Download External Practical Marks: 50

Date: 08/07/15
External Marks: 50
Internal Marks: 50
Total Credits: 4.5
LECTURE PLAN
OF
Financial Management
Paper Code: BCH-208 B.Com.6th Semester
Course Objectives: To develop an understanding of the concepts in Financial
Management like cost of capital, leverage analysis, capital structure, dividend policy
etc. and their practical applicability so that the students get equipped with some
financial management skills.
Sr.
No.
1.
Lecture
No.
1-7
2.
8-11
3.
4.
12
13-19
5.
20- 24
6.
25-29
7.
8.
9.
30-33
34-38
39-41
10.
42- 45
11.
46-52
12.
13.
53- 54
55-60
Topic
Total
lectures
Evolution of Finance, Meaning of Financial Management, 7
Objectives (Profit Max and Wealth max), Functions of
Financial Management, Organization of the Finance
Function.
Financial Planning, Over capitalization and under 4
capitalization
Class test related to subject matter taught so far
10 marks 1
Cost of capital: Meaning; significance and Measurement: cost 7
of equity, Debt, preference shares, retained earnings and the
weighted average Cost of Capital.
Leverage analysis: Operating, financial and composite 5
leverage; EBIT-EPS Analysis and point of Indifference.
Discussions and presentations related to subject matter taught 5
so far
5 marks
Capital Structure: Meaning, importance, determinants
4
Theories of capital structures.
5
Case Studies (Assignment) related to the course already 3
allotted
8 marks
Dividend policy: meaning; types, determinants and 4
importance.
Dividend model: Walter Model; Gorden model and MM 7
hypotheses
Class tests related to subject matter taught so far 10 marks *2 2
Revisions on the basis of feedback and class performances
6
Internal Assessment Bifurcation:
Assessment Basis
Sessional Test
Assignments.
Seminar/Presentations/Group Discussions
Attendance
•
Less than 75%
0 marks
•
75% and above and less than 80%
1 mark
•
80% and above
2 marks
Case Studies/Minor Projects/Industry Interface
Grand Total
Suggested Readings:
1. M.Y. Khan and P.K. Jain 'Financial Management'
Marks
30
05
05
02
08
50
2. I.M. Pandey 'Financial Management Theory and Practice'
3. Parsana Chandra 'Financial Management Theory and Practice'.
4. Shashi K Gupta ‘Financial Management Theory and Practice’.
Dr. Ishani
Course In-Charge
Date: 08/07/15
External Marks:50
Internal Marks: 50
Total Credits: 4.5
LECTURE PLAN
OF
Marketing Management
Paper Code: BCH-209 B.Com. 3rd Semester
Course Objectives: To develop the knowhow of students about Marketing and its
concepts which enhance their understanding of effective marketing practices for
successful business.
Sr.
No.
1.
Lecture
No.
1-6
2.
7-12
3.
4.
13
14-18
5.
19-27
6.
28
7.
29-32
8.
33-37
9.
38- 42
10.
11.
43- 45
46-51
12.
13.
14.
52-53
54-55
56-60
Topic
Total
lectures
Introduction to Marketing: meaning, nature, scope, 6
importance; Marketing concepts: - traditional and modern.
Consumer Behavior: nature, scope and significance of 6
consumer behavior
Class test related to subject matter taught so far
10 marks 1
Market Segmentation & Product: Market Segmentation:
5
concept, importance, basis for market segmentation
Product: concept, planning and development; Branding, 9
trade-mark and product life cycle.
Discussions and presentations related to subject matter taught 1
so far
5 marks
Pricing: meaning, importance, factors affecting product 4
pricing
Distribution channel: concept, role, types and factors
5
affecting choice of a distribution channel
Case Studies (Assignment) related to the course (already 5
allotted)
8 marks
Sales promotion- meaning & methods.
3
Advertising: concept, importance, salient features of an 6
effective advertising
Personal selling.
2
Class tests related to subject matter taught so far 10 marks *2 2
Revisions on the basis of feedback and class performances
5
Internal Assessment Bifurcation:
Assessment Basis
Sessional Test
Assignments.
Seminar/Presentations/Group Discussions
Attendance
•
Less than 75%
•
75% and above and less than 80%
•
80% and above
Case Studies/Minor Projects/Industry Interface
Grand Total
Marks
30
05
05
02
0 mark
1 mark
2 marks
Suggested Readings:
1. Kotler Philip Marketing Management Prentice Hall of India
08
50
2. Kotler and Keller Marketing Management- A South Asian Perspective Prentice Hall
of India
3. Sontakki C.N. Marketing Management Kalyani Publishers
4. Ramaswamy and Namakumary Marketing Management Global Perspective, Indian
Context Tata Mc Graw Hill Publishing Ltd.
Dr. Ishani
Course In-Charge
Date: 08/07/15
External Marks: 50
Internal Marks: 50
Total Credits: 4.5
LECTURE PLAN
OF
Strategic Management
Paper Code: MCM-2201 M.Com. 3rd Semester
Course Objectives: To develop strategic instinct among students to
managerial skills
Sr. Lecture Topic
No. No.
1.
1-7
Concept and Role of Corporate Strategy. Levels of Strategy.
Basic Model of Strategic Management. Analysis of Stakeholder
Expectations – Corporate Mission, Vision, Objectives and Goals
Approaches to Strategic Decision Making.
