Download decreasing direct impact of the telecoms industry

TELCOMS AND THE ENVIRONMENT
Climate Change & Product Life Cycle
Implementing and Monetising Environmental Sustainability by Reducing Society’s
Environmental Footprint and Managing Direct and Indirect Impacts
London, October 23-24, 2007
Day 1 : LEVERAGING THE CUSTOMER BASE TO DECREASE ENVIRONMENTAL
FOOTPRINT
Opening Keynote: Calculating the Telecoms Environmental Impact: Can Telecoms
Save the Environment?
→ Evaluating the risks of climate change and environmental degradation across
industries
→ Assessing the overall impact of telcos on the environment: climate change, end of
lifecycle waste, and health concerns
→ Calculating greenhouse gas emissions to accurately reflect impact
→ How many subscribers must adopt sustainable living practices for telcos to create a
net positive impact?
→ How can the industry determine who receives credit for sustainable lifestyle changes?
Maximising the Positive Impact of Communications: Update from ETNO and “Saving
the Planet @ the Speed of Light”
→ What are the incentives for mobile and fixed line operators to make subscriber
lifestyles more sustainable?
→ Reviewing the steps taken to achieve Stage One of the ETNO roadmap
→ Assessing the challenges to achieving Stage Two
→ Evaluating future initiatives beyond the road map
Creating Environmental Initiatives that Capitalise on Subscriber Demand
→ What environmental impacts concern subscribers most: recycling or climate change?
→ What level of energy will subscribers expend to make sustainable life-style changes?
→ Identifying challenges to implementing successful user-targeted initiatives
o Studying user habits
o Marketing
o Accurately assessing impact
Panel Discussion | Evaluating the Role of Government, Industry Bodies, and Company
Campaigns in Educating Users
→ What role can ICT companies play in education? Educating without patronising
→ Employing retail, billing and messaging to capitalise on customer interface for
education
→ Determining what aspects of user education need government involvement
→ How can ICT companies positively influence government without the public
questioning their motives?
Marketing Sustainability Strategically to Avoid Green Wash: Ensuring Sponsorships
and Environmental Initiatives communicate to Subscribers
→ Determining areas where subscribers are most sceptical
→ Examining sustainable sponsorship’s impact on loyalty and image
→ Do as I say? How can ICT companies convincingly communicate that their increased
direct environmental impact is enabling more sustainable lifestyles?
PROVIDING ENTERPRISE AND PUBLIC SECTOR SOLUTIONS TO DECREASE
ENVIRONMENTAL IMPACT
Determining Enterprise Demand for ICT Efficiency Solutions: Do Enterprises have the
Mindset and Processes to Transition Quickly to Teleworking?
→ Evaluating why enterprises hesitate to move to teleworking and telecentres
→ Comparing SME and Large Enterprise demand and opportunity
→ Implementing a crawl walk run approach: identifying which enterprises will be able to
adopt which technologies/processes the fastest
→ Identifying strategies to address employer concerns: security of sensitive data in the
home and virtual private networks
Quantifying the Opportunity of Sustainable Working Practices for Enterprises
→ Where are the greatest opportunities for different size enterprises to save on costs:
videoconferencing, flexi-work, telecentres
→ Evaluating the main drivers for enterprises to adopt ICT sustainable technologies
(real estate, increased productivity, dematerialisation, etc).
→ Examining initiatives to quantify savings for enterprises: software and studies to
calculate financial savings
Capitalising on Dematerialisation: Reducing Stationary and Transport Needs through
M-Government and E-Billing
→ What role do mobile operators have in spurring dematerialisation?
→ Assessing the financial benefits from providing dematerialisation for government and
enterprise
→ Implementing m-billing for mobile subscribers: What are the steps for offering and
deploying e-solutions?
Panel Discussion: Managing Network Energy Consumption of Increased Subscriber
Data Usage
→ Examining long term possibilities for impacting subscriber habits
→ Determining the dematerialisation/power use trade-off: Identifying future
developments in energy efficient ICT
→ To what extent will society dematerialise?
