Download DEAN’S RESPONSE Planning and Review Committee

DEAN’S RESPONSE
Planning and Review Committee
Program: BS Real Estate Property Management
College: College of Management (COM)
Year: 2014/15
Recommendations for the Program Director:
Issue/Concern: Enrollment. How can enrollment be increased? What courses would most likely need
additional sections and when? What additional marketing will help improve enrollment?
Response from Program Director:
The program is near capacity given the current resources. Most classes are filled at or near capacity. Given
the recent increases in enrollment the program will continue to increase at a slow pace if additional sections
of key courses are available. For more sustained growth an investment in marketing would be appropriate.
At a minimum one additional section of PM-100 (Introduction to Property Management) offered in spring,
and a section of the capstone course (PM-470), offered in spring This will permit more students to enter the
program immediately after the fall career conference and will allow them to complete graduation in spring.
Additional marketing efforts will be in conjunction with the overall marketing initiatives of the School of
Hospitality Leadership and will continue to expand as private sources of funding become available.
Recommendations for the Department Chair:
Issue/Concern: Enrollment increase and capacity. If enrollment increases, how will subsequent increases in
course sections and faculty/academic staff be accommodated? What is the potential for an increase in budget
for marketing?
Response from Department Chair:
The Chair for the School of Hospitality Leadership will work closely with the Program
Director to ensure the recommendation of the Planning and Review Committee are met. The
school will support the progress and growth of this program. The Chair and Program Director will
work with the Director for the School to investigate potential outside funding sources to help with
marketing. The three program directors within the School of Hospitality Leadership will work with
the Chair to collaborate marketing efforts for all programs to a wider market.
Recommendations for the Dean:
Issue/Concern: Enrollment increase and capacity. How can the program be better supported to increase
capacity for more course sections and faculty/academic staff to provide additional instruction for the course
sections. How can an increase in the marketing budget be accommodated?
Response from Dean:
As additional course sections are identified, adjunct academic staff may be hired to provide additional
instruction. There is also a possibility of overloads for existing staff, to a certain limit. Overloads may be
needed while the growth is occurring and until the capacity reaches the point for adding additional sections.
Combining COM program marketing dollars for a collaborated effort will help enable an increase in
marketing for this program, until such time that marketing funding can be increased.