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Mining Mobile Youth Cultures Tobias Blanke King’s College London Datafication of Everything Latest buzz word in big data to describe the collecting of everything ‘To datafy a phenomenon is to put it in a quantified format so that it can be tabulated and analysed’ Datafication of Culture – Reality Mining “ … collection and analysis of machinesensed environmental data pertaining to human social behavior …” • New cultural research • Reality Mining: Real-world sensor networks • Nathan Eagle, Alex Pentland, MIT, 2005 Mobile phone network data in Ivory Coast 3 Big Social Data – Our Data Ourselves Mining Youth Cultures in Mobile Phone Environments Exploring new ways of co-research with youth communities and focus groups Exploring new avenues of research with open cultural data 4 Research Devices Initial Results Focus Groups Privacy is `attached to other people ... so if someone you agree to connect with is open then you can be accessed through them cause it's kind of herd thing, you've all got to do it otherwise, one person is in trouble.' (Participant C) 1. 2. 3. 4. 7 Frustration with fear-mongering Poor understanding about technology Group pressure to use social media Positive benefits associated with big social data Mining Student looking for a university 8 Instead of a Summary Critique of Datafied Culture ‘We pay for all those free online services nowadays in a different currency, namely your personal data.’ (John Naughton) Datafied cultures used by major corporations. 10