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The Chobani Nutrition Center RD Toolkit The Chobani® Nutrition Center Dear Fellow Health Advocates, As someone who spends their days getting smart on food and nutrition, you know that good dietary habits are the cornerstone of a healthy lifestyle. At Chobani, we’re on a mission to make better food for more people and we know that we’re at a critical time in this journey. Today, while there’s more food than ever, there aren’t a lot of great options that are delicious, nutritious, made with only natural ingredients and accessible to all. According to the 2015-2020 Dietary Guidelines for Americans, dairy foods—such as low-fat and fat-free yogurt—are an essential part of a healthy eating pattern. But almost 90 percent of the population is not getting the recommended three cups of dairy a day. It takes three cups of milk to make just one cup of our authentically strained Greek Yogurt. As such, Chobani® Greek Yogurt is a nutrient-intense dairy food that can help individuals meet both their daily dairy and nutrient needs. Our straining process ensures that every cup of our Chobani® Greek Yogurt has more protein than regular yogurt,1 making it a delicious and convenient choice for building healthier eating patterns. Chobani® Greek Yogurt contains the right amount of sugar to balance the flavor and give people an appealing, nutrient-intense powerhouse that’s loaded with protein and calcium and contributes potassium and probiotics. And because less than 2 percent of added sugars intake in the U.S. comes from yogurt,2 choosing Chobani® Greek Yogurt in place of typical energy-dense snacks can help reduce added sugars intake while improving needed dairy intake. My goal at Chobani is to make it easy for people to choose nutrient-intense foods and give them the knowledge and skills they need to easily incorporate these foods into their diet. With our Greek Yogurt, I’m confident we can find ways to help people tackle cravings that lead to poor food choices, enhance their satiety throughout the day and live a better, healthier life. It’s a big goal, and we’re up for it! That’s why we’ve created a toolkit to help you educate and inspire people to make positive changes. There are also a number of resources for you as a health professional. We encourage you to share these materials with your clients and customers. I hope you find these tools and resources valuable and look forward to continuing to be a resource for you and your clients. If you have any additional needs or questions, please don’t hesitate to reach out. Best regards, Robert C. Post, Ph.D., MEd., MSc. Senior Director, Chobani Nutrition Center [email protected] Chobani® Greek Yogurt, 12g (24% DV) protein per 5.3oz (150g) serving; regular (nonfat or low-fat) yogurt 6g (12% DV) protein per 5.3oz (150g) serving. 1 Appendix E-2.8: Percent of total food group intake, 2009-2010, for U.S. population ages 2 years and older, from WWEIA Food Categories. (Supplementary Documentation to the Scientific Report of the 2015 Dietary Guidelines Advisory Committee). 2 The Chobani® Nutrition Center Toolkit Contents Chobani 101 An infographic that shows how we craft Chobani® Greek Yogurt. Pure & Simple: Inside & Out Information on the simple, natural ingredients used to craft Chobani® Greek Yogurt. Snack Smarter Right From the Start A fact sheet illustrating how Chobani products can help people “snack smarter” as a nutrient-intense alternative to other types of snacks. Public Health Advocates Support the Role of Appropriate Sweetness in a Healthy Diet A handout outlining our position on added sugars and the position of public health advocates on the role of sugar as part of a healthy dietary pattern. The Power of High Quality Protein A fact sheet outlining the proteinpacked profile of Chobani® Greek Yogurt and how it supports healthy active lifestyles. Naturally Delicious: Healthy Eating Tips for Families 10 tips for families who are looking for ways to spend more quality time together around mealtime and healthier meal ideas. Something for Every Part of the Day A resource providing meal and snack ideas to help guide parents on nutritious choices for their family. Eat Greek (Menu Models) A sample of three menus demonstrating how small changes with Chobani products can help build healthier eating patterns for toddlers, kids and adults. The Chobani Family Fact sheets showing all the varieties available for adults, kids and toddlers. Sub It Out, Plus It Up Conversion Chart A graphic with simple suggestions for swapping Chobani® Greek Yogurt for sour cream, mayonnaise, cream cheese and more. The Chobani® Nutrition Center Chobani 101: Not All Yogurts Are Created Equal Every day, we make our delicious Greek Yogurt by taking a back-to-basics approach that captures our innovation philosophy: crafting wholesome products using simple ingredients. Instead of cutting corners, we take the time to make our yogurt using an authentic recipe. PA STEURIZE 1/3 YO G U R T CU M ILK TO PLAN T 2 /3 WHEY LT UR E & M ATURAT IO N ST RA INED YOGU RT PLAIN FA RM I FRESH M LK W HE Y i s r et u r ne d to f ar m s Chobani® Greek Yogurt is different from regular, unstrained yogurt. We turn milk into Greek Yogurt using an authentic straining process that’s been around for