this a good case study for EL data mining? • Many choices, Many possibilities of identifying different learning styles • Long learning process • Massive numbers What is the POWER? What is the POWER? How do we do it? • • • • • • Encoding each page Gathering a Data warehouse Analyzing and processing Building Characters Improving Product Characters Follow-up Remember Our Friends? • • • • • • • Mr. Long and Mr. Short Mr. Daytime and Mr. Nighttime Mr. Thorough and Mr. “Jumpy” Mr. “Next Next” ”I am here for the games” “Can I have some feedback?” “Help I need somebody” Additional Insights • • • • How long is a session? “fun” and amazing features? Linear Learning? 40 different dominant paths How is data mining going to change us? • Training Instructors • Training Designers • Training Managers And the answers to the two questions… Thank you for your data-mind [email protected] www.e-learning.co.il And see you in a month [email protected] www.e-learning.co.il www.e-learning.co.il/astd.ppt