Download Course Title: Design Marketing Interactive strategy

Annexure ‘CD – 01’
Course Title: Design Marketing Interactive strategy
Course Level: PG
CreditUnits:
Course Code:
L
T
P/S
SW/F
W
2
1
-
-
TOTAL
CREDIT
UNITS
3
Course Objectives:
 To enable the students develop an understanding of the Design–Marketing process, and be able to develop the strategies for
marketing the design to the target customer.
It will also enable the students develop an understanding of design for corporate identity and image marketing.
Pre-requisites:
The student should have the understanding of basic principles & concepts of marketing
Course Contents/Syllabus:
Module I Introduction to Design Marketing.
Descriptors/Topics
Weightage (%)
10
Module II Fashion Market and marketing environment for a design firm
Descriptors/Topics
Ongoing Retail store trends in fashion marketing
Module III. Understanding design requirements for Target market.
20
Descriptors/Topics
Understanding the market with respect to identity of the brand
Module IV Fashion Marketing Communication mix
20
Descriptors/Topics
Preparing a market report for the designers with respect to the 4 Ps o
20
Module VI Market Report for Designers
Descriptors/Topics
15
Module VII Design for corporate identity
Descriptors/Topics
Application of design-marketing interactive strategies for creating new market avenues.
15
Student Learning Outcomes:
At the completion of the course the students will have
 Ability to define the key elements for studying the market
 The knowledge of Studying the market with respect to the elements
 Define the various strategies for creating identities on the basis of the study
Pedagogy for Course Delivery:
The class will be taught using theory and case based method. In addition to assigning the case studies, secondary data
based research would be assigned to the students to learn the methodology of the same.
Lab/ Practicals details, if applicable:NA
List of Experiments:



Assessment/ Examination Scheme:
Theory L/T (%)
Lab/Practical/Studio (%)
End Term Examination
100%
Theory Assessment (L&T):
Continuous Assessment/Internal Assessment
Theory
End Term
Examination
Components
(Drop down)
CT
P
A
-
Weightage (%)
15
10
5
70
Lab/ Practical/ Studio Assessment:
Continuous Assessment/Internal Assessment
Components
(Drop down
Weightage (%)
Text:
Text & References:




Easey Mike, Fashion Marketing
Flyn Judy, Foster Irene ;Research methods for the Fashion Industry
Gaimster Julia Visual Research Methods in Fashion
Boyd, Westfall &Stasch Marketing ResearchReferences:
 M. Joseph Sirgy, A. Samli Coskun, New Dimensions in Marketing/Quality-of-Life Research
 Gerald E, Marketing and Entrepreneurship: Research Ideas and Opportunities
 Gordon L. Patzer, Experiment-Research Methodology in Marketing: Types and Applications
Gordon L. Patzer, Using Secondary Data in Marketing Research: United States and Worldwide
Additional Reading Material

Any other Study Material:
 Slides
 Compiled Notes from internet
End Term
Examination