generations. It removes the excess liquid whey, resulting in a thicker, creamier yogurt that yields 11–15 grams of protein per 5.3oz cup. Chobani® Greek Yogurt is different from Greek-style yogurt. Chobani® Greek Yogurt is free of ingredients like milk protein concentrate and animal-based thickeners, which some manufacturers add to make “Greek-style” yogurts. Such additives are used to mimic the thickness and protein found in authentic strained yogurts like Chobani. We use 3 cups of milk to make 1 cup of Chobani® Greek Yogurt. YO GUR U T IN C P we giv e back t o o u r co m m u n it y Quick Facts About Chobani® Greek Yogurt • More protein per serving than regular yogurt* • Only natural ingredients • No artificial flavors or sweeteners • No artificial preservatives • Made with milk from cows not treated with rBST† • Includes five live and active cultures • Includes three types of probiotics • Kosher-certified • Vegetarian-friendly • For those lactose sensitive, less than 5% lactose * Chobani® Greek Yogurt, 12g (24% DV) protein per 5.3oz (150g) serving; regular (nonfat or low-fat) yogurt 6g (12% DV) protein per 5.3oz (150g) serving. † According to the FDA, no significant difference has been found between milk derived from rBST-treated cows and non-rBST-treated cows. The Chobani® Nutrition Center Pure & Simple: Inside & Out Today, more and more consumers are looking for simple, natural products they can trust, made with basic ingredients they can understand. Foods with clean labels—those with a short list of easily recognizable and understandable ingredients, minimal processing and no artificial ingredients or preservatives—matter to shoppers. But because there is no single definition of “clean eating,” consumers are frequently looking for aspects beyond the simpler label, too. This includes: • Only natural ingredients • Non-GMO ingredients • No antibiotics or hormones added • Sustainable • Transparency in product origin and growing practices • Dietary benefits beyond the Nutrition Facts Label At Chobani, we believe that good food shouldn’t be complicated, and that access to nutritious, delicious Greek Yogurt made with only natural, non-GMO ingredients is a right, not a privilege. That’s why we’ve crafted a Greek Yogurt that is made with no artificial flavors, preservatives or fillers. Because it’s important to provide nutritious options that people not only enjoy, but also trust. Choose Chobani® Greek Yogurt Not all yogurts are created equal. Yogurt, in its natural form, is one of the simplest foods on the planet. And at Chobani, we believe it should be kept that way with all our products. Chobani® Greek Yogurt contains: • No high fructose corn syrup or refined sugar ingredients • No artificial sweeteners, such as aspartame or sucralose Only natural, non-GMO ingredients Made with milk from cows not treated with rBST† • No synthetic ingredients like preservatives or artificial flavors • No milk from cows treated with rBST† • Non-GMO ingredients • No thickeners, such as corn starch, that mimic the texture occurring naturally from authentic straining STARCH No artifical sweeteners or refined sugars †According to the FDA no significant difference has been found between milk derived from rBST-treated and non-rBST-treated cows. No thickeners The Chobani® Nutrition Center What’s in Your Greek Yogurt Cup? Because people should know what’s in their food, Chobani® Greek Yogurt contains only the natural ingredients people want and none of the artificial ones they don't, with fewer ingredients than 60 percent of competitors.1 Number of ingredients Leading Competitor Blueberry 8 10 5 live & active cultures, including probiotics for digestive health X Milk sourced from only local farms X No thickeners (creamy thickness from authentic straining) X Only natural ingredients No artificial colors, flavors or preservatives Non-GMO ingredients 1 Chobani® Greek Yogurt Blueberry Fruit on the Bottom Based on competitive audit completed in 2016. The Chobani® Nutrition Center Snack Smarter Right From the Start Snacking has become a highly popular eating occasion with major implications for healthy eating patterns. Most Americans—about 94%—snack at least once a day, and about half of adults snack 2-3 times daily.1 But typical snacking is not always healthy snacking, as most people snack to satisfy a craving,1 proving that taste and enjoyment are priorities. As a result, snacks contribute about one-fourth of Americans’ calories but provide fewer key nutrients (protein, iron, vitamin D, fiber and potassium) compared to other meals.2 With all of this snacking, it is important to help consumers choose better options to get the most from their snack break—as well as at all times of the day. By shifting choices from the typical less nutritious, more calorie-dense foods and beverages to Chobani® Greek Yogurt, which is packed with protein and calcium and also contributes potassium, key vitamins and probiotics, people can build healthier eating patterns that satisfy cravings and nutrient needs, without increasing calories. This means getting more nutrition for your calories. See how typical food and beverage snacks stack up with these charts from the Chobani Nutrition Center.