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Greek Myths in Advertising – Group Project References to Greek myths are prevalent in our society and around the world. One place that they are often referenced is advertising. Companies use the public’s knowledge of Greek mythology and the associations they have with it to sell their products. Today, you will be looking at the advertising on the internet and exploring the references they contain to Greek mythology. You will also be creating your own ad for a product you create relating to a Greek god or goddess. Part One: EXPLORING ADVERTISING Our culture is filled with references to Greek mythology. Companies use our associations with certain gods and goddess to help sell their products. For example, let’s go to www.nike.com. Nike is the goddess of victory. She is often pictured as winged and carrying a wreath or palm of victory. (Her Roman name is Victoria.) The company Nike is suggesting that people who buy their shoes will fly faster around the track and be winners. Go to each of the following websites and look for the connection between the product being advertised and its reference to Greek mythology. For each of the following products, answer these questions in complete sentences. Create a Google Slides presentation with a separate slide for each of the websites. Answer the following for each: A. What is the product being sold, the service being offered, or the idea being represented? B. Who or what reference is used? Briefly describe the god, goddess, character or event. (If you are having difficulty, refer to Table One to determine the mythological reference.) C. What connotation (the emotional associations of words) do they want the consumer to associate with their product? Explain why the advertiser has chosen to use that particular reference to mythology to sell their product, services, or idea. NOTE: You will need to divide this work between you. Each group member should be responsible for at least two websites, and his or her name should appear on those slides. WEBSITES 1. http://www.nike.com/index.jhtml 5. http://www.tridentdive.com/ 2. http://www.ftdfloristsonline.com/ 6. http://www.atlasworldgroup.com/ 3.http://automobiles.honda.com/models/model_over view.asp?ModelName=Odyssey 7. http://www.athenian.org/ 8. http://www.nbc.com/ 4. http://midas.com/Home/tabid/36/Default.aspx Lesson plan adapted from Mr. J. Kwiatkowski Greek Myths in Advertising – Group Project Part Two: CREATING AN ADVERTISEMENT 1. Design your own advertisement for a make-believe product based on one of the Greek gods or goddesses in Table Two. 2. Your company's product must have some reference or association to the mythological figure you have selected. 3. Your advertisement should contain the following: a visual image, the product’s name, and a slogan. Additional creative content is encouraged. 4. You will also need to write a paragraph explanation. Your explanation should include background on the god or goddess, why he or she was important to Greek culture, and how your image and slogan relate to your particular god or goddess. It should also discuss what particular connotation you want consumers to associate with your product. NOTE: You will need to divide this work between you. Please put a list on the presentation to show me which partners did which parts of this advertisement. EXAMPLE: DEMETER is the goddess of grains, crops and agriculture. Without her aid, farmers were unable to produce healthy crops. Agriculture was extremely important to the Ancient Greeks, because it provided their primary source of food in most areas. I have chosen Demeter’s symbol, the sheaf of wheat, to promote my natural food company where all products are organically grown. I am trying to use Demeter's association with the earth to advertise the natural goodness of the foods I sell. Product Design: Jasmine Garcia Slogan: Joey Hornet Background on Demeter: Jenny Kozowski Relation to our product: Joey Hornet Lesson plan adapted from Mr. J. Kwiatkowski Greek Myths in Advertising – Group Project Part Three: RUBRIC _____ / 25 At least one image per slide, thoughtful answers, and complete sentences used to complete Part One _____ / 25 Created ad with a visual image, a product’s name, and a slogan (all of which make reference to your specific god or goddess) _____ / 25 A well-thought-out paragraph explains how the image, product’s name, and slogan relate to the god or goddess, why that god or goddess was important to Ancient Greek culture, and what connotations that you want consumers to associate with your product Total: _____/ 75 Lesson plan adapted from Mr. J. Kwiatkowski TABLE ONE Greek