Download APPENDIX - Retail Trust

JOB DESCRIPTION
Job title
Department
Location
Responsible to
Hours
Fulltime Equivalent Hours
Communications Coordinator
Marketing and Communications
Mill Hill, London
Marketing and Communications Director
35 hours per week
35 hours per week
Main Purpose of the post
Working with and coordinating the activities of external marketing; PR; Digital and design
organisations to implement a planned programme of marketing and communications
initiatives to generate income, raise the awareness and profile of Retail Trust and its
products and services.
This role will be the conduit between external marketing; PR; Digital and design
organisations and Retail Trust, ensuring that the Retail Trust marketing strategy in all forms
is delivered to an exceptional standard, on budget and to agreed timescales.
Main Duties
1. Agencies and Other Third Party Organisations
 Assist in briefing, managing and monitoring the performance of marketing, digital,
advertising, design, public relations agencies and other companies – ensuring that
agreed KPIs, timescales, costs are delivered.
2. Marketing and Communications Strategy
 Work with external agencies and Marketing & Comms Director to ensure that the
marketing and communications strategy is kept up to date with the changing needs of
Retail Trust’s strategic direction and is communicated to and includes information
from all relevant Retail Trust employees.
 Assist in ensuring this strategy and other action plans are fully understood by
trustees, patrons and fundraising and other staff throughout Retail Trust.
3. Retail Trust
 Responsible for being fully conversant with all aspects of Retail Trust’s charitable
work nationally and especially our charitable work and fundraising activities, which
will have an impact on raising awareness and marketing strategy
4. Media Plan
 Assist the Public Relations Agency in implementing a rolling programme of initiatives
throughout the media related to the retail and related sectors. Build awareness of
Retail Trust and our products. Ensure that the requirements of all the Retail Trust
team are communicated to the relevant external organisations and that agreed KPIs
and targets are delivered
5. Website
 Responsible for coordinating the content, maintenance and relevance of the Retail
Trust website. Keep aware of developments in this field. Develop links with retail
companies to include Retail Trust information and activities on their website.
6. Budgets
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
Assist in ensuring all commitments and expenditure are recorded and do not exceed
agreed budgets.
7. Legislative Requirements
 Ensure all activities meet with the Charity Commission requirements, the Charities
Act, the Data Protection Act and all other relevant regulations.
8. Administration
 Monitoring income and expenditure and ensuring they are in line with budgeted
levels. Process orders and invoices accurately and in line with Retail Trust’s
procedures.
 Responsible for contributing to a monthly report include income and expenditure
against budget.
9. Health and Safety
 Being aware of and complying with safe working practices as instructed and in
accordance with Retail Trust’s policies and procedures; attending training as
required.
 Contributing to the maintenance of a safe environment for staff and those attending
events by immediately reporting any unsafe practice or situation directly to the
department responsible and to the Chief Executive or Comms & Marketing Director.
 Reporting any defective equipment directly to the department responsible and to the
Chief Executive or Comms & Marketing Director.
 Reporting accidents using the appropriate procedures.
 Acting calmly and responsibly in an emergency and responding to instructions.
10. General
 Complying with Retail Trust’s Policies and Procedures.
 Contributing to the development of Retail Trust’s philosophy.
 Participating in staff meetings to improve communication within the charity.
 Promoting positive working relationships between all Departments, working in a
collaborative and co-operative manner to ensure that the highest standards are
maintained.
 Attending staff meetings, training and development and staff supervision meetings.
This is not an exhaustive list of tasks and the postholder may be asked to undertake any other
reasonable duties in connection with their post.
Job Descriptions are reviewed frequently and may be amended at any time in accordance
with the needs of Retail Trust.
The potholder must at all times carry out responsibilities and duties with due regard to Retail
Trust’s Policies and Procedures
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PERSON SPECIFICATION
Marketing Coordinator
Below are the requirements needed to undertake this post and will form a key part in the
recruitment process:
EDUCATION / QUALIFICATIONS
Desirable
Educated to A level standard, with a good grade in English/English Literature.
Experience in marketing, communications, journalism or fundraising.
EXPERIENCE
Essential
Up to one years experience in a communications or marketing role.
SKILLS, KNOWLEDGE & APTITUDE
Essential
Excellent verbal and written communication skills
Good keyboard skills and computer literacy
DISPOSITION
Desirable
Aptitude to work with retailers and their suppliers.
OTHER
Essential
Ability and willingness to travel to Retail Trust estates and events including evening,
weekend work and nights away from home
Flexibility in hours and work practices
Desirable
Current driving license and own car
Knowledge of Adobe Creative Suite
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