* Chobani® Blueberry Chocolate Peanut Fruit on the Bottom Butter Granola Bar Cheese-Flavored Tortilla Chips Fruit-Filled Pastry Blueberry Muffin Serving Size 1 container (150g) 1 bar (37g) 1 oz. (28g) 41⁄4" pastry (71g) 1 medium muffin (113g) Calories 120 190 150 260 420 Sugar (g) 15 9 0 20 36 Sodium (mg) 50 71 196 316 380 Protein (g) 12 4 2 4 5 Calcium (%DV) 15 4 4 3 5 Potassium (%DV) 6 4 2 2 4 Contains Probiotics *Comparisons are made to standard reference items listed in the USDA National Nutrient Database as of January 2017. The Chobani® Nutrition Center Drink Chobani™ Strawberry Banana Iced Mocha Fruit Punch Drink Sweet Lemon Tea Citrus Energy Drink Serving Size 1 bottle (10 fl. oz.) 1 bottle (12 fl. oz.) 1 serving (12 fl. oz.) 1 serving (12 fl. oz.) 1 can (12 fl. oz.) Calories 210 240 180 180 160 Sugar (g) 22 37 42 39 38 Protein (g) 14 6 0 0 0 Fiber (g) 2 0 0 0 0 Calcium (%DV) 30 20 3 2 3 Potassium (%DV) 15 15 3 2 0 Contains Probiotics *Comparisons are made to standard reference items listed in the USDA National Nutrient Database as of January 2017. REFERENCES 1 Mintel. Snacking Motivations and Attitudes US 2015 Report. 2 Scientific Report of the 2015 Dietary Guidelines Advisory Committee: Part D, Chapter 1. February 2015. https://health.gov/dietaryguidelines/2015-scientific-report/06-chapter-1/d1-4.asp The Chobani® Nutrition Center Public Health Advocates Support the Role of Appropriate Sweetness in a Healthy Diet Sugar has been used for many centuries to make traditional, homemade foods. It contributes to the color, flavor and texture of food, increasing the palatability of nutrientdense snacks and meals. The sugar in Chobani® Greek Yogurt comes from natural sources—fresh milk, fruit and natural evaporated cane sugar. It contains just the right amount of sugar to balance the flavor of a nutrient-intense powerhouse that’s loaded with protein and calcium and contributes potassium and probiotics to diets. “Foods that are low in nutrient density are appropriate in quantities consistent with energy needs, especially when they are only occasional treats (e.g., special treat of a brownie) or when they contribute to the enjoyable flavor of foods with high nutrient density (e.g., a bit of honey added to yogurt).” Academy of Nutrition and Dietetics, Position of the Academy of Nutrition and Dietetics: Total Diet Approach to Healthy Eating (2013) With Americans’ growing desire for sweet foods, we seek to meet people’s taste preferences, while including only the amount of sugar necessary to balance the taste. To us, it is more important to take a broader approach to nutrition, considering the whole nutritional package and dietary pattern, rather than focus solely on the amount of an individual food component, such as sugar, fat or other specific ingredients. And public health advocates agree! “Sugars consumed in nutrient-poor foods and beverages are the primary problem to be addressed, not simply sugars themselves. Consumed within recommended calorie amounts, sweetness can offer an effective tool to promote consumption of nutrient-dense foods and beverages.” American Academy of Pediatrics, Policy Statement: Snacks, Sweetened Beverages, Added Sugars, and Schools (2015) “Healthy eating patterns can accommodate other nutrientdense foods with small amounts of added sugars, such as whole grain breakfast cereals or fat-free yogurt, as long as calories from added sugars do not exceed 10 percent per day.” U.S. Department of Agriculture and U.S. Department of Health and Human Services, 2015-2020 Dietary Guidelines for Americans (2016) “With careful menu planning, enough discretionary calories should be available to cover flavored fat-free milk in place of plain fat-free milk as a daily option, some flavored low-fat yogurt, and some sweetened ready-to-eat cereals. These are highly nutritious foods that are very popular with many schoolchildren and that are identified in the AHA statement as potentially having a positive impact on diet quality. […] The omission of those sweetened foods might result in decreased student participation as well as in reduced nutrient intakes.” Institute of Medicine, School Meals: Building Blocks for Healthy Children (2009) “The FDA recognizes that added sugars can be a part of a healthy dietary pattern. But if consumed in excess, it becomes more difficult to also eat foods with enough dietary fiber and essential vitamins and minerals and still stay within calorie limits.” U.S. Food and Drug Administration, Changes to the Nutrition Facts Label (2016) The Chobani® Nutrition Center The Power of High-Quality Protein According to the 2015-2020 Dietary Guidelines for Americans, healthy eating patterns include a variety of protein foods in nutrient-dense forms. With double the protein of regular, unstrained yogurt,1 Greek Yogurt is a particularly good choice to help meet these recommendations. And it’s not only an excellent source of protein, it’s also one of the best-used proteins by the body. With a power-packed protein profile that outweighs the small amount of sugar used to balance taste, Chobani® Greek Yogurt is a nutritious protein choice that can help people meet dietary recommendations and achieve an overall healthier diet conveniently and easily. Choose Chobani® Greek Yogurt • Excellent source of protein (11-15g per 5.3oz cup) • Twice the protein of regular yogurt1 and the leading