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BENZ TANK: GROUP ADVERTISING CAMPAIGN
Assigned Product Name:
(This must be on your individual ad)
Type of Product in 5 words or
less:
What does the product do for us?
(Your individual ad must show us
this.)
Why would someone want to buy
this product?
(Your reason should be obvious when
we see your individual ad.)
Group Members’ Names
(Make sure we can determine the techniques
by looking at each individual ad.)
1.
2.
3.
4.
5.
ASSIGNMENT 1: Create your
individual print ad on the back of
this paper. You will be graded
using the rubric in the next
column.
Propaganda Technique Assigned: Red
Herring, Transfer, Repetition, Testimonial,
Bandwagon, Emotional Appeal, or Plain folk
INDIVIDUAL PRINT AD RUBRIC
Name of product easily found
______/1
Clear propaganda technique
______/4
Clear product purpose
______/5
Persuasive
______/4
Neat, colorful, shows time/effort
______/5
Name & period included
______/1
TOTAL
______/20
BENZ TANK: GROUP ADVERTISING CAMPAIGN
Comments:
ASSIGNMENT 2:
GROUP PRODUCT PRESENTATION
As a group, you must plan, rehearse, You will be graded using the rubric
and present an infomercial for your below. Use the rubric to guide your
product. Every person must
planning.
participate in some way.
PRODUCT PRESENTATION
RUBRIC:
Attention Grabber
Product Explanation
Enthusiasm
Persuasive
Evident use of Propaganda
Equal Participation
Time and Effort
TOTAL
**BONUS** Members of your group Total Bonus Points
may create a commercial for your
product to be played on the
Promethean Board before or after
your group presentation.
ASSIGNMENT 3: Rate the
participation of your fellow group
members using the rubric in the
next column. Your total must equal
20 (4 group members) or 25 (5
group members). Please be honest
and fair in your rationale for each
score. Your scoring will remain
private unless you choose to share
Member Name
Rationale:
Rationale:
Rationale:
Score
____/5
____/5
____/5
____/5
____/5
____/5
____/5
_____/35
_____/10
BENZ TANK: GROUP ADVERTISING CAMPAIGN
it.
Rationale:
Rationale:
GROUP TOTAL
________/20 OR 25