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Mind's Eye Society
Job Description Form
National Marketing Manager
Reports
Title to Mind's Eye Society Board of Directors
GENERAL DESCRIPTION
Average commitment of 10 hours per week
Approximate compensation 40 National per month
Developing and maintaining marketing strategies to meet agreed objectives. Collect and review market research, including
competitor data and adjusting strategies as needed. Oversees all advertising and promotional opportunities.
CORE RESPONSIBILITIES
Meeting attendance <15%>
 Attend all-staff meetings of the Board of Directors as required, which are currently held once per month
(generally via Skype)
 Provide a monthly summary report of activities to the Board of Directors
Taking direction of the Mind’s Eye Society marketing strategy <40%>
 Responsible for the marketing of company products and services to the right market whether B2B or
B2C.
 Develop an annual marketing plan, should detail the year’s activity to meet agreed company objectives.
 Works to achieve frequent, timely and positive media coverage across all available media.
 Provide guidance and implementation strategy on entire product line life cycle from planning to tactical
activities.
 Conducts market research in order to identify market requirements for current and future products.
Establishing Interoffice Synergies <20%>
 With the Finance Director, evaluates the financial aspects of product development, such as budgets and
expenditures.
 Partners with NCA to help negotiate contracts with vendors and distributors to manage product
distribution, establishing distribution networks and developing distribution strategies.
 Oversees duties previous owned by the TSM, namely to support local MES members who wish to have a
MES presence at a non-MES convention in their area by providing advice and materials.
 With the Legal Director, confers to resolve problems, such as copyright infringement with outside
producers and distributors.
Interface with National and Regional Marketing Staffs to implement national objectives <25%>
 Work with the NC office to advise on specific regional marketing direction
 Work with the NCA to provide them with the Marketing related tools that can be provided
 Work with the Regional Coordinators on implementation of national strategy
Mind's Eye Society
Job Description Form
WORK EXPERIENCE REQUIREMENTS
 Demonstration of ability to create agenda and meeting minute type documents
 Strong understanding of customer and market dynamics

Knowledge of social media and communication: includes alternative ways to inform and entertain via
written, oral, and visual media.
 Demonstrated ability to maintain confidentiality
 Demonstrated ability to follow through with tasks on rigid timelines
HIRING PROCEDURE
 Selected from a group of applicants by the MES Board of Directors by consensus
 Reports to and is removable by a consensus of the MES Board of Directors
 Indefinite term unless removed by the MES Board of Directors
COMMUNICATION REQUIREMENTS
 Ability to return correspondence in general within 24 hours
 Ability to communicate via phone or email with Directors and National officers
 Must have working knowledge of Word, Excel and Google Docs
 Will sign a confidentiality statement
 Must have access to Skype capability
Email contact address:
Start Date:
Phone contact number:
EMPLOYEE STATEMENT
I acknowledge receipt and review of my assigned job duties. I understand that I may be responsible for other duties as
assigned by my supervisor that are not listed here.
National Marketing Manager Signature: __________________________
R* / N* Integration,
25%
Interoffice
Synergies, 20%
Date: _______________
Meeting
Attendance, 15%
Developing MES
Marketing
Strategy, 40%