kids’ yogurt2 • No added protein—just high-quality, naturally occurring milk protein with all the essential amino acids • Perfect PDCAAS (Protein Digestibility-Corrected Amino Acid Score) value of 1, which means it’s a high quaility protein that is efficiently used by the body for growth and functions • Naturally low in sodium 3 Chobani® Greek Yogurt is a High-Quality Protein A food’s protein quality is dependent on its ability to provide adequate amounts of all essential amino acids for good health. Chobani® Greek Yogurt contains all nine essential amino acids needed for building and maintaining muscle tissue. And it even outranks the protein quality of other go-to sources like beef and soy, based on its PDCAAS value—a measure of protein quality recognized by the public health authorities and the FDA.4 Comparison of Protein Quality 4 Chobani® Greek Yogurt 1.0 Egg 1.0 Beef .92 Chobani® Greek Yogurt, 12g (24% DV) protein per 5.3oz (150g) serving; regular (nonfat or low-fat) yogurt 6g (12% DV) protein per 5.3oz (150g) serving. Chobani Simply 100® Greek Yogurt, 12g (24% DV) protein per 5.3oz (150g) serving; regular (nonfat) yogurt 6g (12% DV) protein per 5.3oz (150g) serving. 1 Chobani Kids® Tubes, 5g (10% DV) protein per tube; leading kids’, 2g (4% DV) protein per tube. Chobani Kids® Pouches, 8g (16% DV) protein per 3.5oz (99g) serving; leading kids’ yogurt, 3g (6% DV) protein per 3.5oz (99g) serving. 2 Soy .92 Chickpeas .71 Peanuts .52 Black Beans .52 Chobani® Greek Yogurt (Plain Non-Fat), 70mg sodium per 5.3oz (150g) serving. 3 FAO/WHO Joint Report. Protein quality evaluation in human diets. Food and Agriculture Organization, Food and Nutrition Paper 51. Rome, Italy: FAO/WHO, 1991:35–6. 4 The Chobani® Nutrition Center Chobani® Greek Yogurt is a Fuel for Fitness Protein is essential for all lifestyles, but especially for active individuals. Since excess protein is not stored by the body, it must be provided throughout the day to fuel workouts and prevent muscle breakdown. With its excellent protein content, along with its versatility and portability, Chobani® Greek Yogurt can be packed, cooked or used as a topping to supply essential fitness fuel for any time of the day! Make Chobani® Greek Yogurt Part of a Healthy and Active Lifestyle BREAKFAST: Pack a protein punch with Chobani® Peanut Butter Smoothie • 17g protein MID-MORNING SNACK: Grab and go with our latest Drink Chobani™ Apple Veg • 14g protein LUNCH: Try our Tzatziki Chicken Salad at lunch • 47g protein AFTERNOON SNACK: Turn snacking upside down with Chobani “Flip”™ Almond Coco Loco™ • 12g protein DINNER: Feed the entire family with Fish Tacos with Chobani-Mango Salsa • 24g protein For more information and recipes, visit Chobani.com. All recipes can be found on madewithchobani.com. The Chobani® Nutrition Center Naturally Delicious: Healthy Eating Tips for Families Chobani® Greek Yogurt isn’t just for breakfast! It’s a flavorful and versatile ingredient in recipes and a nutrient-intense snack. There’s something for every part of the day and every family member. Whether you’re looking for ways to spend more quality time together or simply want to have healthier meals, consider these tips: 1 Use MyPlate as a guide. Each meal should be about one-quarter protein foods, one-quarter whole grains and one-half fruits and vegetables. Alongside, add a dairy food. Pairing Chobani Kids® Strawberry Pouch with half an English muffin and peanut butter offers a healthy, balanced breakfast. 2 Always on the run? Fuel your family with nutritious grab-and-go options like sliced apples, baby carrots or a smoothie made with Chobani® Plain Non-Fat Greek Yogurt. 3 Swap out butter, sour cream, mayonnaise or oil for Chobani® Plain Non-Fat Greek Yogurt in a recipe to lighten up the calories and create a great taste. Using 1 tbsp. of Chobani® Plain NonFat Greek Yogurt instead of 1 tbsp. of mayonnaise as a condiment or in a salad dressing can save over 85 calories.* 4 5 Even the smallest hands can get involved in the kitchen. Ask them to shred herbs and greens, clean fruits and vegetables, mix the ingredients and set the table. If they’re helping make the meal, they’re more likely to eat it. Cooking with Greek Yogurt is a great way to enjoy the benefits of dairy, especially for people who don’t like or drink milk. 6 Create a technology-free zone during family meals. Turn off all TVs and tablets and silence cell phones to get the conversation started! 7 Snack smarter! Choose nutrient-packed options that have more protein, less sugar and fewer ingredients to conquer cravings and improve satiety. Parents can enjoy Chobani Simply 100® Greek Yogurt, while their little ones have Chobani Tots® Mango & Spinach Pouches or Chobani Kids® Mixed Berry Tubes. 8 Instead of ordering out on pizza night, make personal pizzas with fresh, nutritious ingredients at home with the kids to reduce calories and increase protein. 