Myths in Advertising – Group Project Mythological Figure or Concept Story or Role in Greek or Roman Mythology ZEUS (JUPITER) ZEUS was the most powerful ruler of all the gods and lived on top of Mount Olympus. He is often associated with the lightening bolts that he hurled through the sky when he lost his temper. The eagle, a symbol of power, has often been used to represent Zeus. HERA (JUNO) HERA was Zeus' jealous and proud wife. A symbol often associated with her is the proud peacock with many colors. POSEIDON (NEPTUNE) POSEIDON, brother to Zeus, was another strong and powerful god who ruled the seas. His moods changed as often as the ocean tides. A symbol often associated with Poseidon is a three pronged fork called a trident. ARES (MARS) ARES , son of Zeus and Hera, was the god of war and an instigator of fights. He personified the bloody and brutal battle. He was very unpopular among the Greeks. APHRODITE APHRODITE, the beautiful goddess of love, was born from the sea. (VENUS) ATHENA ATHENA , the goddess of wisdom, was believed to have been born from Zeus's forehead. She was also (MINERVA) the defender of the just cause. ARTEMIS ARTEMIS was one of the principal goddesses of Greek mythology. She was the twin sister of the god, Apollo, and she was the goddess of the moon. She was the chief hunter to the gods . Artemis was also a lifelong virgin and the protector of young women. SIRENS, in Greek mythology, were sea nymphs with the bodies of birds and the heads of women. They THE SIRENS had voices of such sweetness, mariners who heard their songs were lured to their deaths when they jumped from cliffs onto the rocks where the nymphs sang. HERMES HERMES, messenger of the gods, was the son of Zeus. As the special servant and courier of Zeus, Hermes had winged sandals and a winged hat and bore a golden Caduceus, or magic wand. He was also the god of commerce, and the protector of traders and herds. CUPID CUPID, son of Aphrodite, was depicted as a winged youth. Sometimes he carried a flower, but more commonly the bow and arrows, with which he shot darts of desire into the bosoms of gods and men. ATLAS ATLAS fought in the war against the Olympic gods. As punishment, he was condemned to bear forever on his back the earth and the heavens, and on his shoulders, the great pillar that separates them. KING MIDAS was a king in Greek mythology that was granted one wish. He wished that everything he touched turned to gold. At first, he was overjoyed at the thought of being the richest man in the KING MIDAS universe. However, he soon realized that his wish had negative consequences, for his food and water turned to gold. In some versions of this story his daughter dies when he touches her, and she is transformed into a gold statute The famous Greek hero, Odysseus, spent ten years after the Trojan War attempting to make his way THE ODYSSEY back home. His journey was an exciting adventure filled with trials and tests. The name of the book that tells his story is called The Odyssey. Lesson plan adapted from Mr. J. Kwiatkowski Greek Myths in Advertising – Group Project TABLE TWO_ APOLLO HEPHAESTUS IRIS AEOLUS HESTIA APOLLO, son of Zeus, was the god of the sun. He was also the god of poetry, music and song. Apollo was a gifted musician, who delighted the gods with his performance on the lyre. Apollo was the special protector of young men. HEPHAESTUS, in Greek mythology, was the god of fire and metalwork. As the artisan of the gods, Hephaestus made their armor, weapons, and jewelry. IRIS, in Greek mythology, is the goddess of the rainbow. Iris left Olympus only to convey the divine commands to humankind, by whom she was regarded as an adviser and guide. Traveling with the speed of the wind, she could go from one end of the earth to the other, and to the bottom of the sea or to the depths of the underworld. She was represented as a beautiful maiden, with wings and robes of bright colors and a halo of light on her head, trailing across the sky with a rainbow in her wake. AEOLUS, in Greek mythology, was the keeper of the winds. The god Zeus had given him the power to still and arouse the winds. When the Greek hero, Odysseus, visited Aeolus, he was welcomed as an honored guest. As a parting gift, Aeolus gave him a favoring wind and a leather bag filled with all the winds. HESTIA, goddess of the hearth, was the eldest daughter of the Titans. Hestia was the peacemaker in the sometimes tumultuous world of the gods. She was believed to preside at all sacrificial altar fires. Prayers were offered to her before and after meals, and most cities had a common hearth where her sacred fire burned. Lesson plan adapted from Mr. J. Kwiatkowski