Download Role Profile - Head UK Exams Business

Role Profile
Job Description
Job Title
Head UK Examinations Business Development India
Directorate or Region
South Asia
Department/Country
India
Location of post
New Delhi
Pay Band
F
Reports to
Assistant Director
Exams Marketing
India
Duration of job
3 Years Fixed Term Contract
Purpose of job:
This role will provide national leadership to the UK Examinations marketing team in India thereby meeting
business development objectives and targets and ensuring the British Council meets its overall strategic
objectives in India.
Context and environment: (e.g. dept. description, region description, organogram)
Examinations India: India is a priority country for the British Council and its Examinations Services
operation is among the largest in the world with significant targets for growth in volume and income for
the years up to 2015.
In India, quality education, high proficiency in English and international qualifications are seen to be
essential for socio-economic development. Examination Services creates opportunities for individuals
desirous of obtaining internationally recognised qualifications without travelling abroad – and in
preparation for doing so. In a country with a population of over 1.2 billion and an estimated aspirant (T3)
profile of 7 million (and rapidly growing), there is still a vast untapped potential that offers a positive future
to Examinations Services in India.
Our vision for 2015 is that British Council Examinations Service India will create global opportunities with
trusted UK qualifications, enabling millions in India to meet their needs and aspirations for assessment.
We will achieve this by growing through standardisation, effective use of technology and partnerships.
This is an all India role, operating in a matrix context but reporting directly to Assistant Director Exams
Marketing India. It will also have a role in supporting development of business opportunities in Nepal and
Bhutan and any other territories within South Asia as required by the region. The postholder will identify
and implement strategies for business development, particularly of our English Assessment solutions,
including Aptis and other English for Speakers of Other Language (ESOL) exams as well as our wider
portfolio of UK Examinations.
South Asia Region: The SA region consists of 7 countries, India, Sri Lanka, Bangladesh, Nepal,
Pakistan, Afghanistan and Iran, at least 4 of which are major examinations markets for the British
Council. Challenging operating environments are a feature of the region so a strong technological
platform is one of the ways that business can be effectively managed.
Accountabilities, responsibilities and main duties:
(including people management and finance)
Examinations:
Strategic Planning: Develop and deliver marketing plan and strategy for Aptis, ESOL and other UK
examinations in India and ensure income and impact targets are achieved; evaluate and review thereafter
in consultation with Assistant Director Exams Marketing India to ensure that it delivers maximum impact
and return for the British Council.
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Analyse the UK examinations market segments and explore opportunities for new markets.
Planning marketing activity: Lead the Aptis, ESOL and other UK examinations marketing team
functionally to develop and implement annual marketing plans that link to longer term strategic plans;
Innovative links are developed between English assessments work and English Partnerships, Corporate
Training and teaching Centres particularly in the area of collaborative development of marketing
intelligence and strategy.
Develop and implement Aptis, ESOL and other UK examinations Communications Plans to ensure
consistent and effective messaging and branding including social media engagement
Marketing tools and techniques are used to ensure agreed marketing outputs are achieved.
Networks & Relationship building: To lead on identification of key strategic relationships and business
development opportunities and the management of these relationships where appropriate. This will
include multi-national corporations, associations, NGOs and government departments.
Leading and developing team: To provide leadership, advice and support to the Aptis, ESOL and other
UK examinations marketing team throughout India.
Financial control: Ensure optimal planning and utilisation of national Aptis, ESOL and other UK
examinations marketing budget and ensure the successfully delivery of various marketing initiatives
within budget
Key relationships: (include internal and external)
Internal
India Exams Senior Leadership Team – Head Exams in each office, Director Exams, Assistant Director
Exams Operations, Assistant Director Exams Marketing India, Head Examiner Management & ELT
Support, Head IELTS Marketing, Head Exams Compliance
Senior Exams Applications Manager, Senior Exams Partnerships Manager, Senior Exams Finance
Manager and Senior Exams Operations Managers
Marketing, Communications and Digital teams; Sector heads of Strategic Business Units in India
Assistant Director Skills
India Exams Marketing team
Global Aptis team
Regional Director Exams South Asia
External
Aptis clients & ESOL Partners across the country
Senior government officials in the department of education
Senior HR and Training professionals in the industry
Heads of NGOs & industry associations
Heads of educational institutions
Broadcast Media in India – TV, Radio, Mobile, Edusat etc operators
International representatives of UK Exams Boards and Professional Awarding Bodies, including
Cambridge Assessment, ACCA, CIMA and many others.
Other important features or requirements of the job
(e.g. travel, unsocial/evening hours, restrictions on employment etc)
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This post will require travel in India and occasional working at unsocial hours and on weekends. Post
holder will be required to work on a Monday to Friday or Tuesday to Saturday week.
Please specify any
Post holder will need valid work permit to work in India.
passport/visa and/or nationality
requirement.
Please indicate if any security
Reference Checks as per British Council India HR policy
or legal checks are required
for this role.
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Person Specification
Essential
Behaviours
Working together (More
demanding)
Being Accountable (More
demanding)
Making it happen (More
demanding)
Desirable
Assessment stage
Connecting with
Others (More
demanding)
Interview
Creating Shared
Purpose (More
demanding)
Shaping the future (More
demanding)
Skills and
Knowledge
Marketing and Customer Service
(Level 3)
Finance (Level 2)
Short listing
& Interview
Business Management and
Development (Level 2)
Communications Skills (Level 3)
Test: IELTS 7.5 /
CEFR level C1 (Aptis)
Experience
Minimum five year’s experience in
marketing including development
and delivery of strategy
Short listing
& Interview
Qualifications
Post-graduate in marketing
management
Short listing
Submitted by
Date
12 December 2013
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