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BACHELOR INTERNATIONAL CURRICULUM 2013 - 2014
Table des matières
1- YEAR 1 Courses Description ................................................................................................................ 5
1.1 – Semester 1 .................................................................................................................................. 5
1.1.1 – Marketing Fundamentals .................................................................................................... 5
1.1.2 – Management of Organizations ............................................................................................ 5
1.1.3 – Business Law ........................................................................................................................ 5
1.1.4 – Fundamentals of Accounting ............................................................................................... 5
1.1.5 – Statistical Methods for Business.......................................................................................... 5
1.1.6 – Introduction to Geopolitics ................................................................................................. 5
1.1.7 – Principles of Economics ....................................................................................................... 5
1.2 – Semester 2 .................................................................................................................................. 6
1.2.1 – Sales Technics ...................................................................................................................... 6
1.2.2 – Consumer Behaviour ........................................................................................................... 6
1.2.3 – Organizational Behaviour .................................................................................................... 6
1.2.4 – Introduction to Logistics ...................................................................................................... 6
1.2.5 – Management of Information Systems ................................................................................. 6
1.2.6 – Financial Analysis ................................................................................................................. 6
1.2.7 - Introduction to Human & Sustainable Development & CSR. ............................................... 6
2- YEAR 2 Courses Description ................................................................................................................ 7
2.1 – Semester 3 .................................................................................................................................. 7
2.1.1 – Digital Marketing ................................................................................................................. 7
2.1.2 – International Marketing ...................................................................................................... 7
2.1.3 – Leadership and Management.............................................................................................. 7
2.1.4 – International Trade Techniques .......................................................................................... 7
2.1.5 – International Economy & Sustainable Development .......................................................... 7
2.1.6 Managerial Accounting........................................................................................................... 7
2.2 – Semester 4 .................................................................................................................................. 8
2.2.1 – Export Challenge.................................................................................................................. 8
2.2.2 – Marketing Research............................................................................................................. 8
2.2.3 – Cross-Cultural Management................................................................................................ 8
2.2.4 – International Management of Organizations ...................................................................... 8
2.2.5 – Corporate Finance in an International Context ................................................................... 8
2.2.6 – Quantitative Methods and Decision Making ....................................................................... 8
2.2.7 – World & European Institutions............................................................................................ 9
2.2.8 – Cultures & Religions............................................................................................................. 9
3- YEAR 4 Courses Description ................................................................................................................ 9
3.1 – Semester 7 .................................................................................................................................. 9
3.1.1 – Services Marketing .............................................................................................................. 9
3.1.2 – Team Management ............................................................................................................. 9
3.1.3 – Project Management ........................................................................................................... 9
3.1.4 – International Business in Europe ......................................................................................... 9
3.1.5 – International Financial Management .................................................................................. 9
3.1.6 – European Law ...................................................................................................................... 9
3.1.7 – The Nation-State: Threats & Survival ................................................................................ 10
3.2 – Semester 8 – Common Core ..................................................................................................... 10
3.2.1 Research Methodology ........................................................................................................ 10
3.2.1 – Strategic Analysis Methods and Tools ............................................................................... 10
3.2.2 – International Business Game............................................................................................. 10
3.3 – Semester 8 – Major Marketing ................................................................................................. 10
3.3.1 – International Business Negotiation ................................................................................... 10
3.3.2 – Brand Management ........................................................................................................... 10
3.3.3 – Key Account Management ................................................................................................ 11
3.3.4 – Merchandising ................................................................................................................... 11
