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• Disclosure of Financial Interests Williams Group Executive V.P. of Corporate Strategy • DIAMONDS IN DETAILS Gilan Cockrell, OD, FAAO 620-340-2255 • DIAMONDS IN DETAILS STAFF How many is too many? The contrarion view: We aspired to be a little overstaffed comparetively. $110,000.00 vs $136,000.00/staff. Production at less than $80.00/staff hour. • Details Make sure that the actions you take support what you believe • Details Be mindful of the distance from the entrance of your office to reception desk. • Details Data collection efficiency. • Details Exam room efficiency • Details Why? Who cares? • Pictures of exam rooms. • Details What happens during the examination? • Details What happens following the examination? • Details How you dress What difference does it make? • Details The music! • EXPLOSIVE GROWTH How does it happen? Is it by chance? By design? What drives it? • #1 Reactivation of previous patients by using the telephone. Why the telephone? • #2 Telephone recall Why the telephone? • #3 Data Mining • #4 Leveraging your CE • #5 Leveraging your Periodicals • Leveraging AOA First Look Optometry Times Review of Optometry Ophthalmology Times Others •# 6 PRE-APPOINTING • PREAPPOINTING Is there only one way? Interval’s. Ghost’s in the schedule. •# 7 MOVING •# 8 SCHEDULE MANAGEMENT •# 9 NEW PATIENT ACCEPTANCE APPROACH • # 10 Television What does a distraction cost? proactive approach to creating the best patient experience possible. for being here and your