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Health & Well-being
Starting Well Campaign
Dear Partners
'Starting Well Campaign'
All parents want the best for their babies and children. That means making sure they get the best
possible start in life. A strong, loving relationship between a parent and a child supports the child’s
healthy growth and development. A child's early years from before birth to age six are very important for
healthy development as this is a time when a child’s brain and body are developing at a rapid pace.
Healthy babies and toddlers are more likely to stay healthy through their childhood, teen and adult years.
Worcestershire health statistics around early years
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School readiness - Worcestershire had a lower percentage of children assessed as achieving a
good level of development at the end of reception year (58.1%) compared with the England
average (60.4%) in 2013/14. This rose to 66.4% in 14/15, similar to the England average.
Breastfeeding – Breastfeeding initiation rates in Worcestershire are significantly lower than the
national average. Worcestershire 70.1% compared to England average of 74.3%. (2014/15).
Breastfeeding continuation rates (at 6-8 weeks) have increased to 45%.
Smoking status at time of delivery - The percentage of women smoking at time of delivery in
Worcestershire although reducing has remained significantly higher than the national average.
Worcestershire 12.6% compared to England average of 11.4%. (2014/15)
Excess weight 4-5 year olds - The % of children aged 4-5 classified as overweight or obese in
Worcestershire remains higher than the national average. Worcestershire 22.7% compared to
England average 21.9%. (2014/15)
We are holding two 'Starting Well Events' in the county for 'parents to be' and 'parents/carers of young
children.
Wyre Forest
Thursday 17th March 2016, 9.30am - 12.30pm - Kidderminster Town Hall. For further information
contact Rachel Cockayne, 01562 732576 or email [email protected]
Redditch
Tuesday 22nd March 2016, 10am - 12.30pm, Redditch Town Hall. For more information please call
Claire Mitchell on 01527 548220
This campaign will run throughout March and April. Please read this pack and distribute it amongst your
colleagues and please feel free to photocopy the contents for a display. We hope you will find the pack
useful to reinforce health messages around 'Starting Well'.
Yours sincerely
Dr Frances Howie - Head of Public Health,
Directorate of Adult Services and Health,
Worcestershire County Council,
County Hall, Spetchley Road,
Worcester, WR5 2NP
Stats: http://www.worcestershire.gov.uk/downloads/file/6590/2015_briefing_on_early_help
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Health & Well-being
Starting Well Campaign
1.
2.
3.
4.
5.
6.
Healthy eating during pregnancy
Healthy start scheme
Staying active when pregnant
Stop smoking in pregnancy
Drinking when pregnant
Postnatal Depression
7. Benefits of breastfeeding
8. Helping a baby to sleep
9. Attachment
10. Introducing a baby to sold foods
11. Helping a child to speak
12. Parental wellbeing and resilience
Contents and local contacts
Locality Health Improvement Co-ordinator contact details
Name
Town/City
Tel. number
Email address
Angela Waldron
Bromsgrove
01527 881311
[email protected]
Melanie Whistance
Malvern
01684 862283
[email protected]
Claire Mitchell
Redditch
[email protected]
Remya Rajendren
Worcester City
01527 548220
Ex: 2085
01905 721143
Clare Charlton
Wychavon
01386 565182
[email protected]
Rachel Cockayne
Wyre Forest
01562 732576
[email protected]
Health Chats are a free
interactive 3 hour public
health training session
essential for any member
of staff or volunteer who
works with members of
the public. Learn about
the current health
priorities and gain the skills to have an informed two minute
Health Chat encouraging people to make healthier choices.
The training covers health issues such as alcohol
consumption, smoking, physical activity, diet, mental wellbeing and ageing well. By the end of the session you will be
able to:
Raise healthy lifestyle issues with people with confidence
 Assess peoples motivation and inspire them to make
positive changes
 Signpost people to appropriate local support services.
You will also receive a Health Chats certificate and supporting
information to help you have conversations about living a
healthy lifestyle. To book Call 01905 84 82 18 or email
[email protected]
To find out more go to www.worcestershire.gov.uk and search
'Health Chats'
[email protected]
Alzheimer’s Society’s
Dementia Friends programme
is the biggest ever initiative to
change people’s perceptions
of dementia.
It aims to transform the way
the nation thinks, acts and
talks about the condition.
You can attend a face-to-face information session or
watch the online video.
Dementia Friends is about learning more about
dementia and the small ways you can help.
To view the online video or find your nearest
face-to-face information session visit:-
ylyc.worcestershire.gov.uk
www.dementiafriends.org.uk
Health & Well-being
Starting Well Campaign
Have a healthy diet in pregnancy
A healthy diet is an important part of a healthy lifestyle at any time, but is especially vital if you're
pregnant or planning a pregnancy. Eating healthily during pregnancy will help a baby to develop and
grow.
There is no need to go on a special diet, but it's important to eat a variety of different foods every day to
get the right balance of nutrients that mothers and babies need. It is normal to feel hungrier than usual,
but there is no need to "eat for two" – even if expecting twins or triplets!