3.4 – Semester 8 – Major Achats & Supply Chain / Supply Chain ..................................................... 11
3.4.1 – Enjeux et management des achats (french) ...................................................................... 11
3.4.2 – Achats et négociation internationale (french) .................................................................. 11
3.4.3 – Supply Chain et développement durable (french) ............................................................ 11
3.4.4 – International Supply Chain Management.......................................................................... 11
3.5 – Semester 8 – Major Finance & Contrôle de gestion / Finance & Cost Control ........................ 12
3.5.1 – Finance de marché (french)............................................................................................... 12
3.5.2 – Techniques d’audit (french)............................................................................................... 12
3.5.3 – Cost Management & Control............................................................................................. 12
3.5.4 – Risk Management .............................................................................................................. 12
3.6 – Semester 8 – Major International Management...................................................................... 12
3.6.1 – Global Manager ................................................................................................................. 12
3.6.2 – International Human Resources Management ................................................................. 12
3.6.3 – International Strategic Management ................................................................................ 12
3.6.4 – International Business Ethics ............................................................................................. 13
3.7 – Semester 8 – Major Tourism .................................................................................................... 13
3.7.1 – Global Issues in Tourism .................................................................................................... 13
3.7.2 – Tourism Services Design .................................................................................................... 13
3.7.3 – Hospitality Management – Option 1 ................................................................................. 13
3.7.4 – Events Management – Option 2 ........................................................................................ 13
3.7.5 – Destination Management – Option 3 ................................................................................ 13
3.7.6 – Revenue Management ...................................................................................................... 14
1- YEAR 1 Courses Description
1.1 – Semester 1
1.1.1 – Marketing Fundamentals
This is an elementary level marketing course that focuses specifically on the key terms, frameworks,
and approaches that constitute the contemporary marketing theory as well as its applications in
practical business circles. The purpose of the course is to provide the students with a keen
understanding of the marketing function in business firms and of the methods of using this
knowledge in developing and implementing successful marketing strategies. The course is designed
as a general introduction to the basic concepts of marketing.
1.1.2 – Management of Organizations
This course enables students to explore the foundations of the theory of organizations regarding
organizational dimension, the importance and the role of organizations in contemporary society, and
their influence on modern organizations.
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1.1.3 – Business Law
This course introduces students to key subjects and issues in business law of particular interest to the
international manager. It concentrates on corporate law, how business organizations are structured,
and the legal rules applicable to transborder flows of goods and services.
1.1.4 – Fundamentals of Accounting
The main objective of this course is to help students understand fundamental accounting concepts
and principles, as well as to develop the capability to perform the basic accounting functions: the
recognition, valuation, measurement and recording of the most common business transactions and
the preparation of accounting statements.
1.1.5 – Statistical Methods for Business
This course applies statistical methods in a business context in order to address business related
questions and help make evidence based decisions. In this course you will learn to apply commonly
used statistical methods in business contexts and how to interpret analyses performed by others.
1.1.6 – Introduction to Geopolitics
Students are introduced to the classical geopolitical theorists, the impact of technological change,
the quest for resources, security of lines of communication, and new 21st century issue areas.
Geopolitical constructs are examined across key regions of the world, and from different
perspectives. The Western tradition of geopolitics is presented alongside non-Western geopolitical
thinking from rising powers and their needs.
1.1.7 – Principles of Economics
This course covers fundamental tools and applications of concepts in microeconomics and
macroeconomics. The section of microeconomics focuses on markets as a mechanism for allocating
scarce resources. Using tools of welfare economics, it addresses market efficiency, outcomes from
market failures and firms with market influence. The section on macroeconomics provides a mix of
classical and Keynesian ideas, addressing the forces that shape the economy in both the short run
and the long run. Topics include the theory of economic growth, the role of financial markets, fiscal
and monetary policies and the international economy.
1.2 – Semester 2
1.2.1 – Sales Technics
The B2B and Merchandising seminar retains the framework for understanding, delivering, and
creating value. It gives the readers tools for comprehending the topic. It is devoted to each of the
business market processes, such as crafting marketing strategy, managing market offerings and
managing customers. The guiding principles lead to value as the cornerstone, focuses on Business
market processes, emphasizes in doing business across borders and accentuates working
relationships and business networks.
1.2.2 – Consumer Behaviour
This course introduces the student to the influence that consumer behavior has on marketing
activities. Students will apply theoretical concepts to marketing strategies and decision-making.
Topics include consumer and marketing segments, environmental influences, individual
determinants, decision processes, information research and evaluation.
1.2.3 – Organizational Behaviour
The main aim of this course is to study all the different facets of company life from the creation of an
organization, its structure to all other aspects that characterize a modern-day corporation. Beginning
with the individual and the group, the course examines phenomena such as personality, motivation
and leadership which impact on the future success of the organization. It also illustrates the
importance of corporate design.