9 Cook extra meals on the weekend or double a recipe one night. Freezing the leftovers means less scrambling to get dinner on the table when you’re pressed for time. 10 Sports-crazed kids? The high level of protein in Chobani Kids® Tubes compared to leading kids’ yogurt helps to fuel them through their games. Freeze them in advance to have a cool treat at halftime or between innings. For more information and recipes, visit Chobani.com. All recipes can be found on madewithchobani.com. *According to the USDA Agricultural Research Service National Nutrient Database for Standard Reference, replacing mayonnaise (94 calories per tablespoon (13.8g)) with Chobani® Plain Non-Fat Greek Yogurt (8 calories per tablespoon (13.8g)) saves 85 calories. All recipes can be found on madewithchobani.com. The Chobani® Nutrition Center Something for Every Part of the Day: Nutritious Meal and Snack Ideas for Parents and Children As any parent knows, mealtime can be a challenge even with the least picky eater. Kids want what’s delicious and parents want what’s nutritious. But why choose? Chobani offers a variety of products to satisfy every part of the day, which helps parents make better, more nutritious choices to help build a healthier eating pattern for their family. 25% less sugar** than the leading kids yogurt, while remaining 100% delicious. The sugar in our yogurt comes from natural sources—fresh milk, fruit and a touch of natural evaporated cane sugar—making it a choice people can feel good about. The yogurt is also a good source of calcium and has probiotics. Our authentic straining process ensures that every Chobani Kids® yogurt has twice as much protein as the leading kids’ yogurt*, making it a delicious and convenient foundation for a balanced meal or snack. Chobani Kids® yogurts also contain With these meal and snack ideas, parents can reduce calories and sugar and increase protein and calcium, without spending hours in the kitchen. Parents can grab a yogurt pouch or tube then jump in the car with the kids— or whip up a perfect smoothie or pancakes the whole family will love! BREAKFAST PARENT KIDS TOTS Chobani Simply 100® 1⁄4 cup granola 1 large banana 12 oz. coffee with 2% milk 1 Chobani Kids® Strawberry Pouch 1⁄2 English muffin 1 tbsp. peanut butter 1 Chobani Tots® Banana & Pumpkin Pouch 1⁄2 cup whole milk 1⁄2 cup pear slices, canned in light syrup — or — — or — — or — 2 Chobani Perfect Pancakes 2 tbsp. maple syrup 1 cup raspberries 1 cup black tea with 2% milk 2 Chobani Perfect Pancakes 1⁄2 cup raspberries 1 tbsp. butter 2 tbsp. maple syrup 1 cup 2% milk 1 Chobani Perfect Pancake 1⁄4 tbsp. butter 1⁄2 tbsp. maple syrup 1⁄2 cup whole milk 1⁄2 banana, sliced PARENT KIDS TOTS Chobani “Flip”™ Almond Coco Loco™ 2 oz. Chobani Kids® Mixed Berry Tube 3 oz. apple juice 1 Chobani Tots® Mango & Spinach Pouch BREAKFAST For more information and recipes, visit Chobani.com. All recipes can be found on madewithchobani.com. ©Disney. Based on the “Winnie the Pooh” works by A.A. Milne and E.H. Shepard The Chobani® Nutrition Center LUNCH DINNER DESSERT PARENT KIDS TOTS 2 oz. grilled chicken 2 cups romaine 3 tbsp. Chobani Blue Cheese Dressing 1 tbsp. Parmesan 1 whole wheat dinner roll 8 oz. unsweetened iced tea 2 oz. grilled chicken 1⁄2 cup Chobani coleslaw 1 medium orange 8 oz. water 1 oz. grilled chicken, shredded 1 serving Mango, Carrot and Brown Rice Yogurt Bowl 1⁄2 cup 100% apple juice PARENT KIDS TOTS 1 serving Chobani Tomato Basil Ricotta Pizza 1⁄2 cup mixed frozen veggies 1 tsp. butter 1 serving Chobani Tomato Basil Ricotta Pizza 1⁄2 cup mixed frozen veggies 1 tsp. butter 1⁄2 serving Chobani Tomato Basil Ricotta Pizza 1⁄4 cup mixed frozen veggies 1⁄2 tsp. butter PARENT KIDS TOTS Chobani Simply 100® Crunch Strawberry Chocolate Truffle 1 Chobani Kids® Vanilla & Chocolate Dust Pouch 1 Chobani Tots® Banana & Pumpkin Pouch For more information and recipes, visit Chobani.com. All recipes can be found on madewithchobani.com. *Chobani Kids® Pouches, 8g (16% DV) protein per 3.5oz (99g) serving; leading kids’ yogurt, 3g (6% DV) protein per 3.5oz (99g) serving. Chobani Kids® Tubes, 5g (10% DV) protein per tube; leading kids’, 2g (4% DV) protein per tube. **Chobani Kids® Pouches, 10g of sugar per 3.5oz (99g) serving; leading kids’ yogurt, 14g sugar per 3.5oz (99g) serving. Chobani Kids® Tubes, 6g of sugar per tube; leading kids’ yogurt, 9g sugar per tube. ©Disney. Based on the “Winnie the Pooh” works by A.A. Milne and E.H. Shepard. ©2017 MARVEL The Chobani® Nutrition Center Eat Greek Menu Models The Chobani® Nutrition Center Eat Greek Menu Models Summary As a nutrient-intense powerhouse food that is packed with protein and calcium and gives other key nutrients, like magnesium and B or B12 vitamins, Chobani® Greek Yogurt is a convenient foundation for building a healthier eating style right from the start. Menu modeling is a scientific method used to bring healthier eating styles to life, showing the precise role a food has in improving diets that aren’t so healthy.1 And the following sample menus show how making small shifts with Chobani® Greek Yogurt at meals and snack-time is an effective way to improve nutrient intake and enhance diet quality at any age. About the Menu Model To show the role Chobani products play in improving the typical American diet, baseline menus were developed for three age groups (adult, kid, toddler) using data on typical American eating patterns from 2011–2012 NHANES (National Health and Nutrition Examination Survey) and 2008 FITS (Feeding Infants and Toddlers Study). These baseline menus were adjusted to include “better” choices based on 2015-2020 Dietary Guidelines for Americans (DGA) recommendations (e.g., using whole grains over refined grains, or fruit packed in juice instead of heavy syrup) to represent simple shifts that lead to a healthier eating style, using the Healthy U.S.