Have a healthy breakfast every day, can help you to avoid snacking on foods that are high in fat and
sugar.
Eating healthily often means just changing the amounts of different foods you eat so that your diet is
varied, rather than cutting out all your favourites. You can use the 'eatwell plate' to get the balance of
your diet right. The 'eatwell plate' shows you how much to eat from each food group.
Get your 5 a day - Eat plenty of fruit and vegetables because these provide vitamins and minerals, as
well as fibre, which helps digestion and can help prevent constipation.
Starchy foods (carbohydrates) - in pregnancy are an important source of energy, vitamins and fibre,
and are satisfying without containing too many calories. They include bread, potatoes, breakfast cereals,
rice, pasta, noodles, maize, millet, oats, sweet potatoes, yams and cornmeal. These foods should be
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Health & Well-being
Starting Well Campaign
the main part of every meal. Choose wholemeal instead of processed (white) varieties, or potatoes with
their skins on, when you can as they contain more fibre.
Protein in pregnancy - Eat some protein foods every day. Sources of protein include:
 meat (but avoid liver)
 eggs (cooked not raw)
 nuts
 fish
 beans
 poultry
 pulses
Make sure eggs, poultry, burgers, sausages and whole cuts of meat such as lamb, beef and pork are
cooked all the way through. Check that there is no pink meat, and that juices have no pink or red in
them.
Fish - Try to eat two portions of fish a week, one of which should be oily fish such as salmon, sardines
or mackerel. Find out about the health benefits of fish and shellfish. There are some types of fish you
should avoid in pregnancy. For more information visit: http://www.nhs.uk/conditions/pregnancy-andbaby/pages/foods-to-avoid-pregnant.aspx
Dairy in pregnancy - Dairy foods such as milk, cheese, fromage frais and yoghurt are important in
pregnancy, because they contain calcium and other nutrients that baby needs. Choose low-fat varieties
wherever possible, such as semi-skimmed or skimmed milk, low-fat lower-sugar yoghurt and reduced-fat
hard cheese. Aim for two to three portions a day. There are some cheeses you should avoid in
pregnancy. To find out which ones, visit http://www.nhs.uk/conditions/pregnancy-and-baby/pages/foodsto-avoid-pregnant.aspx
Avoid foods high in fat, sugar or both - you should only eat a small amount of these foods.
 all spreading fats
 chocolate
 cake
(such as butter)
 crisps
 puddings
 oils
 biscuits
 fizzy drinks
 salad dressings
 pastries
 cream
 ice cream
Healthy snacks in pregnancy - Try not to eat snacks that are high in fat and/or sugar, such as sweets,
biscuits, crisps or chocolate. Instead, choose something healthier, such as:
 sandwiches or pitta bread filled with grated cheese, lean ham, mashed tuna, salmon, or sardines,
with salad
 salad vegetables, such as carrot, celery or cucumber
 low-fat lower-sugar yoghurt or fromage frais with fruit
 hummus with wholemeal pitta bread or vegetable sticks
 ready-to-eat apricots, figs or prunes
 vegetable and bean soups
 unsweetened breakfast cereals, or porridge, with milk
 milky drinks
 fresh fruit
 baked beans on toast or a baked potato
For more ideas for healthy snacks visit: http://www.nhs.uk/change4life/Pages/healthy-snacks.aspx
Information: NHS Choices and Change4Life
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Health & Well-being
Starting Well Campaign
Healthy Start Scheme
Healthy Start helps give your family the very best start in life. If you are pregnant or have a child under
four years old you could get Healthy Start vouchers to help buy some basic foods. This important
means-tested scheme provides vouchers to spend with local retailers. Pregnant women and children
over one and under four years old can get one £3.10 voucher per week. Children under one year old can
get two £3.10 vouchers (£6.20) per week.
The vouchers can be spent on:
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plain cow’s milk – whole, semi-skimmed or skimmed. It can be pasteurised, sterilised, long life or
UHT
plain fresh or frozen fruit and veg (fruit and vegetables with no added ingredients), whole or
chopped, packaged or loose
infant formula milk that says it can be used from birth and is based on cow’s milk
Healthy Start vitamins - Women and children getting Healthy Start food vouchers also get vitamin
coupons to swap for free Healthy Start vitamins. Healthy Start vitamins are specifically designed for
pregnant and breastfeeding women and growing children.
A midwife or health visitor will be able to tell you where you can swap your coupon for vitamins in your
area.
Do I qualify for Healthy Start? - You qualify for Healthy Start if you’re at least 10 weeks pregnant or
have a child under four years old and you or your family get:
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
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Income Support, or
Income-based Jobseeker’s Allowance, or
Income-related Employment and Support Allowance, or
Child Tax Credit (but not Working Tax Credit unless your family is receiving Working Tax Credit
run-on only*) and has an annual family income of £16,190 or less (2014/15).
