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• Disclosure of
Financial Interests
Williams Group
Executive V.P. of Corporate
Strategy
• DIAMONDS IN
DETAILS
Gilan Cockrell, OD, FAAO
620-340-2255
• DIAMONDS IN DETAILS
STAFF
How many is too many?
The contrarion view: We aspired to
be a little overstaffed comparetively.
$110,000.00 vs $136,000.00/staff.
Production at less than $80.00/staff
hour.
• Details
Make sure that the actions you take
support what you believe
• Details
Be mindful of the
distance from the
entrance of your office to
reception desk.
• Details
Data collection
efficiency.
• Details
Exam room efficiency
• Details
Why?
Who cares?
• Pictures of exam rooms.
• Details
What happens during the
examination?
• Details
What happens following the
examination?
• Details
How you dress
What difference does it
make?
• Details
The music!
• EXPLOSIVE
GROWTH
How does it happen?
Is it by chance?
By design?
What drives it?
• #1
Reactivation of previous
patients by using the
telephone.
Why the telephone?
• #2
Telephone recall
Why the telephone?
• #3
Data Mining
• #4
Leveraging your CE
• #5
Leveraging your
Periodicals
• Leveraging
AOA First Look
Optometry Times
Review of Optometry
Ophthalmology Times
Others
•# 6
PRE-APPOINTING
• PREAPPOINTING
Is there only one way?
Interval’s.
Ghost’s in the schedule.
•# 7
MOVING
•# 8
SCHEDULE
MANAGEMENT
•# 9
NEW PATIENT
ACCEPTANCE
APPROACH
• # 10
Television
What does a distraction
cost?
proactive approach to creating
the
best patient experience possible.
for being here and your