-Style Eating Pattern as the model. Benefits for Adults: Swapping Chobani® Greek Yogurt into 2-3 meals or snacks per day may: • Reduce sugar intake by an average 40g per week (up to 8,300 calories saved per year). • Increase protein intake by an average 23g per day. • Increase potassium intake by an average 19% per day. Benefits for Children: Swapping Chobani® Greek Yogurt into 2-3 meals or snacks per day may: • Increase protein intake by an average 20g per day. • Increase dairy intake by an average 12% per day. • Increase fruit intake by an average 10% per day. Benefits for Toddlers: Swapping Chobani® Greek Yogurt into 2-3 meals or snacks per day may: • Reduce sodium intake by an average 220mg per day. • Increase calcium intake by an average 19% per day. • Increase dairy intake by an average 34% per day. Find full versions of all three 7-day menu models at chobani.com/nutritioncenter. The baseline menus were then realistically modified by making 2-3 Chobani product substitutions per day, revealing, in turn, that whether eaten on its own, as a complement to nutrientdense foods such as fruit and vegetables or as a component of a recipe, Chobani® Greek Yogurt can contribute to improvements in the consumption of both recommended nutrients and foods.2 These Chobani menu models thus help support the goals of the DGA—and the basis of the Healthy U.S.-Style Eating Pattern—to help Americans ages 2 and older make small shifts in their diet to reduce the risk of diet-related chronic diseases and maintain a healthy body weight. Britten P et al. MyPyramid Food Intake Pattern Modeling for the Dietary Guidelines Advisory Committee. 2006; 38(6 Suppl): S143-152. 1 According to USDA MyPlate criteria, dairy products such as Chobani® Greek Yogurt are considered solely part of the Dairy Group. Although dairy does not count towards the Protein Foods Group, Greek Yogurt still contributes a significant amount of this nutrient. 2 The Chobani® Nutrition Center Chobani “Eat Greek” Menu Model Adults The Chobani® Nutrition Center Day 1 Chobani “Eat Greek” Menu Model Base Menu Eat Greek Breakfast 3/4 cup honey-nut oat cereal 1/2 cup 2% milk 1 medium apple 12 oz. black coffee, with 1 tsp. sugar 1 Chobani Simply 100® Key Lime 1/3 cup granola 1 medium apple 12 oz. latte, 2% milk Snack 1.5 oz. cheese-flavored tortilla chips 1 oz. ranch dip 1/2 cup cucumber, sliced 2 tbsp. Chobani Mezé® Dip Chili Lime Lunch 1 serving Macaroni Salad: 4 oz. elbow macaroni 2 oz. mayonnaise 2 tbsp. onion, chopped 1/4 cup celery, chopped 2 tbsp. hardboiled egg, chopped 12 oz. unsweetened iced tea 1 serving Pesto Pasta Salad: 4 oz. elbow macaroni 2 oz. Chobani Pesto Vinaigrette 1 oz. fresh mozzarella 1/4 cup cherry tomatoes 2 oz. grilled skinless chicken 12 oz. unsweetened iced tea Dinner 3 oz. beef pot roast, lean 1/2 cup broccoli, steamed 1 oz. reduced-fat American cheese 5 oz. roasted potato wedges 1 whole wheat dinner roll (1 oz.) 1/2 tbsp. butter, unsalted 1 cup chamomile tea 3 oz. beef pot roast, lean 1/2 cup broccoli, steamed 1 oz. reduced-fat American cheese 5 oz. roasted potato wedges 1 whole wheat dinner roll (1 oz.) 1/2 tbsp. butter, unsalted 1 cup chamomile tea Dessert 4 oz. lemon sorbet 1/4 cup blueberries 4 oz. lemon sorbet 1/4 cup blueberries Adults Nutritional Value Base Menu Eat Greek Difference CALORIES (kcal) TOTAL FAT (g) TOTAL FAT (%DV) SATURATED FAT (g) SAT. FAT (%DV) FIBER (g) TOTAL SUGAR (g) SODIUM (mg) SODIUM (%DV) POTASSIUM (mg) POTASSIUM (%DV) PROTEIN (g) VITAMIN A (%DV) VITAMIN D (%DV) CALCIUM (%DV) GRAIN INTAKE VEGETABLE INTAKE FRUIT INTAKE DAIRY FOODS INTAKE PROTEIN FOODS INTAKE 2140 95 146 28 140 22 92 1900 80 2210 60 62 40 35 60 106% 68% 95% 33% 61% 2010 67 103 27 134 27 90 1580 70 2340 70 101 60 35 100 107% 83% 96% 96% 91% -130 -28 -43 -1 -6 +5 -2 -320 -13 +130 +10 +39 +20 — +40 +1% +15% +1% +59% +30% The Chobani® Nutrition Center Chobani “Eat Greek” Menu Model Children 4–8 Years Old The Chobani® Nutrition Center Day 1 Chobani “Eat Greek” Menu Model Base Menu Eat Greek 1 1/2 cup 2% milk 1 cup toasted oat cereal 1/2 cup calcium-fortified orange juice 1 1/2 cup 2% milk 1 cup toasted oat cereal 1/2 cup calcium-fortified orange juice Snack 1/2 tbsp. peanut butter 6 saltine crackers (2/3 oz.) 2 tbsp. Chobani Mezé® Dip Three Pepper Salsa 1 oz. whole wheat pita chips Lunch 6 chicken nuggets (from frozen) (4 oz.) 1 tbsp. barbecue sauce 1 medium orange 2 chocolate chip cookies (1 oz.) 1 serving Chobani Chicken Tagine & Herb Couscous (24 oz.) 1 medium orange 2 chocolate chip cookies (1 oz.) Dinner 1 cup spaghetti 1/2 cup marinara sauce 3 tbsp. Parmesan cheese 1 1/2 cup 2% milk, with 2 tbsp. chocolate syrup 1 cup spaghetti 1/2 cup marinara sauce 3 tbsp. Parmesan cheese 1 1/2 cup 2% milk, with 2 tbsp. chocolate syrup Dessert 1 chocolate pudding cup (4 oz.) 1 Chobani Kids® Strawberry Banana Tube Breakfast Children (4–8 Years Old) Nutritional Value Base Menu Eat Greek Difference CALORIES (kcal) TOTAL FAT (g) TOTAL FAT (%DV) SATURATED FAT (g) SAT. FAT (%DV) FIBER (g) TOTAL SUGAR (g) SODIUM (mg) SODIUM (%DV) POTASSIUM (mg) POTASSIUM (%DV) PROTEIN (g) VITAMIN A (%DV) VITAMIN D (%DV) CALCIUM (%DV) GRAIN INTAKE VEGETABLE INTAKE FRUIT INTAKE DAIRY FOODS INTAKE PROTEIN FOODS INTAKE 1710 54 92 21 122 16 123 2550 120 2670 60 68 190 70 130 83% 34% 80% 114% 50% 1820 44 75 18 101 25 118 2870 140 2980 70 81 440 70 130 103% 59% 109% 130% 46% +110 -10 -17 -3 -21 +9 -5 +320** +10** +310 +10 +13 +250 — — +20%** +25% +29% +14% -4% *Menus are designed to be isocaloric. **All Chobani® Greek Yogurt is low in sodium. The salt in the Chobani Chicken Tagine & Herb Couscous recipe may be altered to meet your taste preferences; however, the 2015-2020 Dietary Guidelines for Americans advises lowering sodium intake toward levels consistent with national daily targets. ***Negligible decrease in protein foods intake due to the substitution of peanut butter (snack) for Chobani Mezé® Dip. While dairy is not considered a part of the protein foods group, but it is still an important source of this nutrient. The Chobani® Nutrition Center Chobani “Eat Greek” Menu Model Toddlers 1–2 Years Old The Chobani® Nutrition Center Day 1 Chobani “Eat Greek” Menu Model Base Menu Eat Greek 1 chocolate chip pancake (from frozen) (1.2 oz.) 1/4 tbsp. butter 1/2 tbsp. maple syrup 1/2 medium banana, sliced 1/2 cup whole milk 1 Chobani Perfect Pancake, with strawberries (2.6 oz.) 1/4 tbsp. butter 1/2 tbsp. maple syrup 1/2 medium banana, sliced 1/2 cup whole milk Snack 3/4 cup toasted oat cereal 1/2 cup calcium-fortified orange juice 3/4 cup toasted oat cereal 1/2 cup calcium-fortified orange juice Lunch 1 oz. baked chicken, shredded 1/4 cup brown rice 1/3 cup broccoli, steamed 1 tbsp. Cheddar cheese, shredded 1/2 cup whole milk 1 oz. baked chicken, shredded 1/4 cup brown rice 1/3 cup broccoli, steamed 1 tbsp. Cheddar cheese, shredded 1/2 cup whole milk Dinner 2 oz. lasagna, with beef and herb tomato sauce (from frozen) 1/2 whole wheat roll (1/2 oz.) 1/2 tbsp. butter 1/4 cup carrots, steamed 1/2 cup whole milk 2 oz. lasagna, with beef and herb tomato sauce (from frozen) 1/2 whole wheat roll (1/2 oz.) 1/2 tbsp. butter 1/4 cup carrots, steamed 1/2 cup whole milk Dessert 4 oz. chocolate pudding snack cup 1 Chobani Tots® Banana & Pumpkin Pouch Breakfast Toddlers (1-2 Years Old) Nutritional Value Base Menu Eat Greek Difference CALORIES (kcal) TOTAL FAT (g) TOTAL FAT (%DV) SATURATED FAT (g) SAT. FAT (%DV) FIBER (g) TOTAL SUGAR (g) SODIUM (mg) SODIUM (%DV) POTASSIUM (mg) POTASSIUM (%DV) PROTEIN (g) VITAMIN A (%DV) VITAMIN D (%DV) CALCIUM (%DV) GRAIN INTAKE VEGETABLE INTAKE FRUIT INTAKE DAIRY FOODS INTAKE PROTEIN FOODS INTAKE 940 33 65 16 107 11 66 1130 75 1260 42 33 940 70 110 79% 58% 91% 60% 69% 930 33 64 15 97 11 52 930 62 1460 49 38 1030 70 130 127% 58% 94% 92% 76% -10 — -1 -1 -10 — -14 -200 -13 +200 +7 +5 +90 — +20 +48 — +3% +32% +7% The Chobani® Nutrition Center The Chobani Family Every cup of Chobani® Greek Yogurt is a commitment to crafting our delicious Greek Yogurt the right way—using only natural, non-GMO ingredients, real fruit and milk—without preservatives or artificial flavors. There’s a protein-rich, nutritious Chobani to support you throughout your day, every day. Chobani® Greek Yogurt (5.3 oz. Cups) Better Food, Better Flavor, Naturally Grab a cup in the morning for breakfast. Enjoy throughout the day, as a snack or as part of your favorite recipe. Our authentic Greek Yogurt contains more protein than regular, unstrained yogurt.* Single-serve containers of Chobani® Greek Yogurt include Fruit on the Bottom and Blended—yogurt and fruit mixed together in perfect harmony. • Excellent source of protein (11–15g) • 90–150 calories • 13 flavors of fruit on the bottom • 11 flavors of blended, including limited-batch seasonal flavors *Contains 12% more of the Daily Value for protein than regular yogurt. Chobani® Greek Yogurt, 12g (24% DV) protein per 5.3oz (150g) serving; regular (nonfat) yogurt, 6g (12% DV) protein per 5.3oz (150g) serving. JUSTICE LEAGUE: ™ & © DC Comics. (s16) ©Disney. Based on the “Winnie the Pooh” works by A.A. Milne and E.H. Shepard. ©2017 MARVEL The Chobani® Nutrition Center Multiserve & Bulk (32 oz. and 5 lb. Tubs) Inspire Creative Discovery in the Kitchen Perfect for cooking, baking and mixing in smoothies & parfaits. A smart and delicious substitute for sour cream, mayo and much more. Chobani® Greek Yogurt is available in multiserve containers, making it ideal for cooking and baking and mixing in smoothies and parfaits. A smart and delicious substitute for sour cream, mayo and much more. The latest addition is our Chobani® Plain Whole Milk Greek Yogurt, which has a luxurious, creamy texture that holds up well to heating. • 16 oz. tubs available in Plain Non-Fat, Vanilla Whole Milk, Honey Whole MIlk • 32 oz. tubs available in Plain Non-Fat, Vanilla Non-Fat, Strawberry Non-Fat, Plain Whole Milk, Simply 100® Vanilla • 5 lb. tubs available in Plain Non-Fat, Plain Whole Milk, Vanilla Non-Fat Chobani Simply 100® (5.3 oz. Cups) The Only 100-Calorie Yogurt Sweetened Naturally* 100 calories worth counting. Savor mid-morning with a piece of fruit. Enjoy as a post-workout snack. Chobani Simply 100® Greek Yogurt offers a range of delicious, naturally sweetened varieties full of flavor and satisfaction for 100 calories. Made with only natural, non-GMO ingredients, Chobani Simply 100® Greek Yogurt is an ally in your weight management