You also qualify if you are under 18 and pregnant, even if you don’t get any of the above benefits or tax
credits.
How to apply - Applying for Healthy Start is easy – this is how you do it:
You can get an application leaflet by:



asking your midwife or health visitor for one
calling the Healthy Start helpline on 0345 607 6823 and asking them to send one to you by post
fill in the form online and then printing it off to check and sign. To fill online go to
https://www.healthystart.nhs.uk/healthy-start-vouchers/how-to-apply/
Information:www.healthystart.nhs.uk
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Health & Well-being
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Staying active during pregnancy
Did you know that 150 minutes of walking each week has loads of benefits for pregnant mums? And it
doesn’t even have to be in one go!
A healthier baby - Being active during pregnancy means pregnant mums are likely maintain a healthier
weight and be able to cope better with the physical demands of pregnancy and labour. It also reduces
the risk of miscarriage, stillbirth, birth defects and diabetes.
It can also prevent gestational diabetes, which makes a baby grow too big in pregnancy, and can lead to
delivery complications and low blood sugar. Being active can also prevent high blood pressure, which
can result in a stillbirth.
A healthier mum - 150 minutes of walking a week makes it easier to get back to a normal weight after
baby is born. It can also:
 Give mum more energy, help her sleep better, and reduce feelings of stress, anxiety and
depression. So even if they are feeling shattered, it’s a great reason to try to get some walking in.
 Make mums stronger, so they can carry the weight of their growing baby.
 Prepare their body for the physical challenge of labour. This can help to make labour quicker and
reduces the risk of complications.
 Help to lessen the risk of depression after the baby is born.
It’s easy, when you know how! Here are a few suggestions on how to get active:
 Walk to work, a friend’s house or the shops
 If you already have kids, walk them to school
 Get off the bus one stop early
 Park the car further away than you need
 Take the long way
 Use the stairs, not the lift
 If you work in an office, deliver messages in person rather than over the phone/ email
 Talk and walk with a friend
 Walk the dog – or someone else’s!
Here are some ideas on other activities you can take part in when pregnant.
 Swimming
 Aqua natal classes
 Yoga
 Dance classes
Change4Life have a 'Get Going' tool which sorts out the right activity for you and your family.
To access the 'Get Going' tool visit https://getgoing.change4life.co.uk/Home/Index
Walking in Worcestershire
In Worcestershire we have excellent 'Health Walks' which open are to everyone. Listed
below are some websites to help you find walks available and local walking groups.
 Health Walks - http://www.worcestershire.gov.uk/info/20239/walks_and_rides/1013/health_walks
 Walking for health - https://www.walkingforhealth.org.uk/
 Walking routes in Worcestershire - http://www.worcestershire.gov.uk/info/20239/walks_and_rides
Information: start4Life and ylyc.worcestershire.gov.uk
ylyc.worcestershire.gov.uk
Health & Well-being
Starting Well Campaign
Stop Smoking in Pregnacy
Protecting baby from tobacco smoke is one of the best things parents to be can do to give their child a
healthy start in life. It's never too late to stop smoking. Every cigarette contains over 4,000 chemicals, so
smoking when pregnant harms an unborn baby. Cigarettes can restrict the essential oxygen supply to
the baby, so their heart has to beat harder every time mum smokes.
Benefits of stopping smoking in pregnancy
Stopping smoking will benefit both mum and baby immediately. Harmful gases like carbon monoxide and
other damaging chemicals will clear from the body. The benefits of stopping smoking are:
 fewer complications in pregnancy
 more likely to have a healthier pregnancy and a healthier baby
 reduce the risk of stillbirth
 cope better with the birth
 baby is less likely to be born too early and have to face the additional breathing, feeding and
health problems that often go with being premature
 baby is less likely to be born underweight: babies of women who smoke are, on average, 200g
(about 8oz) lighter than other babies, which can cause problems during and after labour, for
example they are more likely to have a problem keeping warm and are more prone to infection
 reduce the risk of cot death, also called sudden infant death (find out about reducing the risk of
cot death)
Stopping smoking will also benefit baby later in life. Children whose parents smoke are more likely to
suffer from asthma and other more serious illnesses that may need hospital treatment.
Second-hand (passive) smoke harms baby
If a partner or anyone else who lives within the household smokes, their smoke can affect baby both
before and after birth. Second-hand smoke can also reduce birthweight and increase the risk of cot
death. Babies whose parents smoke are more likely to be admitted to hospital for bronchitis and
pneumonia during the first year of life. More than 17,000 children under the age of five are admitted to
hospital every year because of the effects of second-hand smoke.
Nicotine replacement therapy (NRT)
During pregnancy NRT can be used to help mum to stop smoking. However it is not recommended that
they take stop smoking tablets such as Champix or Zyban during pregnancy. NRT contains only
nicotine and none of the damaging chemicals found in cigarettes, so it is a much better option than
continuing to smoke. You can be prescribed NRT during pregnancy by your GP or your local pharmacy.
