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School of xxx Marketing Committee Terms of Reference
Purpose and Reporting
The Committee:
 monitors and reports on the performance of the School on matters relating to the promotion of
the School marketing strategies to meet enrolment targets for School programs according to the
annual School Plan and Profile
 liaises with relevant areas of the University to ensure that all members of the School community
are kept up to date with relevant policy developments.
Terms of Reference
The School Marketing Committee reports to, and is an advisory committee to, the Dean/Head of
School.
The Committee will:
 make recommendations to and assist the Dean/Head of School and Executive Group in relation
to marketing
 in consultation with the College Office, develop and implement a School Marketing Plan each
year and:
o monitor the budget for marketing costs allocated by School Executive
o liaise with the College Office on University publications, events and advertising
o oversee and recommend advertising of School programs.
 provide a forum for consideration of marketing initiatives to promote the School, School programs
and other professional activities
 advise and make recommendations to the School Executive on matters relating to academic and
community partnerships of the School. As part of the academic quality assurance function, review
on a regular basis, established performance indicators related to community and partnership
activities;
Membership
Membership of the Committee is confirmed and amended by the Dean/Head of School and should
include:
 Head/Dean of School, Chair
 Discipline Head/ or nominee – Discipline 1
 Discipline Head/ or nominee – Discipline 2
 Discipline Head or nominee – Discipline 3
 Discipline Head or nominee – Discipline 4
 School Manager
 College Office Marketing Officer.
The Committee can co-opt additional members to assist with deliberations in specific matters.
Operation
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The Committee meets monthly between February and December inclusive. Meetings can be held
at other times if required.
Five workings days notice in writing should be given of a meeting, including the time, place,
agenda and papers for the meeting.
Absent members can be represented by a proxy.
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College of Design and Social Context - Document1 (version #)
The quorum for a meeting is half the membership of the Committee plus one. In the absence of
both the Chair and Deputy Chair a member elected by the members present should Chair the
meeting.
The Committee can authorise a meeting of an Executive of the Committee. The Executive
includes the Chair or Deputy Chair, plus two members (approved by the Committee). Outcomes
of Executive meetings should be included in the agenda of the next meeting of the Committee for
ratification.
The Committee will elect a Deputy Chair annually. In the absence of both the Chair and Deputy
Chair a member elected by the members present should Chair the meeting.
Review and Improvement
The Committee reports annually through its Chair to the Dean/Head of School and School Executive
Group against its rationale, operations and continuous quality improvement processes.
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