Download U - Playhouse Square

U.S. Bank Star Performance Series
February 12 - 17, 2013
Tues. – Sat. 7:30pm; Sat. matinee 1:30pm; Sun. 1pm & 6:30pm
One hour, 40 minutes (no intermission)
OFFICIAL SHOW BLURB
Experience the Phenomenon. BLUE MAN GROUP is best known for their wildly
popular theatrical shows and concerts which combine comedy, music, and
technology to produce a totally unique form of entertainment. The New York
Times heralds the show as “One of the most delightful performance pieces ever
staged.” E! Entertainment News exclaims, “BLUE MAN GROUP is what every
live performance aspires to be.” The Baltimore Sun raves, “Blue Man Group
packs a wallop. It’s a big, loud, funny, silly, visually arresting production!”
Although it is impossible to describe, people of all ages agree that BLUE MAN
GROUP is an intensely exciting and wildly outrageous show that leaves the
entire audience in a blissful, euphoric state. With no spoken language, BLUE
MAN GROUP is perfect for people of all ages, languages, and cultures. BLUE
MAN GROUP is now on the road for its first U.S. theatrical tour. This unique
experience is a form of entertainment like nothing else; guaranteed to be an
outing you will never forget.
TALKING POINTS
- Currently Blue Man Group has live stage shows that can be seen in New
York, Boston, Chicago, Las Vegas, Orlando, Berlin, as part of the US
National Tour and on the Norwegian Cruise Line’s Epic
-
-
-
-
The group was founded in 1988 by friends Chris Wink, Matt Goldman and
Phil Stanton. Their first full length show, entitled “Tubes,” opened offBroadway at the Astor Place Theater in NYC in 1991.
Their first album, “Audio,” was released in 1999. Their first “tour” was in
2002 as part of Moby’s Area2 tour – which was more rock-oriented than
the theatrical shows.
Various musicians, including Dave Matthews, Gavin Rossdale, Tracy
Bonham and Venus Hum, have appeared as guests on their albums
Their second tour, “How to be a Mega-Star 2.0” traveled to large arenas
worldwide from 2006-2009.
This tour is a smaller, more theatrical version – the same tour which
appeared at PlayhouseSquare in October 2010.
The major themes of the show include science and technology,
information overload/information pollution, innocence, selfconscious/naïve, being an outsider, and climbing to the top.
The characters in Blue Man Group always appear in a group of three, and
they never speak while in costume.
Casting notes: TBD
Awards and Special Notes: Special citation in the 1990-91 Village Voice Obie
Awards. Special award in the 1992 Lucille Lortel Awards (for excellence in offBroadway theater). 1992 Drama Desk Award for Unique Theatrical Experience.
1999 Grammy Award (for “Audio”). 2011 Audience Choice Award winner for Best
Long-Running Show, Off-Broadway Alliance Awards.
Official website: www.BlueMan.com
Facebook: www.facebook.com/BlueManGroup
Twitter: @BlueManGroup
Additional show experience offerings: TBD
CONTACT INFO
Marketing contact:
Stephanie Keefer / [email protected] / 216.640.8654
Publicity contact:
Elise Rossman / [email protected] / 216.640.8656
Digital contact:
Stephanie Anderson / [email protected] / 216.640.8652
AUDIENCE DEMO
Target audience: Adults 25 – 54 (Men are as likely to purchase tickets as
women)
Age appropriateness: All ages
Adult content: None
Niche audiences: Families of all ages (although kids should not be specifically
marketed to – focus on parents and grandparents), fans of Stomp and other
performance art shows
PROGRAMMING
TV
- directed at Adults 25 – 54
- potential programming includes local news and access programming,
Entertainment Tonight, Letterman, Access Hollywood, Saturday Night
Live, other late night news and talk programming
- cable stations include Bravo, A & E, Food Network, History Channel, USA,
Discovery, HGTV, MTV and VH1
RADIO
- directed at Adults 25 – 54
- formats include Adult Contemporary, Classic Rock
SALES WINDOW
Print – January through show dates
Electronic – Late January through show dates
Online – December - February
Outdoor – December - February
SAMPLE PROMOTIONAL / CONTESTING IDEAS
**While these sample promotions and contests will give you an idea of what we are
looking for, by no means are these the ONLY ideas you can use for BLUE MAN
GROUP. Please feel free to be creative and tweak these concepts, or come to us with
completely new and original ideas for discussion!**
Potential Third Party Partners
Music stores, museums, restaurants, art shops, car dealerships, costume shops,
sports teams
Examples
Music Contest Promotion
For two Tuesdays, instead of Two for Tuesday, do a Blue for Tuesday. Play only
songs with Blue included somehow in the lyrics or theme of the song. The
winner gets a pair of theatre ticket to see BMG.
Group Sales Promotion (for Office Parties)
Radio station listeners were asked to visit the radio stations web site and write
why a group of people at their office needed a night at Blue Man. Office winners
were greeted on the LED screen at the show ("Hello Putnam Investments...") and
enjoyed a BMG meet and greet after. Some promotions also included a
restaurant partner that offered discounts or appetizers after the show.
Website Scavenger Hunt
Look for the blue hand print or blue men in various spots hidden on station
website. Readers would log on to radio web site to list where and when they saw
them.
Mall Promotion
Set up a booth (radio/TV station partner) and invite listeners/viewers to play Blue
Man games for a chance to win BMG tickets and other prizes during a local mall
advertising campaign.
“Ultimate Sensory Overload”
Invite listeners to tell the station “why they needed an ‘Ultimate Sensory
Overload’ weekend in NYC to see BMG. Runners-up can receive tickets to see
BMG locally. Or, make the contest completely local and give away a weekend of
fun events (including BMG tickets) in your city.
Test Drive Promotion
Partner with an auto dealer for a chance to win tickets by coming to the
dealership and test driving a blue car!
Special Occasion Count Down
Before tickets go on-sale to the general public, your radio station can put their
listeners up front! Five days out from the show you start the “countdown”, putting
a listener in the 5th row, then in the 4th row and ending up on the day before
tickets go on-sale giving away a pair of front row seats!