New Legislation
It is illegal to smoke in a vehicle carrying someone who is under
18. It is now also against the law for a driver not to stop someone
smoking in these circumstances. The fine for both offences is £50.
It is now also against the law for a driver not to stop someone
smoking in these circumstances. The fine for both offences is £50.
The change in the law is to protect children and young people
from the damaging effects of secondhand smoke, which can put
them at risk of serious conditions such as meningitis, cancer,
bronchitis and pneumonia, and make asthma worse.
The NHS Smoking Helpline on 0800 0224 332, it is open 9am8pm Monday to Friday, and 11am-5pm at weekends or
alternatively you may want to visit the website: http://www.nhs.uk/smokefree.
Information: NHS choices
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Starting Well Campaign
Drinking Alchohol when Pregnant
Experts are still unsure exactly how much, if any, alcohol is completely safe for you to have while you're
pregnant. The Chief Medical Officers for the UK recommend that if you’re pregnant, or planning to
become pregnant, the safest approach is not to drink alcohol at all, to keep risks to your baby to a
minimum.
Drinking in pregnancy can lead to long-term harm to the baby, with the more you drink the greater the
risk.
How does alcohol affect my unborn baby? - Alcohol passes from the mothers' blood through the
placenta and to the baby. A baby's liver is one of the last organs to develop and doesn't mature until the
latter stages of pregnancy. A baby cannot process alcohol as well as we can, and too much exposure to
alcohol can seriously affect their development.
In addition to the risk of miscarriage, more recent research found that drinking, particularly in the first
three months of pregnancy, also increases the risk of premature birth and low birthweight.
Continuing to drink alcohol after the first three months of pregnancy carries the risk of affecting the baby
after they're born. The risks are greater the more alcohol is consumed. The effects include learning
difficulties and behavioural problems.
Drinking heavily throughout pregnancy can cause a baby to develop a serious condition called foetal
alcohol syndrome (FAS). Children with FAS have:
•
poor growth
•
facial abnormalities
•
learning and behavioural problems
Drinking less heavily, and even drinking heavily on single occasions, may be associated with lesser
forms of FAS.
How to avoid alcohol in pregnancy? - It may not be as difficult as you think to avoid alcohol
completely for nine months, as many women go off the taste of alcohol early in pregnancy. Most women
do give up alcohol once they know they are pregnant or when planning to become pregnant.
Information: NHS choices
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Health & Well-being
Starting Well Campaign
Postnatal Depression
Postnatal depression is a type of depression that many parents experience after having a baby.
It's a common problem, affecting more than 1 in every 10 women within a year of giving birth. It can also
affect fathers and partners, although this is less common.
It's important to seek help as soon as possible, as your symptoms could last months or get worse and
have a significant impact on baby and the rest of the family.
With the right support, which can include self-help strategies and therapy, most women make a full
recovery.
Symptoms of postnatal depression - Many women feel a bit down, tearful or anxious in the first week
after giving birth. This is often called the "baby blues" and is so common that it’s considered normal. The
"baby blues" don’t last for more than two weeks after giving birth.
If symptoms last longer or start later, this could be a sign of postnatal depression. Postnatal depression
can start any time in the first year after giving birth.
Signs that you or someone you know might be depressed include:
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a persistent feeling of sadness and low mood
lack of enjoyment and loss of interest in the wider world
lack of energy and feeling tired all the time
trouble sleeping at night and feeling sleepy during the day
difficulties bonding with baby
withdrawing from contact with other people
problems concentrating and making decisions
frightening thoughts – for example, about hurting baby
Many women don't realise they have postnatal depression, because it can develop gradually.
Treatments for postnatal depression - Postnatal depression can be lonely, distressing and frightening,
but support and effective treatments are available. These include:


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self-help –talking to your family and friends about your feelings and what they can do to help;
making time for yourself to do things you enjoy; resting whenever you get the chance and getting
as much sleep as you can at night; exercising regularly; eating a healthy diet
psychological therapy – your GP may be able to recommend a self-help course, or may refer you
for a course of therapy, such as cognitive behavioural therapy (CBT)
antidepressants – these may be recommended if your depression is more severe or other
treatments haven't helped; your doctor can prescribe a medicine that's safe to take while
breastfeeding
Getting help for postnatal depression - Speak to a GP or health visitor. Many health visitors have
been trained to recognise postnatal depression and have techniques that can help. If they can't help,
they'll know someone in your area who can.
Information: NHS Choices
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Health & Well-being
Starting Well Campaign
Benefits of Breastfeeding
In the UK, more than 73% of mothers start breastfeeding. These are some of the reasons why:
 mums breast milk is perfectly designed for baby
 breast milk protects baby from infections and diseases
 breastfeeding provides health benefits for mum
 breast milk is available for baby whenever baby needs it
 breastfeeding can build a strong emotional bond between mother and baby
The health benefits of breastfeeding for baby - Breastfeeding has long-term benefits for a baby,
lasting right into adulthood.