1.2.4 – Introduction to Logistics
Introduction to logistics is the first logistics class that students from Bachelor International program
follow. This class aims at giving the key concepts to the students. They will discover logistics overall
through its tasks, jobs and some operational tools
1.2.5 – Management of Information Systems
This course includes software, hardware, decision support and knowledge based systems, database,
information systems design and implementation, and the management of information systems. This
course also examines the applications of computer-based information systems to the management
of organizations. Topics include use of information to further the organization’s mission and strategy,
the role of users, the architecture of information and the development of decision-support processes
for managers. Technologies and tools such as HTML, database, and spreadsheet will be taught.
1.2.6 – Financial Analysis
This course focuses on the practical application of financial statement analysis. The purpose of this
course is to teach students the key analytical skills involved in reading and interpreting the financial
position of a firm using financial statements, knowledge of the industry and information about the
marketplace to make better business decisions
1.2.7 - Introduction to Human & Sustainable Development & CSR.
This course provides an overview of key concepts, historical perspectives, and state-of-the-art
concepts, tools, methods and metrics within Corporate Sustainability Management (CSM), Corporate
Social Responsibility (CSR), and environmental management. This introductory business management
course is predicated on the assumption that the performance of all organizations must be judged,
not only in terms of their financial performance, but also by their non-financial social and
environmental performance
2- YEAR 2 Courses Description
2.1 – Semester 3
2.1.1 – Digital Marketing
This course focuses on using social media marketing and how it can impact sales, communication and
image. Students will learn what are social media, social book, blogs, micro blogs, geo-marketing, data
mining and how to use Google, Twitter, Facebook, MySpace, LinkedIn, YouTube, blogs, PR releases
and other social media tools to build a powerful online brand.
2.1.2 – International Marketing
The aim of the module is to provide a theoretical and practical understanding of international
marketing. It will provide an insight into the different national and cultural challenges of marketing in
a globalized environment. The course will examine a combination of topics that address the
increasingly integrated and interdependent global economy within which international business is
conducted. The course will present the strategic tools and issues associated with marketing across
borders, and an appreciation of the interactions between firms, governments and society in an
international context.
2.1.3 – Leadership and Management
This course offers students a comprehensive, relevant perspective on leadership and management.
It stresses application to professional and community settings. Students analyze concepts such as
leading as an interactive process (involving the leader, the "followers", and the situation), managing
with innovation and creativity, escaping from embedded practices, and embracing new managerial
principles. This course provides students with contemporary empirical study of leadership and
management as well as commentary, case histories, and multimedia presentations.
2.1.4 – International Trade Techniques
This course deals with import and export operations: logistics, customs, finance, risks management,
and documents. The training follows the chronological steps of an import/export operation. It is
modeled on the reality of an operation as it occurs in business, to allow the students to visualize the
steps and validate the acquisition of the specific techniques.
2.1.5 – International Economy & Sustainable Development
This course poses the following question: to what extent does the societal project of sustainable
development questions the dominant model of the economy and international trade? It combines:
1) a review of the theoretical foundations of the dominant neo-classical model, 2) a clarification of
key concepts about globalization and international trade, 3) and a deepening of the major issues
impacting businesses and citizens - consumers, from the societal project of sustainable development
and the managerial project of corporate social responsibility.
2.1.6 Managerial Accounting
This course examines the principles, techniques, and uses of accounting in the planning and control
of business organizations from a management perspective. Topics discussed include the budgetary
process and related performance evaluation techniques, cost-volume-profit relationships, product
costing methods, Just-In-Time (JIT) manufacturing, and Activity Based Costing (ABC). Related theory
and application will also be reviewed.
2.2 – Semester 4
2.2.1 – Export Challenge
This is an introductory course on foreign markets. It covers the basics for an international company
including regulatory environment, export diagnosis, information management, strategic analysis, and
action plan/recommendations. This academic course is supplemented by practical sessions.
2.2.2 – Marketing Research
This course will cover the various steps that are likely to be included in any market research project: Problem formulation; - Identification of the best methodology to tackle the problem (qualitative or
quantitative methodologies); - Design of the survey tools (e.g., questionnaire or interview guide); Sampling methods; - Fieldwork; - Data analysis.
