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Contacts:
Rudy Bozas
President
Pólvora Advertising
305.477.7991
[email protected]
David Smetter
VP of Corporate Marketing & Communications
Wells Enterprises, Inc.
712.546.4000
FOR IMMEDIATE RELEASE:
Blue Bunny® Selects Pólvora
For Hispanic Marketing, Advertising and Online
Miami, FL: Wednesday, Aug. 24, 2011 – Wells Enterprises, Inc. has selected Pólvora Advertising to assist in
expanding its signature brand, Blue Bunny® Ice Cream, to the US Hispanic market.
Cristina Bozas, chief creative director at Pólvora credits the team’s insights of the Latina shopper and a keen
understanding of how to introduce American brands to a Latino audience, without distorting the essence of
the brand. “Brands don’t have to be Latino to be relevant to the Hispanic market. They just have to
approach them intelligently and with respect,” she said.
Wells, who will celebrate its centennial anniversary in 2013, is committed to expanding its marketing to
the US Hispanic consumer. Kent McCuddin, director of marketing communications at Wells said that
“Pólvora proved to be the right partner based on their expertise in positioning strong brands for the
Hispanic market”.
About Pólvora Advertising
Pólvora is a full-service multicultural and digital agency with offices in Miami and Boston. As winner of a
2010 ASTER Award for Excellence in Medical Marketing, having its creative director named 2009 Top Digital
Media Professional of the Year and earning an Emma Award in 2008 for Excellence in Multicultural
Marketing, Pólvora excels in every area of its expertise. Among the numerous regional and national clients
serviced by this innovative agency are: Showtime Networks, Lifestyle Lift, BlueMagic, Short Chef, Saludeza,
PlyGem, among others.
About Wells Enterprises, Inc. and Blue Bunny
Blue Bunny, founded in 1913, is a brand of Wells Enterprises, Inc.—the largest family-owned and
managed ice cream manufacturer in the United States. Today, more than 500 Blue Bunny-branded
products, including ice cream and frozen novelties, can be found across the US. Wells Enterprises,
Inc. is headquartered in Le Mars, Iowa, the Ice Cream Capital of the World®.
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