Giving nothing but breast milk is recommended for about the first six months (26 weeks) of a baby's life.
After that, giving a baby breast milk alongside family foods for the first two years, or for as long as you
and your baby want, will help them grow and develop healthily.
Breast milk adapts as your baby grows to meet your baby's changing needs. Any amount of breast milk
has a positive effect, however the longer a mum can breastfeed, the longer the protection lasts and the
greater the benefits. Formula milk doesn't provide the same protection from illness and doesn't give you
any health benefits.
Breastfeeding reduces the risk of:
 infections, with fewer visits to hospital as a result
 diarrhoea and vomiting, with fewer visits to hospital as a result
 sudden infant death syndrome (SIDS)
 childhood leukaemia
 type 2 diabetes
 obesity
 cardiovascular disease in adulthood
Health benefits of breastfeeding for mum - Breastfeeding and making breast milk also has health
benefits for mum, the more they breastfeed the greater the benefits. Breastfeeding lowers your risk of:
 breast cancer
 cardiovascular disease
 ovarian cancer
 obesity
 osteoporosis (weak bones)
Worcestershire Welcomes Breastfeeding
Virtually all mothers can breastfeed, provided they have accurate information, and the
support of their family, the health care system and society at large.
Worcestershire Health and Care Trust aim to provide a high standard of care so that pregnant women
and mothers get the support and information needed to enable them to breastfeed successfully for as
long as they wish. Worcestershire Health and Care Trust in collaboration with Worcestershire
Children’s Centres are working towards Unicef Baby Friendly accreditation. Don't be afraid to ask for
support or advice to make breastfeeding work for you and your baby. Speak to your health visitor or
contact the breastfeeding supporters. Remember, breastfeeding is a very special, unique and
enjoyable experience. With practice and support during the first few days and weeks you will succeed.
To find out more or to find a local breastfeeding support group visit http://www.hacw.nhs.uk/ourservices/worcestershire-welcomes-breastfeeding
Information: NHS Choice and Worcestershire Health and Care Trust
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Health & Well-being
Starting Well Campaign
Helping a baby to sleep
Some babies sleep much more than others. Some sleep for long periods, others in short bursts.
Some soon sleep through the night, while some don't for a long time.
A baby will have their own pattern of waking and sleeping, and it's unlikely to be the same as other
babies. It's also unlikely to fit in with the parents need for sleep. Parents are advised to sleep when
baby sleeps. If mum is breastfeeding, in the early weeks then baby is likely to doze off for short
periods during a feed. Mums are advised to carry on feeding until you think the baby has finished or
until they're fully asleep. This is a good opportunity to try to get a bit of rest.
New parents are advised to sleep when baby sleeps, but if they aren't they should not worry about are
keeping the house silent while they sleep. It's good to get a baby used to sleeping through a certain
amount of noise.
How can I get my baby used to night and day being different? - It's a good idea to teach a baby
that night-time is different from daytime from the start. During the day, open curtains, play games and
don't worry too much about everyday noises when they sleep. At night, however here are some
suggestions that might be helpful:
•
keep the lights down low
•
keep talking down to a minimum and keep your voice quiet
•
put baby down as soon as they've been fed and changed
•
don't change baby unless they need it
•
don't play with baby
Soon, your baby will learn that night-time is for sleeping.
Where should a baby sleep? - For the first six months a baby should be in the same room as their
parents, both day and night. Particularly in the early weeks, you may find a baby only falls asleep in
mum or dad's arms, or when they are standing by the cot.
Is it important to have a routine for your baby from day one? - Newborn babies will sleep on and
off throughout the day and night. It can be helpful to have a pattern, but parents can always change
the routine to suit their needs.
Establishing a baby bedtime routine – Introduce a bedtime routine when baby is around three
months old. Getting them into a simple, soothing bedtime routine can be helpful for everyone and help
prevent sleeping problems later on.
The routine could consist of:
•
having a bath
•
changing into night clothes and a fresh nappy
•
brushing their teeth (if they have any!)
•
putting them to bed
•
reading a bedtime story
•
dimming the lights in the room to create a calm atmosphere
•
giving a goodnight kiss and cuddle
•
singing a lullaby or having a wind-up musical mobile you can turn on when you've put your
baby to bed
As a child gets older, it can be helpful to keep to a similar bedtime routine. Too much excitement and
stimulation just before bedtime can wake a child up again. Spend some time winding down and doing
some calmer activities, like reading.
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Avoid bedtime feasts for your baby – Leave a little time between baby's feed and bedtime. If you
feed a baby to sleep, feeding and going to sleep will become linked in a baby's mind. When they
wake in the night, they'll want a feed to help them go back to sleep.
How much sleep is enough for a baby? - Just as with adults, babies' and children's sleep patterns
vary. From birth, some babies need more or less sleep than others. The list below shows the average
amount of sleep babies and children need during a 24-hour period, including daytime naps.

