Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Propaganda in Advertising Propaganda is all around! We see it today in America. People want us to believe things, buy things, and understand things. They get us to do all of these things through advertisements. Ad companies work hard to make people believe certain things about their products by using a lot of the tools which were used in Mao’s propaganda. Assignment: Find 3 different advertisements which are trying to convince you to buy something or to believe something. 1. Paste each advertisement onto a separate sheet of paper. 2. Write underneath it what you think the person who made the ad wants you to believe about the product. 3. How do they get you to see that product in a certain way? Do you believe them? Do you buy into that image of the product? 4. Which of the 5 different techniques is being used in your ad? 5. Overall, do you think that these ads are effective? Why or why not? Example: This ad for Coke uses familiar and famous faces and images to get people to relate to the product. Most people like Elvis, the Beatles and the Rolling Stones. They see them as quality. So, when they see them in a Coke bottle, they think of quality. This helps people think better things about Coke. The tagline also makes the association that, like the famous people and things, Coke is something that is classic and to be remembered fondly.