→ Identifying rebound effects for ICT initiatives to create sustainable living patterns
DEPLOYING INITIATIVES TO DECREASE SUBSCRIBERS’ CO2 EMISSIONS
Orange Mobile Wind Charger: Case Study of Meeting Mobile User and Environmental
Demands
→ Identifying a specific situation as a eco and business opportunity
→ What is the business case for investing in a sustainable solution for a one off event?
Using events as pilots and awareness campaigns
→ Assessing the choice to partner with the scientific to create a solution
→ Evaluating long-term potential for the wind-powered phone in Orange’s overall CSR
O2 Case Study: Incentivising O2 Subscribers to keep their Handsets to reduce Waste
and increase Loyalty
→ Reviewing strategies for changing customer behaviour
→ What is the business case for rewarding call time to subscribers who do not upgrade
handset?
→ Evaluating the role of the handset manufacturer in the scheme
→ Assessing the project success indicators: environmental benefits and subscriber
adoption rates
Comparing Handset Energy Reduction Initiatives: Messaging, Off Switches, and
Efficient Chargers
→ What charger energy initiatives are handset manufacturers examining?
→ Changing habits: Which turn-off initiatives are users responding to?
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Overcoming remaining challenges: Charging overnight
Determining the role of operators in driving handset efficiency innovations
Panel Discussion: Is Climate Change the Flavour of the Week? Determining Strategies
to Sustain Momentum for Environmentally Sound Living
→ Identifying company and industry programmes that have the potential to catch on and
become long-term projects
→ How can environmental mangers in telecoms companies maintain internal
enthusiasm for GHG reduction plans?
→ Evaluating the nature of enterprise demand for sustainable ICT solutions in the long
run
Day 2 DECREASING DIRECT IMPACT OF THE TELECOMS INDUSTRY
DECREASING ENERGY USAGE IN TELECOMS NETWORKS AND ENSURING SUPPLY
CHAIN ENVIRONMENTAL COMPLIANCE
Driving Networks with Renewable Power: Factoring in Regulations and Geographic
Constraints to Achieve Cost-Effective Sustainable Power Strategies
→ Reviewing national legislation on renewable power: Where are wind and hydro power
a feasible solution for base stations and servers?
→ Setting achievable goals for a sustainably powered network
→ Determining best practice for integrating stakeholder concerns into the planning
process
Examining Network Energy Efficiency Strategies: System Switching Centres and the
Greening of IT
→ Evaluating virtual servers as a viable large scale solution for mobile switching centres
→ Establishing strategies for factoring GHG emissions into server choices and
communicating demands to IT providers
→ Determining where GHG emissions and costs can be most reduced: Evaluating highdensity servers and air conditioning
Optimising Base Station Deployment to increase Energy Efficiency and meet
Stakeholder and Customer Demands
→ Consolidating base stations to reduce real estate and power usage
→ Evaluating health impacts and quality of coverage impacts of emissions-reducing
network upgrades
→ Examining how to integrate stakeholder concerns into efficient network planning
→ Assessing UMTS 500 in providing efficient coverage: What are the impacts for
emerging data services?
From GeSI Self-Assessment Questionnaires to Rationalised On-Site Supply Chain
Auditing
→ Evaluating GeSI self-assessment questionnaires: reporting efficiency, level playing
field and compliance
→ Moving towards collective auditing of common suppliers: How can buyers coordinate
to economise on resources when further investigation is needed?
→ Evaluating the cost and carbon efficiency of RFID
→ Determining the business impact of collective auditing: What are the financial
advantages?
DESIGNING EFFECTIVE LIFECYCLE STRATEGIES TO MANAGE TELECOMS WASTE
Managing End-of-Life Handsets to eliminate Hazardous Waste: Recycling and
Refurbishing Opportunities
→ Evaluating different end of lifecycle methods: What roles do operators and
manufacturers play?