2.2.3 – Cross-Cultural Management
This course explores both diversity and globalization in business and the requirement that
employees, especially managers, develop cross-cultural competence to work effectively in
international assignments, on cross-cultural teams, with increasingly diverse customers and clients,
and to effectively compete or collaborate with competitors, suppliers, partners, and relevant
stakeholders. This course focuses on international organizational behavior and human resource
issues and practices in international companies.
2.2.4 – International Management of Organizations
The purpose of the International Management of Organizations class is to better understand the
strategies of internationalization of the firms, the modes of internationalization employed, and the
associated organizational implications. The understanding of the strategic and organizational
processes needs to be studied through the lens of the internal and external context of the concerned
firms.
2.2.5 – Corporate Finance in an International Context
This course concerns all the elements that affect the finances of a company when it crosses an
international border. When it does so, many factors change. Some of the changes may be big, others
small, according to the countries. Students will learn about the factors such as: the financial system,
the legal environment, currency changes, regulatory problems, and how to evaluate their impact on
international firms.
2.2.6 – Quantitative Methods and Decision Making
This course covers important quantitative management techniques, including basic statistics, linear
programming, regression analysis, project and inventory modeling, and decision making and
forecasting methodology.
2.2.7 – World & European Institutions
This course will focus on the legal and policy issues raised by the development and functioning of
intergovernmental organizations. It will encompass a comparative study of international
organizations. Issues relating to rulemaking, trusteeship, human rights, dispute settlement, and
enforcement will be central to this course. Parallel with the discussion of these themes the focus
each week will be upon a different organization.
2.2.8 – Cultures & Religions
This is an interdisciplinary, multicultural course that presents an academic study of religion in the
context of the social sciences and humanities. Materials emphasizing human religiousness within
global, national and regional cultural settings are implemented as illustrations or case studies.
3- YEAR 4 Courses Description
3.1 – Semester 7
3.1.1 – Services Marketing
This course focuses on repositioning thinking of problems in service and redeveloping strategies that
are specific to marketing services.
3.1.2 – Team Management
This course discusses the need for managers to be team leaders with an understanding of
employees’ different working styles and personalities. Students will obtain a clearer vision of the
team challenges facing international businesses in the 21st century.
3.1.3 – Project Management
This course provides valuable information and insight into project management subjects such as
project planning, team member selection, teamwork, and tools available for project management.
3.1.4 – International Business in Europe
This course is designed to give students an understanding of the European Business environment.
Students will learn how European businesses operate and business practices required to compete
successfully in Europe.
3.1.5 – International Financial Management
This course provides the necessary information and tools to evaluate, finance, and manage
international business and investment activities. While emphasis will be on the practical application
of techniques and concepts, the underlying economic and institutional forces will also be studied.
Foreign exchange rate will also be discussed. This course begins with an overview of the
macroeconomic forces that determine exchange rates, then examines the challenges for firms
created by unexpected changes in foreign exchange rates. The management of exposure to currency
fluctuations will also be covered.
3.1.6 – European Law
The purpose of this course is to provide an overview of European Union law with a particular
emphasis on competition law. It will cover the history, institutions and fundamental freedoms (e.g.,
free movement of persons and goods) as well as competition and merger control law. It will review
the underlying treaty law as well as the case law and the secondary legislation of the EU.
3.1.7 – The Nation-State: Threats & Survival
The aim of the course is to provide the student with knowledge about global and multinational
trends in society.
3.2 – Semester 8 – Common Core
3.2.1 Research Methodology
The course will introduce students to Business research methods with an emphasis on a variety of
empirical techniques that are common in business research. That said methodological issues will be
touched on and raised throughout the course. The course will also cover different types of literature
review (narrative, systematic, meta-analysis) as well discuss refinement of a research topic to an
analysis) as well discuss refinement of a research topic to a research question and the write-up of
research results.
3.2.1 – Strategic Analysis Methods and Tools
Strategic Analysis Methods and Tools is concerned with the internal and external analysis and
evaluation of firms means to manage their business activities so that these activities called business
units are conducted with success, within budget and meet the original requirements or specifications
that led to the initiation of those assignments. The course will provide students with the proper tools
to be able to understand the dynamic variables of a competitive environment, economic intelligence
as well as the know-how needed to audit and select the proper strategy or strategies needed to lead
a business unit to success through series of crucial decisions. Case studies will be taken from a variety
of industries including FMCG, IT and tourism.
