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Ms. Sneh Gulati
Phone: 09811665403
Email: [email protected]
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Manager – Lead Gen & Campaign Mgt (India and South East Asia) has been responsible for
developing strategic integrated programs and campaigns, implementation and execution working with
cross-functional global teams. Experience includes; digital and online marketing, direct marketing,
email marketing, social marketing and events. Proven track record of delivering results supported by
data from tracking and reporting ROI. Experience is based on B2B/B2C technology/cloud companies.
Director - Client Servicing successful at establishing the vision and strategies necessary to grow a
company. Expert at creating/capitalizing on networks, liaisons and business connections, Excel at
partnering with all core business operations to significantly increase the company’s foot print and
generate sustainable revenue. A team builder with strong P&L, excellent management and marketing
skills. Driving the 200 people team for creating sales pipeline through database and demand
generation program for IT companies
Seeking for challenging assignments in Demand Gen, Database, Inside sales and Marketing in a
growth oriented organisation, where there is scope for demonstration, always seeking for a positive &
bigger outlook, thrive on imagination & passion, rigorous thinking and boundless curiosity, sets levels
and standards that exceed expectations.
Professional Synopsis
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Over 15 years of work experience including 10 years of senior management level
experience
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Currently serving as Manager – Lead Gen and Campaign Management with Adobe Systems,
India
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A dynamic professional with over 15 years of experience in Demand Generation, Marketing,
Database, Inside Sales, Operations Management, Marketing, and Team Management.
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A team builder and a tactical planner with proven ability to quickly instill a marketing led ethos
which becomes the operational soul of business
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Proficient in managing and leading teams for running successful demand gen operations and
experience of implementing procedures, service standards for business excellence.
Career Highlights
Adobe Systems, India (May 2013 – Till Date)
Program Manager – Lead Generation & Campaign Management (India & South East Asia)
The job responsibilities include:
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Execution of demand generation programs and campaigns including Digital, Online,
SEO/SEM, Direct Marketing, Social Marketing, 3rd Party Telesales, webinars and events.
Also responsible for Lead Management and marketing database for both India and South
East Asia markets.
Manage partner marketing programs.
Responsible for demand gen budgets, tracking and reporting ROI.
Managing various agencies and setting up various tele-calling teams at these agencies for
database profiling and lead gen activities
Doing the campaign enablement in all the internal sales engines such as Inside sales,
Compliance teams, Regional Managers and Channel sales managers and Channel Partners
Planning and strategizing the Adobe’s “Go-to-Market” actions in the difference segments such
as Textile, Packaging, and Web Designing
iSOURCe Opportunities, Noida (January 2010 – Till Date)
Director – Client Services
The job responsibilities include:
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“Raise the game" of iSOURCe offerings, identifying gaps, and making strategic
recommendations around our offerings
Generating business opportunities in both new and existing customer accounts
Establish account presence, build relationship and dependence with key contacts
Researching business prospects and devising marketing strategies for accomplishment of
sales
Responsible for developing and driving marketing plans to position the organization as one of
the fastest growing and the preferred supplier of marketing services to all the major IT
vendors
Managing a team of 200 people including Deputy-head operations, senior project managers
and project managers
Focussing on increase of revenue from existing clients by developing key accounts
iSOURCe Opportunities, Noida (March 2005 – December 2009)
Head - Operations
The job responsibilities include:
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Identifying prospects, pitching our services/capabilities, estimating effort, proposing and
closing profitable research projects
Conducting pilots for effort estimation to reply to proposals
Proposal preparation to enter the bidding process of IT companies for the latter’s presales
activities
Running successful campaigns for various IT companies by submitting the market reports of
their products and carrying out pre sales procedures for them
Building collaterals, mailers and contact lists for various projects of the IT companies as a
part the latter marketing initiatives such as webinars
Organizing conference calls with prospects to pitch our services and capabilities and with the
existing clients to discuss the ongoing processes
Client relationships for repeat business with the clients which include top IT majors such as
ERP, security solutions and networking solutions vendor
Understand project requirements in consultation with the client and managing director to
build proposals
Directly reporting to the MD and providing real-time support for handling the entire
operations, administration and HR related matters
Preparing and maintaining tracker sheet, pipeline sheet and leads sheet to present the
quarterly review of the projects
Implementing buddy process in the various teams for the easy understanding of the projects,
work culture and team spirit
Entrepreneurial self-starter, self-managed and motivated
Successful in building a strong pipeline to meet organizations yearly goals
iSOURCe Opportunities, Noida (October 2003 – February 2005)
Research Analyst
The job responsibilities include:
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Making business profile
Making back-end sales of products of the company
Finding employees, IT infrastructure including number of PCs, laptops, servers, software
solutions used in the companies
Conduct research to find out the future plans and their present strategy in the different
projects
Finding contacts in target industries; for e.g. IT & Telecom, Automotive, Healthcare / Lifesciences, Manufacturing and BFSI etc
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Lead generation through web research and cold calling
Building mailers, contact lists, calling, working on proposals, closing deals
Conducted primary and secondary research and generating online newsletter for IT
companies
Collation of information on projects across industries and the details regarding the
verification and structure of the same as well as editing the daily newsletter.
Wide range of IT clients dealing into hardware, software, virtualization, datacentre, enterprise
solutions, network management solutions, mobile application development etc..
IBM Daksh Business Process Services (September 2001- September 2003)
Customer Care Executive
The job responsibilities include:
 Client interaction through conference calls.
 Work includes writing mails to the customers in cases of troubleshooting
 Worked in various departments like Consumer, Business, Retention, Quality and Employee
department for the U.S. telecom process.
 Impart trainings to new hired trainees to make them comfortable to work in different
departments in the organization.
Shivam Institute of Medical Transcription (March 2001- Aug 2001)
Trainer for English and Medical Transcription
The job responsibilities include:
 Managing the Medical Transcription lab
 Helping and educating the students in hearing the American doctors and transcribing the
reports dictated by them.
 Imparting of American English to the students to enable them hear and type the reports
dictated by American doctors.
 Managing the office as the coordinator and took the entrance interviews of the candidates
interested in joining the Medical Transcription institute.
Karltech Medical Transcription (December 2000 – March 2001)
Medical Transcriptionist
The job responsibilities include
 Hearing the American doctors and formulating the medical reports of the patients.
 Reporting included the patients’ family history, diagnosis and medicines. The reports were of
gynaecology, nervous, digestive and other body systems.
Educational Qualifications
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Post Graduate Diploma in Business Administration from Symbiosis Center of Distance Learning
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Bachelors Degree in Biotechnology from MLN College, Yamunanagar (Kurukshetra University)
(1997-2000)
Personal Details
Age & DOB:
36 years, 19th February 1979
Sex & Marital Status: Female & Single
Address:
B-68, Sector 56, Noida
Nationality / Citizen: Indian
Passport status:
Yes
Relocate:
Willingness both Domestic and International
Language:
English, Hindi
References
Available on request