journey by empowering you to reach your goals in the right way. • 12 grams of protein per serving (24% DV) • 5g of fiber • Good source of calcium • 9 different flavors *Refers to nationally distributed brands MATERIALS MAY BE PHOTOCOPIED FOR EDUCATIONAL PURPOSE S . ©2 017 CHOBANI, LLC The Chobani® Nutrition Center Chobani Simply 100® Crunch (4.2 oz. Cups with Mix-ins) Greek Yogurt + Crunchy Natural Goodies, All for 100 Calories A guilt-free way to enjoy a delicious, crunchy treat, all for 100 calories. Chobani Simply 100® Crunch is the first 100-calorie Greek Yogurt snack with crunchy, natural goodies on the side. Made with only natural, non-GMO ingredients, each Chobani Simply 100® Crunch flavor combines our delicious, naturally sweetened Greek Yogurt with a decadent sidecar of crunchy, natural goodies for the perfect anytime snack to help you reach your weight goals. • 10 grams of protein (20% DV) • Made with only natural, non-GMO ingredients • 11 flavors • 2–3g fiber per serving (8–12% DV) • 6–8g sugar per serving Chobani Greek Yogurt “Flip”® (5.3 oz. Cups with Mix-ins) The Perfect Snack When Cravings Hit Enjoy as an afternoon snack. Swap for dessert. Stash in the fridge for a treat after dinner. When afternoon cravings hit, hit them back with a delicious Chobani “Flip”™ yogurt. Inspired by the flavors crafted at our Chobani SoHo® café, Chobani “Flip”™ is a unique combination of creamy Chobani® Low-Fat Greek Yogurt (1.5% milkfat) with natural tasty goodies on the side. • An excellent source of protein (11–13 grams; 22–26% DV) • 170–230 calories per serving • There are now 21 different varieties of Chobani “Flip”™ products including 1 rotating Limited Batch flavor MATERIALS MAY BE PHOTOCOPIED FOR EDUCATIONAL PURPOSE S . ©2 017 CHOBANI, LLC The Chobani® Nutrition Center Chobani® Greek Yogurt Whole Milk “Flip”™ (5.3 oz. Cups with Mix-ins) Turn Snacking Upside Down The perfect snack for you to savor and enjoy the taste of pure deliciousness. • Our popular line of Chobani “Flip”™ Greek Yogurt is now available with creamy Whole Milk Greek Yogurt paired with real fruit on the side. Loaded with protein and containing 30% less sugar than Fage Total Split Cup.* • Available in six flavors: Pure Blueberry, Pure Raspberry, Pure Cherry, Pure Pear & Honey, Pure Pineapple and Pure Strawberry. Drink Chobani™ (10 oz. Yogurt Beverage) Spoons Need Not Apply In your bag or in the fridge at work, Drink Chobani™ beverage is a great anytime snack between meals. Grab one with one hand, cross things off your to-do list with the other. Drink Chobani™ yogurt beverage is made with only natural ingredients including real fruit and probiotics. An excellent source of protein, perfect to take on-the-go. • Delicious flavors include Apple Veg, Mango, Mixed Berry and Strawberry Banana. *CHOBANI® Whole Milk “FLIP”™: 11g sugar; Fage Total Split Cup: 17g sugar per 5.3oz serving. MATERIALS MAY BE PHOTOCOPIED FOR EDUCATIONAL PURPOSE S . ©2 017 CHOBANI, LLC The Chobani® Nutrition Center Chobani Mezé® Dip (10 oz. Cups) Rooted in the rich tradition of the Mediterranean table and inspired by global flavors, Chobani Mezé® Dips feature real veggies, herbs and spices blended with our deliciously creamy Greek Yogurt. • Made with only natural ingredients, and 80% less fat and 65% fewer calories than leading hummus,* Chobani Mezé® Dips are perfect for dipping vegetables, chips or pretzels. *Chobani Mezé® Greek Yogurt Dip: 1g fat, 25 calories per 2 tbsp. serving; leading hummus: 5g fat, 72 calories per 2 tbsp. serving. MATERIALS MAY BE PHOTOCOPIED FOR EDUCATIONAL PURPOSE S . ©2 017 CHOBANI, LLC The Chobani® Nutrition Center Chobani Kids® & Chobani Tots® Chobani Kids ® Contains 25% less sugar than leading kids’ yogurt* Chobani Tots ® Contains Omega-3 DHA Is a good source of protein, 2x more protein** All Chobani Kids ® & Chobani Tots ® Yogurts Only natural, non-GMO ingredients Made with real fruit and vegetables Made with live and active cultures Made with milk from cows not treated with rBST† Good source of calcium No added or artificial colors or flavors *Chobani Kids® Pouches, 10g of sugar per 3.5oz. (99g) serving; leading kids’ yogurt, 14g sugar per 3.5oz. (99g) serving. Chobani Kids® Tubes, 6g of sugar per tube; leading kids’ yogurt, 9g sugar per tube. **Than the leading kids yogurt. Chobani Kids® Pouches, 8g (16% DV) protein per 3.5oz. (99g) serving; leading kids’ yogurt, 3g (6% DV) protein per 3.5oz. (99g) serving. Chobani Kids® Tubes, 5g (10% DV) protein per tube; leading kids’, 2g (4% DV) protein per tube. JUSTICE LEAGUE: ™ & © DC Comics. (s16) ©Disney. Based on the “Winnie the Pooh” works by A.A. Milne and E.H. Shepard. †According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST–treated cows. ©2017 MARVEL The Chobani® Nutrition Center + D IT IN + Add It In, Plus It Up Conversion Chart AD Chobani® Greek Yogurt is a smart ingredient that you can use in all of your favorite recipes. Check out where it fits: M ONNAI S AY E BU H SO • CHICKEN SALAD • DEVILED EGGS • COLESLAW • CRAB CAKES T TERMI LK • PANCAKES • FRIED CHICKEN • RANCH DRESSING • WAFFLES UR CREAM • CHEESECAKE • GUACAMOLE • BAKED POTATOES • NACHOS VY CREA M EA • SOUPS • ALFREDO SAUCE • MASHED POTATOES BU T T E R • MUFFINS • PASTRIES • COOKIES • ON TOAST madewithchobani.com ©2017 CHOBANI, LLC