2.
8-11
Strategic Role of Board of Directors and Top Management.
Strategic implications of social and ethical issues
3.
12- 16
Strategic Analysis: Analysis of Broad Environment Environmental Profile; Constructing Scenarios. Analysis of
Operating Environment - Michael Porters Model of Industry
Analysis.
4.
17
Class test related to subject matter taught so far
10 marks
5.
18- 22
Analysis of Strategic Advantage – Resource Audit; Value Chain
Analysis; Core Compe tences; SWOT Analysis.
6.
23- 30
Strategic Choice: Generating Strategic Alternatives. Strategic
options at Corporate Level – Stability, Growth and Defensive
Strategies. Exter nal Growth Strategies – Merger, Acquisition,
Joint Venture and Strategic Alliance.
7.
31- 35
Evaluation of Strategic Alternatives – Product Portfolio Models.
Selection of a suitable Corporate Strategy – Concept of Strategic
Fit. Strategic options at SBU Level - Michael Porters’
Competitive Strategies; Operationalising Competitive Strategies.
8.
36- 39
Discussions and presentations related to subject matter taught so
far
5 marks
9.
40- 42
Strategic Implementation: Strategic implementation issues.
Planning and allocating resources.
10. 43- 50
Organization Structure and Design. Functional Strategies –
Production, Human Resource, Finance, Marketing and R. & D.
Managing Strategic Change..
11. 51-53
Case Studies (Assignment) related to the course already allotted
8 marks
12. 54-58
Strategic Control. Strategic Review: Evaluating Strategic
Performance – Criteria and Problems. Concept of Corporate
Restructuring
13. 59-60
Class tests related to subject matter taught so far 10 marks *2
Internal Assessment Bifurcation:
Assessment Basis
Sessional Test
Assignments.
Seminar/Presentations/Group Discussions
Attendance
augment
Total
lectures
8
4
5
1
5
8
6
4
3
8
3
5
2
Marks
30
05
05
02
•
Less than 75%
0 marks
•
75% and above and less than 80%
1 mark
•
80% and above
2 marks
Case Studies/Minor Projects/Industry Interface
08
Grand Total
50
Suggested Readings:
1. Azhar Kazmi. Strategic Management. Tata Mc Graw Hill.
2. Wheelen and Hunger. Concepts in Strategic Management and Business Policy.
PearsonEducation.
3. C.N.Sontakki . Strategic Management. Kalyani Publishers
Dr. Ishani
Course In-Charge
Date : 08/07/15
External Marks:
80
Internal Marks : 20
Total Credits : 5.0
LECTURE PLAN
OF
Statistical Analysis for Business
Paper Code: MCM-2109 1st Semester
Course Objectives: This course provides an introduction to theoretical and applied
Statistics for business and economics. The main objective is to stress the importance
of applying statistical analysis to the solution of common business problems. Every
opportunity is utilized to demonstrate the manner in which Statistics can effectively
facilitate the many decisions that business managers face on an almost daily basis
Sr. Lecture
Topic
Total
No. No.
lectures
Probability and Probability Distributions: Probability
1.
1-9
9
Theory; Concept of probability; Different approaches to
probability; conditional probability; application of
Addition and Multiplication Laws; Baye’s Theorem and
Inverse probability and Mathematical expectation.
Probability Distribution; Binomial Distribution, Poisson 12
2.
10- 21
Distribution and Normal Distribution; and their
applications to business
Class test related to subject matter taught so far 10 marks
3.
22
1
Sampling Theory : Concepts of sampling, Hypotheses
4.
23-26
4
testing, level of significance, type I and type II errors,
one- tailed and Two –tailed test, power of test, critical
value, Parametric and Non- Parametric test, Sampling
techniques, Large number Theoram, Central limit
Theory.
5.
27-35
Test of Hypotheses: Large sample tests.
9
Association of Attributes: Criterion of Independence, 8
6.
36-43
Consistency of data (two and three attributes).
Quiz
5 marks
7.
44
1
Χ2–Test: Conditions for apply Χ2 – Test, Yate’s 8
8.
45-52
correction, Uses of Χ2 Test, Additive Property of Χ2,
Misuse of Chi-Square Test and its limitations
Correlation and Regression Analysis: Bivariate: Meaning, 8
9.
53-60
Types, Karl Pearson’s method and Spearman’s method of
calculation.
Partial and Multiple Correlation and Regression (Up to
three variables)
Internal Assessment Bifurcation :
Assessment Basis
Sessional Test
Assignments/Presentations/Seminars/ Group Discussions/Quiz. etc.
Attendance
•
Less than 75%
0 marks
•
75% and above and less than 80%
2 marks
•
80% and above and less than 85%
3 marks
•
85% and above
5 marks
Marks
10
05
05
Grand Total
20
Suggested Readings:
1. Levin, Richard I and David S Rubin: Statistics for Management, Prentice Hallof
India, Delhi.
2. Gupta S.P. Statistical Methods. Sultan Chand & Sons.
3. Tulsian P.C. Business Statistics. S. Chand & Company Pvt. Ltd.
4. Hien, L.W: Quantitative approach to Managerial decisions, Prentice Hall, New
Jesery. India, Delhi.
Dr. Ishani
Course In-Charge