3.2.2 – International Business Game
Participants, in teams, take the direction (planning and strategic decision making) of a virtual
company. All teams compete in the same market against other teams.
3.3 – Semester 8 – Major Marketing
3.3.1 – International Business Negotiation
This course builds towards understanding and mastering the inter-related skills that contribute to the
art of successful business negotiating. It explores the larger frameworks that influence international
commercial negotiations. The course covers studies in wider distribution choices and looks at the
crucial part distribution plays in building a brand. It analyses contract issues, trading concessions and
cultural differentiation. The course also covers the preparation and strategies of negotiations.
3.3.2 – Brand Management
The objective of this course is to share with the student the power of branding on customer behavior
and its impact on business results. Both the theory behind branding and its practical execution will be
covered. Presentations, examples, assignments and in-class group exercises will be used to
communicate key concepts. Topics covered include Importance of Branding, Brand Experience and
Internalization, Brand Strategy, Brand Promise & Positioning, Brand Attributes & Personality,
Messaging & Taglines, Building the brand, Brand Identity & Design, Naming, Managing the Brand and
Measuring Success.
3.3.3 – Key Account Management
This course provides students with practical and effective strategies to ensure that key account
relationships are nurtured into highly valued partnerships. A strong focus will be placed on strategic
planning and the skills needed to protect key accounts from competitors. During course, you will
learn about:
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Background and business drivers for key account management
Key account manager role
Understanding the key account development model
Creating the corporate relationship with the customer.
Negotiating Key Account Status
Internal impact of key account management
Impact on the customers’ business of key account management
Understanding the business needs of the key account.
Key account key performance indicators
3.3.4 – Merchandising
This course uses an integrative approach to explore the role of merchandising from a qualitative and
quantitative perspective. Merchandising concepts and principles are integrated and synthesized for
the examination and exploration of the many aspects of merchandising management. Simulated
management activities such as: case study and role playing are included.
3.4 – Semester 8 – Major Achats & Supply Chain / Supply Chain
3.4.1 – Enjeux et management des achats (french)
The analysis led in this course leads to understand the stakes in the management of Purchases. The
first part applies to establish one Current.
3.4.2 – Achats et négociation internationale (french)
This course aims to introduce the fundamental principles of purchasing operations and negotiation in
various aspects in order to broaden students’ knowledge base in Global business. It will show how
the purchasing and supply management strategy contributes to the business objectives and
corporate success.
3.4.3 – Supply Chain et développement durable (french)
This course provides a set of tools and skills to identify, evaluate, and improve the sustainability of
manufacturing and supply chain operations. It enables students to understand core concepts of
industrial and commercial activities, in this way they will be able to design sustainable
manufacturing, service and supply chain operations.
3.4.4 – International Supply Chain Management
In today's cross-linked business environment value creation is widespread among companies. For
example in the automotive industry only 20-25% of the value is created by the Original Equipment
Manufacturer (OEM); the other 75-80% is done by the suppliers. Therefore companies must work
closely together to achieve a maximum benefit for the customer and avoiding quality problems or
high costs. This course provides insights to classical planning and organization principles in supply
chain management as well as modern tools to achieve a lean value stream. The underlying structure
of the course is the four basic elements of the Supply Chain Operations Reference (SCOR) Model:
Plan, Source, Make and Deliver. In each of the modules basic classical techniques are shown and the
advancement of supply chain management is discussed.
3.5 – Semester 8 – Major Finance & Contrôle de gestion / Finance & Cost
Control
3.5.1 – Finance de marché (french)
The aim of the course is to prepare students to solve problems of financial management in open
economies characterized by large volumes of international trade and high international mobility of
factors of production. In particular, the course will highlight the complications caused by the process
of international investment decision making and the development of investment and hedging
strategies on a multinational level. Topics covered include: international financial markets, foreign
exchange markets, international investing, bond markets, derivative markets, risk analysis,
alternative investments, and diversification.
3.5.2 – Techniques d’audit (french)
This course examines the fundamental principles and techniques of auditing and audit reports.
Topics include: ethics, legal environment, auditing standards, and fraud.
3.5.3 – Cost Management & Control
This course will focus on accounting for production management and control. The course will focus
on internal control, standard costs, inventory planning and control, capital budgeting, and
relationships between cost accounting and other quantitative areas.