0-3 months old - Most newborn babies are asleep more than they are awake. Their total daily
sleep varies, but can be from 8 hours up to 16 to 18 hours. Babies will wake during the night
because they need to be fed. Being too hot or too cold can also disturb their sleep.

3 – 6 Months old - As baby grows, they'll need fewer night feeds and will be able to sleep for
longer. Some babies will sleep for eight hours or longer at night, but not all. By four months,
they may be spending around twice as long sleeping at night than they do during the day.

6 to 12 months old - For babies aged six months to a year, night feeds may no longer be
necessary and some babies will sleep for up to 12 hours at night. Teething discomfort or
hunger may wake some babies during the night.

12 months - Babies will sleep for around 12 to 15 hours in total after their first birthday.

2 Year Olds - Most two-year-olds will sleep for 11 to 12 hours at night, with one or two naps in
the daytime.

3 – 4 year olds - Most children aged three or four will need about 12 hours sleep, but this can
range from 8 hours up to 14. Some young children will still need a nap during the day.
How to reduce the risk of SIDS (Sudden Infant Death Syndrome)
 Place your baby on their back to sleep, in a cot in the same room as you for the first six
months.
 Don't smoke during pregnancy or breastfeeding and don't let anyone smoke in the same room
as your baby.
 Don't share a bed with your baby if you've been drinking alcohol, if
you take drugs or you're a smoker.
 Never sleep with your baby on a sofa or armchair.
 Don't let your baby get too hot or cold.
 Keep your baby's head uncovered. Their blanket should be tucked
in no higher than their shoulders.
 Place your baby in the "feet to foot" position (with their feet at the
end of the cot or Moses basket).
Information: NHS Choices
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Health & Well-being
Starting Well Campaign
Attachment
What is attachment and why is it important for young children? Attachments are the emotional bonds
that young children develop with parents and other carers. Children with strong early attachments cry
less when separated. They engage in more pretend play and sustain attention for longer. They are
less aggressive and are popular with other children and with adults. Their sense of who they are is
strong.
Children need to be safe in the relationship they have with parents or carers. They are vulnerable but
will develop resilience when their physical and psychological well-being is protected by an adult.
Being emotionally attached to such an adult helps the child feel secure that the person they depend
on is there for them.
When children feel safe they are more inclined to try things out and be more independent. They are
confident to express their ideas and feelings and feel good about themselves. Attachment influences
a child’s immediate all-round development and future relationships.
Attachment Disorder
What is attachment disorder? - The term attachment disorder can
relate to specific disorders of mood or behaviour, and the inability to
form social relationships due to a failure to form attachments at a
young age. Typically, attachment disorder affects young children,
but if left untreated it can apply to school-age children and even
adults. At its worst, attachment issues can develop into reactive
attachment disorder, a condition that is likely to require professional
help.
It is generally believed that attachment disorder and reactive
attachment disorder is uncommon. The true number of children
affected is unknown however; as many affected families don't seek
help.
What causes attachment disorder? - Attachment issues come about when a child fails to form an
attachment to its parent or caregiver in its early years. The reasons behind this vary, but may include
the following:
 no one responds or offers comfort when the baby cries
 the baby isn't tended to when it's hungry or needs changing
 the baby is abused or mistreated
 the baby is hospitalised or separated from its parents
 the baby is repeatedly moved from one caregiver to another
 the baby receives no attention, so feels alone
 the baby's parent/s are emotionally unavailable due to illness, mental health problems or
substance abuse
If the attachment disorder is left untreated, it can have a negative impact on the child's emotional,
social and behavioural development. A child with attachment disorder may therefore be at higher risk
for a number of emotional and mental health problems in later life.
Information: www.earlyyearsmatters.co.uk and http://www.counselling-directory.org.uk/attachment-disorder.html
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Introducing a Baby to Solid Foods
Introducing a baby to solid foods (sometimes called weaning or complementary feeding) should start
when baby is around six months old. It's a really important step in their development, and it can be
great fun to explore new flavours and textures together.
To begin with, how much a baby takes is less important than getting them used to the idea of eating.
They will still be getting most of their nutrition from breast milk or infant formula. Babies don't need
three meals a day to start with, so offer foods at a time that suits both parent and child. Gradually,
parents will be able to increase the amount and variety of food baby eats, until they can eventually eat
the same as the rest of the family, in smaller portions.
Why it pays to wait until they're ready - Research shows babies can get all the nutrients they need
from breast milk or infant formula until they are around six months old. Waiting till then gives their
digestive system time to develop fully so it can cope with solid foods. This includes solid foods made
into purées and cereals added to milk. If breastfeeding; having breast milk alone up to the age of six
months will protect baby against infections. Breast milk will carry on protecting them from infections
for as long as mum carries on feeding. Whether baby has breast milk or infant formula, waiting until
they are ready for food will save a lot of time. They'll quickly be able to feed themselves and with less
mess, as they will be able to swallow properly.
