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American Shakespeare Festival Theatre Stratford, Connecticut 06614 www.americanshakspearefestival.com ASFT Business Plan The Vision Within five years, establish the American Shakespeare Festival Theatre and Stratford, CT as America’s premiere performing arts / professional theater destination through: An annual classical theater repertory season highlighted by plays by Shakespeare and other great playwrights performed by a professional resident, multicultural ensemble of American theatrical talent (May-September); The establishment of the a Classical Theatre Training Academy which will produce actors, directors, theatre artisans and craftsman to present the finest repertory classical theatre in the world (January-September); Special holiday theater, music and dance entertainments such as The Christmas Carol, etc. with special guest artists and local, regional and national co-presenting organizations; (November-December); Presentations of classical music, pop & youth-appeal attractions and community and corporate events (Year-round). The Mission Position the American Shakespeare Festival Theatre as the crown jewel of American cultural life; Build a uniquely American classical repertory theater company of actors and theater artists; Produce classic plays and musicals which speak to contemporary American audiences of all ages; Situate Stratford, CT as a preeminent cultural tourist destination on a par with Canada’s Stratford Theater Festival and the Oregon Shakespeare Festival, drawing a potential annual audience of 400,000 attendees from across North America; Collaborate with top-tier American performing arts organizations (theater/dance/opera/music) on shared programming and production expenses, through joint commissions and collaborations; Utilize the cultural resources and educational assets of the American Shakespeare Festival Theatre to bridge the gaps in the communities of the greater Bridgeport-New Haven-Stratford region. Objectives Finalize plans for the complete renovation and restoration of the ASFT property; Explore partnerships with Connecticut non-profit higher education institutions to utilize the property year-round, finance property renovation and amortize annual maintenance; Re-brand the American Shakespeare Festival Theatre as a world-class classical repertory-producing organization, featuring a resident acting ensemble of both distinguished American theater artists and our brightest new acting talent; Revitalize Stratford, CT as a thriving arts-themed community by tapping into the financial returns which such a classical repertory theater company and a multi-purpose arts performing arts venue can bring to a community as witnessed by the Stratford Theater Festival in Ontario, The Berkshires and the Oregon Shakespeare Festival; Institute a comprehensive educational outreach program for Connecticut residents of all ages through a May-June school matinee program; Develop classic plays and musical theater “product” for Broadway, national tours and co-productions with other resident theater companies across the US; Strategies Engage Randall Duk Kim, America’s leading classical actor, and Anne Occhiogrosso as Co-Artistic Directors to build and train the ASFT resident professional company of American theater artists (April 15); Engage Frank Tobin as Management Consultant for the preliminary strategic planning / fundraising / property renovation phase of the project (April 15) Develop ongoing relationships with America’s most distinguished theater artists who will be invited as “Guest Artists” for the summer classical repertory season and the fall/winter season of American plays and musicals; Create additional arts-oriented multicultural programming for all ages (musicals, pop concerts, classical music events, youth-appeal events, etc.) Action Plan Develop Feasibility Study & Case for Support (June-August) Outreach to various state economic development bodies through Stratford Economic Development Council to explore funding possibilities (May-June) Formulate Governor’s Blue Ribbon Leadership Committee strategy with Stratford Arts Commission to (June) Finalize theatre remodeling plans, review bids & launch reconstruction (June) Meetings with prospects for F/R campaign & potential members of Board of Directors (June-August) Assemble Artistic “Friends of ASF”& Plan Summer Classical Theatre Evening Presentation (June-July); Report Feasibility Study findings, announce Budget Projections & launch Fund Raising Campaign (September 15) Finalize plans for 2011 Season (October)