Download Focus Analysis API v2.0.docx

Leiki Focus
SmartTargeting
Leiki SmartTargeting is an integrated suite for automatic targeting of all forms of advertising, contextual
analysis, consumer and audience preference analysis. Companies in the online advertising ecosystem
such as DSPs, SSPs and DMPs use Leiki’s services to understand page context and each consumer’s
preferences with unprecedented accuracy and detail, to show consumers the most relevant offers
across sites, automatically on each page; and to maximise traffic and revenues!
SmartProfiles
• weighted topic lists for advertisers, web
publishers and marketers
• define content to IAB Tier 2 level and
beyond for all types of content
SmartBanner
• automatically converts web store
product catalogs into targeted display
advertising
• pre-targets product offer display ads
both contextually and personally
SmartSafety
• accurate and flexible brand safety
solution
• provides negative targeting based on
Focus IAB Tier3+ 100.000 category
ontology
• for Low, Medium and High safety
requirements as well as custom brandspecific filtering
SmartTracker
• integrates purchase intent profiles from
online behavior to retailer’s CRM
• is used to trigger multichannel marketing
events by combining online purchase
intent with purchasing history
SmartTargeting is powered by Leiki Focus, the world’s most comprehensive general-purpose ontology.
Focus identifies over 100,000 concepts (Focus100K) using over 1.3 million rules. These rules and
categories have been manually crafted by a dedicated team of professional linguists during more than a
decade of live Focus deployments and are continuously updated by our advanced ontology center in
Helsinki.
Leiki | From Search to Discovery | www.leiki.com
Leiki Ltd (HQ): Pohjoinen Makasiinikatu 7 A 4, Helsinki, Finland | +358-201-556055 | [email protected]
Leiki NA: 429 Virginia, San Mateo, CA | +1-650-867-6262 | [email protected]
SmartProfiles
Leiki SmartProfiles are weighted topic lists for advertisers, web publishers and marketers. They define
content to IAB Tier 2 level and beyond for articles, videos, products, documents, classifieds, forums,
and image galleries. Just supply URLs or a text feed and we will profile your pages accurately,
automatically, and economically. SmartProfiles support:
•
•
•
•
•
Targeting advertising via OpenRTB and other data interchanges.
Generating consumer and audience profiles for personalization and analysis.
Improving search, SEO, archiving and other content management functions.
Creating standardized tagging for all content.
Converting catalogs into automatically targeted display ads.
Our standard service provides OpenRTB2.1-compliant tags with 400 topics in the IAB Tier 2 classification
system. Our premium service supports the full weighted proprietary Focus 100,000 category system. We
also support IPTC.org news classification and custom taxonomies like product lists and geographic data.
Article from CNN
Article’s IAB Tier 2 profile
http://www.cnn.com/2
013/03/14/tech/innova
tion/higgs-boson-godparticle/
The top 15 categories
of article’s
Focus100K profile
(usually profile is
~100-200 categories)
Leiki | From Search to Discovery | www.leiki.com
Leiki Ltd (HQ): Pohjoinen Makasiinikatu 7 A 4, Helsinki, Finland | +358-201-556055 | [email protected]
Leiki NA: 429 Virginia, San Mateo, CA | +1-650-867-6262 | [email protected]
SmartSafety
Leiki SmartSafety is a uniquely accurate and flexible brand safety solution. It provides negative targeting
based on the best-of-class Focus IAB Tier3+ 100,000 category ontology. You can set SmartSafety to
according to your specific requirements, for example based on Low, Medium and High safety
requirements or custom brand-specific filtering. SmartSafety can be used as a standalone safety screen
or as an enhancement to existing screening systems.
SmartBanner
Leiki SmartBanner rapidly and automatically scans web stores, profiling products and presenting them in
dynamic creative display ads. Each product can be presented alone or in a rotating multi-product
window. Sample ads are at www.leiki.com/urldemo.
•
•
•
•
No effort is required from the advertiser, agency, network or publisher. Data feeds and targeting
parameters are not needed, unlike competing solutions. Quick sign-up and implementation create
a new market of pre-visit targeting with dynamic creatives.
Real-time consumer purchase intent analysis with unique level of detail performs accurate
behavioral targeting within seconds even with only session cookies.
Major online retailers, price comparison engines, and classifieds services typically get CTR’s that
are 3-5X higher than promotion of “most popular” or “latest products”.
While re-targeting addresses only those who have visited a given store, Focus Pre-Targeting
allows accurate targeting of store offers to users of any media content.
Leiki SmartBanner ads are ideal for OpenRTB or affiliate channel offerings, personalization of store home
and landing pages, and contextual targeting on specific premium editorial content. Ads can be targeted
across a wide range of content types including articles, forums, and video and image galleries.
SmartTracker
Leiki SmartTracker creates consumer interest profiles for viewers of your brand advertising and visitors
to your brand domain. Where User ID is available from loyalty card, credit card, or site registration, you
can enter these profiles into your CRM system for:
•
•
•
Online and offline offer targeting.
Campaign analysis and management.
Best customer modeling.
You can also trigger multichannel marketing events by combining this online purchase intent with
purchasing history. Purchase history is useful in targeting recurring or sequential purchasing of daily
goods, but combining it with online purchase intent data allows retailers to pre-target consumers whose
purchase history does not foretell interest in a durable good.
Leiki | From Search to Discovery | www.leiki.com
Leiki Ltd (HQ): Pohjoinen Makasiinikatu 7 A 4, Helsinki, Finland | +358-201-556055 | [email protected]
Leiki NA: 429 Virginia, San Mateo, CA | +1-650-867-6262 | [email protected]