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ADivisionofCorporateCouncilonAfrica 41stAnnualWorldTourismConference Kigali,Rwanda•14-17November,2016 Every$1spentontourisminAfrica,generates$3ormoreintangential sectors.Travelandtourism’simpactontheeconomicandsocial developmentofacountrycanbeenormous.In2012,receiptsfromhotels, toursandotherattractionsamountedtoover$36billionanddirectly contributedto2.8percentofAfrica’sGDP.Inlessthantwoyears,this figureincreasedby21percent,recording$43.6billioninrevenuein2014 (WTTC,2013). WHOSHOULDATTEND: 2017hasbeendesignatedthe“InternationalYearofSustainableTourism forDevelopment”bytheUnitedNations.Thisdesignationishighly significant,notonlyforhighlightingtheimportanceofthissector,butalso forpromotingbusinessandinvestmentopportunitiesaroundtourismand intersectingsectorssuchasinfrastructure,ICT,health,realestate development,capacitybuildingandfinance. AirlinesandLogisticsManagers Ontheeveoftheinternationalyearoftourism,TheCorporateCouncilon Africa(CCA)andAfricaTravelAssociation(ATA)areproudtopresentthe 41stAnnualWorldTourismConferenceinKigali,Rwanda.Incollaboration withtheRwandaDevelopmentBoard,CCAandATAdesignedthis conferencetosetthetoneforhowtourismcanbeutilizedasanenginefor economicgrowthandjobcreationthroughinnovativebusinessmodels, newtechnologiesandstrategicpartnerships.Theconferencewillalso provideaplatformtonetworkandexplorenewtourismmarketsand productsincludingthepromotionandpreservationofAfrica’srichcultural heritageandwildlife. TravelTechnology National,regional&CityTourist Offices(NTO's) Hotels,HoteliersandLodging Establishments TourOperatorsandTravelAgents InvestorsandFinanciers DestinationManagementCompanies (DMC's) TouristAttractions&Entertainment TravelAgencies GovernmentofficialsandPolicy Makers Otherstakeholdersalongtourism supplychain InfrastructureCompanies JOINUSTO: • • • • • • • • IdentifyPotentialPartnersandstrengthenexistingrelationships MarketYourBrandandgeneratenewbusinessleads MeetKeyStakeholdersfromthecontinent’stravelandtourismindustry DiscoverInnovativeModelstransformingAfricantourism TakePartinDiscussionsfocusedonAfrica’stourismmarketdevelopment ExploreOpportunitiesforinvestmentalongthetourismandhospitalityvaluechain ExperiencedifferentAfricandestinationsandgrowyourtravelservicesandpackages EngagewithgovernmentleadersandinitiatePublic-PrivatePartnershipdiscussions