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Assessing the consequences of WEEE for operators and handset manufacturers
Determining the impact of recycling and refurbishing handsets for the environment
Evaluating the Economics of Handset Plastics Recycling for Mobile Operators and
Handset Manufacturers
→ What are the handset manufacturer and operator benefits for supporting purer
plastics in handsets?
→ Evaluating plastic recycling methods and the grades of recycled plastic available
→ Determining current and future uses for recycled plastics
→ Evaluating the overall business case for recycling: finding purchasers and creating
efficient transport and distribution for recyclates of different grades
OPTIMISING INTERNAL PROCEDURES TO CAPITALISE ON THE
ENVIRONMENTAL MANAGEMENT OPPORTUNITY
Panel Discussion: Addressing Stakeholder Health Concerns: Determining how to
integrate Effective Consultation Processes to Avoid Risks
→ Examining the health risks of WIFI EMF: Scientific Community’s findings on
Electromagnetic Sensitivity and long term health risks
→ EMF and children: working with the community to resolve concerns
→ Comparing community consultation procedures to determine efficient and effective
inclusion practices
→ How can telcos identify and discuss new risks with stakeholders before they become
highly publicised?
Transforming Environmental Reports into Environmental Governance: Integrating
Triple Bottom Line Criteria into Business without Stifling Innovation
→ Determining the business case for governance v. annual reporting
→ Identifying approaches to integrating the environment into governance structure:
What is the business case for continuous reporting?
→ Living up to the triple bottom line: Assessing the incorporation of CSR reporting into
quarterly financial reports
→ Defining flexible criteria to measure performance
Balancing the Environmental Equation: Creating Global Standards to Fairly Assess the
True Value of Environmental Initiatives
→ Evaluating existing methods for calculating the positive impact of individual initiatives
and overall performance
→ Assessing the impact of the GRI Telecommunications Supplement
→ Determining the business costs and benefits of spearheading environmental
standards initiatives
→ How can reductions in user environmental footprint be integrated into assessments of
ICT companies’ environmental policy?
→ Identifying challenges to creating comprehensive global benchmarks for evaluation:
How can different operating environments be factored into assessments?
Panel Discussion| Enabling Internal Communication between Marketing-CSRTechnology departments to execute Effective Environmental Policies
→ Comparing strategies for ensuring environmentally efficient network upgrade
decisions: Quantifying the financial and QoS benefits
→ Determining the worth of environmental policies for branding purposes: Does
marketing perceive environmental policy as industry-vital
→ Increasing CSR- Marketing collaboration to roll out sustainable living programmes
that catch on
EXAMINING THE SCOPE OF RECENT REGULATORY DEVELOPMENTS
How can Industry Create an Equal Global Playing Field? Assessing the Impact of
Regulation Regimes beyond Europe
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Reviewing the enforcement of the WEEE and RoHS and outlining similar regulations
worldwide
How do national initiatives impact the competitiveness of European telcos in the
global market?
How can telecoms companies develop cost effective strategies for complying with
language and testing requirements in multiple jurisdictions?
What actions can the industry take to help ensure standardised regulation?
Implementing individual product responsibility programmes in non-affected
jurisdictions
EU Regulation: Assessing the Business Impact of the Battery Directive and Beyond
→ How will removable be defined?
→ What are the implications of the battery directive for micro devices: will Bluetooth,
hands-free and emergency chargers need to be redesigned?
→ Determining who are the battery “producers” (branding and importing batteries) and
examining strategies for minimising industry liability
PLUS 2 Pre-Conference Workshops:
WORKSHOP ONE: MANAGING TELECOMS HEALTH RISKS: RESPONDING TO
STAKEHOLDER CONCERNS OVER WIFI and EMF
WORKSHOP TWO: QUANTIFYING AND COMMUNICATING SUSTAINABLE
LIFESTYLE BENEFITS TO CUSTOMERS AND ENTERPRISE