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INTRODUCTION TO: Is the scientific study of human group behavior . - Uses evidence - Looks at how groups, societies and social conditions shape the way people act. - compares/ contrasts one society with another- same issues in different cultures **While personality is important, it also matters what environment you’re in Shared symbols- How we can identify in a culture through the use of images Learned Behaviours- Values: shared/ acceptable ideas. For example, equality Norms: how people act in certain situations. For example, at a concert you are expected to cheer loud but in a library you are expected to be quiet Roles: individuals’ expected behaviour in role. For example, a dentist should look at your teeth Gender Roles/Sexuality What impact does gender have on society? What are acceptable behaviours for certain genders? Family structure What impact does divorce have on children? How does society treat same sex parents? Criminal/Deviant behaviour What is acceptable? How do we punish those who don’t conform? Do we believe in rehabilitation? Social institutions- Schools, government, courts Ethnicity- How does cultural background affect groups/ role in society? Complex job- need to be objective and set aside own beliefs on every issue if you are going to examine it properly. Sociologists are interested in what things form us into who we are. These are called “agents”. Some of these could be: Family School Peers Religion Media Sociologists believe in scientific, measurable results- data Observe and conduct research into specific areas to explain why a society functions as it does. For example, a survey Macrosociology: - large social institutions that individuals belong to (country, religion) Microsociology: -interaction of individual members and their place in society- small groups of people interacting in a larger society Both want to explain human behavior . Psychology usually looks at forces internal to the individual & how they affect behavior. Sociology looks at external forces to the individual & how they affect behavior.