Three signs baby is ready for their first food - Every baby is an individual, but there are three clear
signs that together, show the baby is ready for solid foods alongside breast milk or formula. It's very
rare for these signs to appear together before a baby is six months old.
1. They can stay in a sitting position and hold their head steady.
2. They can co-ordinate their eyes, hands and mouth so they can look at the food, pick it up and
put it in their mouth, all by themselves.
3. They can swallow food. Babies who are not ready will push their food back out with their
tongue, so they get more round their face than they do in their mouths.
Some signs that can be mistaken for a baby being ready for solid foods:
•
•
•
chewing fists
waking in the night when they have previously slept through
wanting extra milk feeds
These are normal behaviours and not necessarily a sign of hunger or being ready to start solid food.
Starting solid foods won't make them any more likely to sleep through the night. Extra feeds are
usually enough until they're ready for other food.
Getting started with solid foods - Always stay with your baby when they are eating in case they
start to choke.
•
Let your baby enjoy touching and holding the food.
•
Allow your baby to feed themselves, using their fingers, as soon as they show an interest.
•
Don't force your baby to eat – wait until the next time if they're not interested this time.
•
If you're using a spoon, wait for your baby to open their mouth before you offer the food.
Your baby may like to hold a spoon, too.
•
Start by offering just a few pieces or teaspoons of food, once a day.
•
Cool hot food and test it before giving it to your baby.
•
Don't add salt, sugar or stock cubes to your baby's food or cooking water. See what other
foods to avoid giving your baby.
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Babies and food allergies - While variety in a baby's diet is really important, there is a chance they
may be allergic to certain foods. That's why it's important to introduce cows' milk, eggs, wheat, gluten,
nuts, peanuts, peanut products, seeds, fish and shellfish one at a time and not before six months.
There is no evidence that waiting until your child is older will prevent them developing a food allergy.
Once a baby is ready for solids, give them these foods in very small amounts and watch carefully for
any symptoms of an allergic reaction. If a baby already has a known allergy, such as a diagnosed
food allergy or eczema, or there is a family history of food allergies, eczema, asthma or hay fever, be
particularly careful when introducing peanuts and peanut products. Talk to your GP or health visitor
first. Remember, peanuts, like all nuts, should be crushed or ground.
Baby food from 6 months – A baby's first foods can include mashed or soft cooked fruit and
vegetables like parsnip, potato, yam, sweet potato, carrot, apple or pear, all cooled before eating. Soft
fruits like peach or melon, or baby rice or baby cereal mixed with your baby's usual milk, are good as
well. Keep feeding baby breast milk or infant formula, too, but don't give them whole cows' milk as a
drink until they are one year old.
Finger foods - Finger food is food that is cut up into pieces big enough for a baby to hold in their first
with a bit sticking out. Pieces about the size of a finger work well. A baby learns to chew this way. Try
grabbable bits of soft, ripe banana or avocado.
Next foods - Once a baby is used to the foods above, they can have soft cooked meat such as
chicken, mashed fish (check very carefully for any bones), pasta, noodles, toast, pieces of chapatti,
lentils, rice and mashed hard-boiled eggs. They can also have full-fat dairy products such as yoghurt,
fromage frais or custard. Choose products with no added sugar or less sugar. Whole cows' milk can
be used in cooking or mixed with food from six months.
Cups - Introduce a cup from around six months and offer sips of water with meals. Using an open cup
or a free-flow cup without a valve will help a baby learn to sip and is better for their teeth.
Vitamins - It's recommended that all babies and children are given supplements in the form of vitamin
drops containing vitamins A, C and D from the age of six months to five years. Babies who are fed
infant formula don't need vitamin drops if they're having 500ml (about a pint) of formula or more a
day. This is because formula is already fortified with the vitamins they need. If you're breastfeeding
your baby and didn't take vitamin D supplements during your pregnancy, your health visitor may
advise you to give your baby vitamin drops containing vitamin D from the age of one month.
Feeding a baby from 8-9 months – A baby will gradually move towards eating three meals a day. It
will be a mixture of soft finger foods, and mashed or chopped foods. A baby's diet should consist of a
variety of the following: fruit and vegetables; bread, rice, pasta, potatoes and other starchy foods;
meat, fish, eggs, beans and other non-dairy sources of protein; and milk and dairy products.
A baby's food from 12 months – A baby will now be eating three meals a day, chopped if necessary,
plus breast milk or whole cows' milk and healthier snacks like fruit, vegetable sticks, toast and rice
cakes. They can now drink whole cows' milk. Choose full-fat dairy products as children under two
need the extra fat and vitamins found in them. From two years old, if they are a good eater and
growing well, they can have semi-skimmed milk. From five years old, 1% fat and skimmed milk is OK.
