Download Fundamentals of communication

Ep ipsa scientia potestas est:
Fundamentals of Communication
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MBUS: Business Skills
Seminar 6: 08th October, 2016
Hasitha Pathirana-Senior Lecturer- English Language Teaching Unit
University of Kelaniya / Chair Board of Examiners IMSSS Pvt. Ltd.
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Agenda
1. Course Basics
2. Introductions
3. Fundamentals of Communication
4. Preparation for presentations
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Needs Evaluation
15 minute test.
Write a paragraph about what you hope to
achieve through this course.
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1. Course Basics
 Expectations:
1. Attendance 10% marks
2. Prepare for seminars
3. Participate in class activities
4. Work in teams
5. Be positive!
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2. Introductions
Activity 1:
Find your partner and introduce him/her. You have three minutes
to speak. Make your introduction interesting and memorable!
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Managerial Communication
References:
Munter, M. 2006. Guide to Managerial Communication: Effective
Business Writing and Speaking. New Jersey: Pearson Education.
Wong, I.H., Connor, M.D., & U.M. Murfett, 2006, Business
Communication, Asian Perspectives, Global Focus. Singapore:
Pearson.
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Examiner Language
In successful business communication the
ccommunicator strategy, audience strategy,
message strategy, and channel choice strategy
are important. Do you agree? Write your opinion
with example.
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What is communication?
“
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The word is of Latin origin, meaning
‘to make common.’
“Communication” originally meant
‘to make common our
understanding.’
”
Communication refers to the act
of sending and receiving
messages, by speaking or
writing.
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Business Communication
Business Communication is planning your
communication to get what you want.
Business Communication is the process of
working with others to achieve your goals.
Managing your communication is the art of
rhetoric or getting what you want.
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Basics of Communication
Communication involves the following:
 Audience
 Organization of Message
 Content of Message
 Language and Culture
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Purpose of Business Communication
The three basic purposes of all forms of business
communication are:
• To inform
• To request or persuade
• To build goodwill
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Effective Communication
What do you need to communicate effectively?
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Communication Strategy
a) Communicator strategy
b) Audience strategy
c) Message strategy
d) Channel choice strategy
e) Culture strategy
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a. Communicator Strategy
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Communicator Strategy cont.
You need a medical certificate from your doctor.
What do you do?
 A. Leave a phone message
 B. Send an e-mail
 C. Meet in person
 D. Send a letter
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Communicator Strategy cont.
Defining your objectives will get you results
efficiently and effectively.
OBJECTIVES:
1. Broad goals
2. Action objectives
3. Communication objectives
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Communicator Strategy cont
 Your credibility: your audience’s perception of you
 Factors affecting credibility:
1.Rank
2. Goodwill
3. Expertise
4. Image
5. Common ground (French, Raven and Kotter,
1985)
Credibility is crucial for achieving results.
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b. Audience Strategy
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Audience Strategy cont.
Audience strategy is based on the questions:
Who are they?
What do they know?
What do they feel?
How can you motivate them?
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Audience Strategy cont.
 Who are they?
Primary audience
Secondary audience
Gatekeeper
Opinion leader
Key decision maker
Without audience analysis your message will lose its
effectiveness.
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Sample from daily life
You’re unhappy with your assignment grade, so
you
A. Grumble to your friends
B. Talk to the lecturer
C. Complain to the Coordinator
D. Cut classes
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c. Message Strategy
Ideas are haphazard, messages are organized.
Messages are structured on the emphasis you
give them and the organization of items.
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Message Strategy cont.
Direct Approach / Bottomlining your message
Indirect Approach (saving your main idea until
the end of the message)
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Sample of a message
Hi Hp,
Can we mit you next wed for fyp at 11.30 pm instead?
Cheers,
xxx
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d. Channel Choice Strategy
 Writing
Traditional writing
Fax
 Speaking
Face to face
Telephone
E-mail
Interviews
Web page
Presentations
SMS messaging
Videoconferences
Audioconferences
Broadcasting/webcasting
Electronic meetings
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e. Culture Strategy
 This is the most difficult to define, and the most important in terms of results.
Factors to keep in mind:
 Formal/Informal
 Spoken/Written
 Attitude
 Gestures
 Attire
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Culture Strategy cont.
 Example from business life:
A.
B.
C.
D.
If you get a beautifully wrapped gift from your
counterpart in Japan, what do you do?
Keep it for later
Thank her/him
Open the gift
Hide it
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Await!
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Write the answer to the given
question
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Speak Effectively
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Scope
1.
Pronunciation Practice- tongue twister
2.
Presentation Skills
3.
Presentation topic- 10%
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1. Pronunciation practice
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consonants
 She sells seashells on the seashore!
 Betty bought a bit of butter, but the butter was too
bitter
So, Betty bought some better butter to make the bitter
butter better.
 Theophilus Thistle, is a thistle sifter,
He sifts a sieve of unsifted thistles from sifted thistles
And a sieve of sifted thistles from unsifted thistles
Because Theophilus Thistle is a thistle sifter.
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Vowels
An orange oval spooks
the odd operative
Red lorry, yellow lorry, blue lorry
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2. Presentation Skills
In a 21st century professional and social context, what are
the speeches you are likely to make?
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Defining a Presentation
A presentation is a multi-media mode of
communication. It involves sight and sound, speech
and text, writing and reading, emotion and
sensation, light and movement, things and people.
 Question:
What’s the difference between a speech and a
presentation?
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Being nervous
Many people - even the most accomplished public
speakers – feel everything from slight nervousness to
outright terror before they give a presentation.
In fact, one study revealed that an alarmingly high
number of people would rather have unnecessary
surgery than give a speech!
(Presentations that Persuade and Motivate, 2004, Harvard
Business School Press, Boston.)
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Being nervous
Many people - even the most accomplished public
speakers – feel everything from slight nervousness to
outright terror before they give a presentation.
In fact, one study revealed that an alarmingly high
number of people would rather have unnecessary
surgery than give a speech!
(Presentations that Persuade and Motivate, 2004, Harvard
Business School Press, Boston.)
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3. Presentation Topic
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Presentation on 4th week
10% marks
Persuasive individual presentation with the view
of communicating your vision on improving work
ethics of your audience.
You can select the situation and the audience
(please mention it in your speech) in which you
decide to present the speech.
Time: 3 minutes.