3.5.4 – Risk Management
Risk management establishes standards for aggregation disparate information, gathering market
data, calculating risk measures and creating timely reporting tools for management. This course is
directed toward students interested in understanding how large-scale complex risk can be quantified
and managed.
3.6 – Semester 8 – Major International Management
3.6.1 – Global Manager
This course will provide the student with an overview of managing global companies from a senior
management perspective. Students will learn how to develop a framework for decision making and
managing change in a global corporation.
3.6.2 – International Human Resources Management
This course will help the students understand the need for international HR management in
organizations, equip them with techniques, factors, drawbacks, benefits and processes involved in
expatriate management and to give reasons to the rise in Multinational Enterprises
3.6.3 – International Strategic Management
The course presents a better understanding of company strategic challenges through the analysis of
its micro and macro environments and the forces that controls its stake. The course is divided in two
aspects: Theoretical (12 lectures, 1 and a half hour each) and Practical (6 Lab, 1 and half session each)
totaling 20 sessions or 30 hours.
3.6.4 – International Business Ethics
The purpose of this course is to enable students to consider the role of ethics in business in a
complex, dynamic and international environment. Students will learn to recognize ethical issues in
business, to apply several important frameworks for moral reasoning to complex issues, to
appreciate the role of ethics in decision making, and to develop a general management perspective
to formulate, analyze, and defend decisions in ethical terms.
3.7 – Semester 8 – Major Tourism
3.7.1 – Global Issues in Tourism
This course will serve as a forum for the discussion of international and sustainable tourism policy
issues, examination of the role of the tourist, the tourism manager, and the host community. Global
tourism is a dynamic phenomenon, influenced by global events and tourism demand, therefore the
topics covered in this course may change according to current events or issues.
3.7.2 – Tourism Services Design
Tourism is a service-intensive industry that is dependent on the quality of customers’ service
experiences and their consequent assessments of satisfaction or dissatisfaction. In an attempt to
ensure that service orientation is consistent with the overall strategy and environment of the service
provider, the approach of service design gains interest in the tourism literature. The concept of
service design is an interdisciplinary approach, which can be outlined along five basic principles: usercentered, co-creative, sequencing, evidencing and holistic. The purpose of this course is to
understand the applicability of service design methods for the tourism industry, in particular to
appraise prospects of success for the companies.
3.7.3 – Hospitality Management – Option 1
This course is an advanced-level course that covers complex issues facing Hospitality leaders today.
This course will prepare students to become entry-level managers in the Hospitality industry by
exposing them to contemporary operational issues and situations, equipping them with various
problem solving methods and teaching them to develop and implement strategic solutions. Topics
covered include guest service, leadership, strategic planning, trends and technology, communication,
marketing, human resource management, and crisis management. Class content is delivered through
lectures, group discussion, learning activities, and case studies.
3.7.4 – Events Management – Option 2
More than ever, companies and individuals are relying on experienced, professional event managers
to coordinate conferences, weddings, festivals, and other special occasions. Students will study trend
analysis, hospitality, and resource management to organize momentous gatherings on time and
within budget.
3.7.5 – Destination Management – Option 3
This module is designed for students to learn about the challenges and issues faced by locations
pursuing tourism as an economic (business) and community development (social, cultural and
environmental) strategy. It focuses on the management of the destination and provides an
understanding of the skills and issues involved in this evolving aspect of tourism management. It,
also, looks at the relationship of tourism to 1) business and economic development, 2) natural
resources and the environment, 3) culture and history, and 4) community and society. Select
examples of tourism from destinations throughout the country, Europe and the World will be
presented and discussed
3.7.6 – Revenue Management
Revenue management (RM) can be viewed as the art and science of revenue and profit optimization
through dynamic pricing. The key challenge of RM is to sell the right product to the right customer at
the right price - at the right time - with the help of dynamic and differentiated pricing. RM is an
innovative knowledge field that is gaining much attention and growing rapidly, not least in the
tourism industry. There are good reasons to expect that an understanding of RM provides students
with a competitive edge in their future careers. The overall course objective is for students to learn
how to apply innovative ways to increase the revenues of companies in the tourism industry with the
help of modern RM. RM is approached from a non-traditional perspective that links it to marketing,
economics and operations management.