You can give a baby:
• three to four servings a day of starchy food such as potatoes, bread and rice
• three to four servings a day of fruit and vegetables
• two servings a day of meat, fish, eggs, dhal or other pulses (beans and lentils)
Information: NHS Choices
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Health & Well-being
Starting Well Campaign
Helping a child to speak
Being able to talk is vital for making friends, as well as learning and understanding the world around
you. Talking to a child from the day they are born is very important.
Babies have to understand words before they can start to talk – we can help a child learn by holding
them close, making eye contact and talking to them as soon as they're born. They will look back at
you and very soon begin to understand how conversations work. Even making 'baby noises' will teach
baby useful lessons about listening, the importance of words and taking turns in a conversation. The
following tips will encourage your baby to start talking:
Talk to your child
 From the day a baby is born, make faces and noises and talk about what's going on.
 Start looking at books with baby from an early age.
 Point out things you see when you're out and about for example "there is a bus".
 As baby grows, have fun singing nursery rhymes and songs, especially those with actions.
Help a child learn sounds and words
 Repeat the sounds the baby makes back to them, a baby will learn to copy.
 If your child is trying to make a word but gets it wrong, say the word properly.
 Use short, simple sentences.
 Increase a child's vocabulary by giving them choices, such as, 'do you want an apple or a
banana?'
 Play games where you have to take turns, like peep-bo and round and round the garden.
Make time for listening and talking
 Giving a child opportunities to talk (such as in the bath, in the car or just before bed) will help
them learn to talk.
 Get their attention by saying their name at the start of a sentence.
 Background noise will make it harder for a child to listen to you, so switch off the television and
radio.
 Limit how much a child watches TV – no more than half an hour a day if they are under two
years old.
 Playing and listening to stories is more helpful when they're learning to talk.
 Restrict use of their dummy to when it's time to sleep. It's hard to learn to talk with a dummy in
your mouth.
Children's speech difficulties - Some children find it hard to learn what words mean or struggle to
use words or put them together in sentences. Others may use long sentences but find it hard to make
themselves understood. These are all signs that they may need some extra help. If you're worried
about a language development, talk to your GP or health visitor.
Bilingual children - Lots of children grow up in a family where more than one language is spoken.
This can be an advantage to children in their learning. Knowing another language will help the
development of their English. The important thing is to talk to your child in whatever language feels
comfortable to you. This may mean that one parent uses one language while the other uses another.
Children adapt to this very well.
Information: NHS Choices
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Health & Well-being
Starting Well Campaign
Parental Wellbeing and Resilience
Becoming a parent can be one of the most wonderful but challenging experiences in life. Many
parents have lots of questions in the early days. Here, we give information on the topics new parents
most commonly ask about.
Relationships as a new parent - Becoming a parent often puts a strain on relationships, regardless
of what they were like before. This can include relationships with your partner, friends or family. But
there are ways you can work through tough times and stay close to your loved ones.
Keeping fit and healthy as a new parent - Being a parent is exhausting and you may have no time
or energy to cook, eat properly or exercise. But being active can help you relax. It can also help your
body recover after childbirth, and make you feel better and more energetic. And eating well doesn't
need to take lots of time or effort. To find out how to incorporate healthy eating and exercise into your
daily routine, visit http://www.nhs.uk/Conditions/pregnancy-and-baby/Pages/keeping-fit-andhealthy.aspx
Coping with stress after having a baby - Coping with the demands of a new baby and everything
else that's going on around you can be stressful. Sometimes you can feel as though life is completely
out of control. If you're the sort of person who likes to be in control and worries about getting things
done, this can make you feel very tense and frustrated. Worry and unhappiness can also cause
stress. Maybe you're worried about where you're living, money or relationships. Or perhaps you're
worried about a lot of small things that nevertheless make a big difference to your life. You may not be
able to do anything about some of these things, but there are ways you can deal with the stress.
Some of the following suggestions may help:

Unwind. Spend half an hour each evening doing something you enjoy. This helps you put
other things out of your mind and relax. Have a bath, read a magazine, watch TV or do
whatever else helps you unwind. Borrow a book, CD or DVD about relaxation from the library.
Ignore any housework – it can wait. Make some time for yourself.

Seeing other people can help relieve stress. A health visitor or other parents may be able
to recommend local mother and baby or mother and toddler groups. Visit the 'Netmums'
website www.netmums.com for details of baby and toddler groups in your area.

Make time for your partner. Relationships can suffer when you're tense, tired and don't
spend much time together. Make time to be with your partner, even if all you manage to do is
fall asleep together in front of the TV.

Express yourself. Talking about how you're feeling can help, at least for a while. You and
your partner need to understand how each other are feeling and work out how you can
support each other. Sometimes it's better to talk to someone outside the family.

Accept help. Make the most of all the help you can get. You can't do everything yourself, so
there's no point in trying.

Relax – there are no prizes for being a 'supermum' or 'superdad'. It can be difficult if you're a
perfectionist, but being a parent is the one thing that nobody is perfect at.
Information: NHS Choices
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