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Marketing: Elevator Pitches for Data Networks
“You Still Have Problems” Pitch:
Many organizations continue to have “gremlins” or “anomalies” that plague
their network. These include network slowdowns, dropped connections,
and voice quality problems for VoIP calls.
With all of the network performance software that’s been purchased in the
past, it’s surprising that these problems are still not resolved. The reason
for this is that most network performance software either takes too much
configuration effort and never gets fully deployed, or it doesn’t go deep
enough to find the root causes of the network faults.
PathSolutions Network Performance Manager is designed to automatically
monitor the entire network for performance and faults. This includes every
switch, router, server, and link in the network. PathSolutions provides the
knowledge of problems no matter when or where they occur, and also the
ability to drill down to find out why.
Network Optimization Pitch:
Many organizations purchase high-performance network equipment for
their networks to support business initiatives.
They then purchase some network management software that is
supposed to guarantee that their network runs error-free but quickly
discover that the acquisition and operational costs of the software
becomes burdensome. As a result, only small parts of the network are
monitored and the network runs with errors and faults that go undetected.
PathSolutions Network Performance Manager is designed to automatically
monitor the entire network for performance and faults. This includes every
switch, router, server, and link in the network. PathSolutions provides the
knowledge of problems no matter when or where they occur, and also the
ability to drill down to find out why.
Faster Problem Resolution Pitch:
Most network monitoring systems require a high degree of skill and lot of
effort to perceive any value. As a result, only a small handful of metrics
are monitored on a few core links and critical devices.
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Users may experience problems (“network gremlins”) that go unresolved
for extended periods because “nobody knows when, where, or why
network anomalies happen”. User dissatisfaction is often the result.
PathSolutions Network Performance Manager is designed to automatically
monitor the entire network for performance and faults. This includes every
switch, router, server, and link in the network. PathSolutions provides the
knowledge of problems no matter when or where they occur, and also the
ability to drill down to find out why.
Responsibility vs. Visibility Pitch (Management/CIO):
IT departments are responsible for the health and performance of every
link and device in the network from the CEO’s VoIP phone down to the
shipping and receiving PC.
Existing network performance monitoring systems require a many hours of
a senior level engineer to configure and deploy. As a result, only a small
portion of the network and only a few metrics are monitored. This creates
a disparity between management’s responsibility and visibility into the
network.
PathSolutions Network Performance Manager is designed to automatically
monitor the entire network for performance and faults. This includes every
switch, router, server, and link in the network. PathSolutions provides the
knowledge of problems no matter when or where they occur, and also the
ability to drill down to find out why.
Buy vs. Build Pitch:
Most companies purchase managed switches and routers with the intent
that they will gain from the intelligence built into the device. Existing
network performance monitoring systems are really “development
platforms” that require the skills of a senior level engineer to build
customized monitoring for their network.
As a result of the effort and skill required, many companies fail to achieve
the real benefit of the intelligence that already exists inside the network
equipment.
PathSolutions Network Performance Manager is designed to automatically
monitor the entire network for performance and faults. This includes every
switch, router, server, and link in the network. PathSolutions provides the
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knowledge of problems no matter when or where they occur, and also the
ability to drill down to find out why.
PathSolutions
Company Confidential
3|Page