Download Director of Marketing – Cathedral High School | Indianapolis, IN

Director of Marketing – Cathedral High School | Indianapolis, IN
Cathedral High School is seeking a Director of Marketing to provide leadership to all of the
school’s marketing and public relations initiatives. This position will work closely with the
Advancement (fundraising) and Enrollment departments of the school.
We are looking for a creative and talented individual who will speak passionately and
articulately about Cathedral’s mission, vision, and Holy Cross values. The Director of
Marketing will shape the brand of the school while increasing the awareness and enhancing the
overall positive image of the school. This individual will represent Cathedral and our message at
school, community, and constituent events while engaging and providing outreach to our
community through social media.
The ideal candidate will have a background in marketing and public relations and will preferably
be an active member of an Indianapolis area Catholic parish. In addition to keen messaging,
proofing, and organizational skills, we are looking for someone with video/design capability and
a desire to be a part of a faith-filled community.
Competitive salary and benefits will be set commensurate with the candidate’s skills and
abilities.
A complete job description and application are available at www.gocathedral.com/careers.
Please send application, cover letter and resume to:
Mr. Robert Bridges
President
Cathedral High School
5225 E. 56th Street
Indianapolis, IN 46226
Or you may fax it to 317.542.1484
Deadline for application is January 15, 2017
SUMMARY:
TheDirectorofMarketingreportstothePresidentandisresponsiblefordevelopingand
leadingthemarketingandpublicrelationsinitiativesoftheschool.Astheleaderofthe
marketingeffort,theDirectorisresponsibleforshort‐andlong‐termplanningaimedat
shapingthebrandoftheschool,increasingtheawarenessofthisbrand,andenhancingthe
overallpositiveimageoftheschool.ThispositionworkscloselywiththePresident,
Principal,VicePresidentforEnrollmentManagement,andVicePresidentforAdvancement
toattractandretainmission‐appropriatestudentsandfamiliesandtogeneratesupportfor
theschool.
ESSENTIALDUTIESANDRESPONSIBILITIESincludethefollowing.Otherdutiesmaybeassigned.
Marketing/Branding
 DevelopandimplementaStrategicMarketingPlanthatsupportstheschool’s
strategicinitiatives.
 Collectdataandconductstudiesastheyrelatetoenrollmenttrends.
 AnnuallydevelopayearlymarketingSWOTanalysis.
 CommunicatetheStrategicMarketingPlanwiththeBoardandseniorschool
administrators.
 Manageallaspectsofpublicationdesignandadvertisingforenrollment
managementandadvancement,toincludeprint,broadcastandonlinemedia.



Overseethecreationofcompatiblethemes,tonesandqualityacrossallcommunications
media.
Responsibleforoverseeingthecontent,appearance,placement,budgetandtimingofall
institutionalstatements,including:advertising,promotion,publicrelations,direct
marketingandpersonalselling.
Serveastheprimarypersonresponsibleforwebsitecontentandintegrationofsuch
contentwithintheStrategicMarketingPlan.OverseeeffortsoftheCommunications
Coordinatorand/orWebmaster,andworkcloselywiththeChiefInformation
Officer,tomaintaincurrentinformationandfunctionality.
PublicRelations
 ServeasCathedral’sprimarypublicrelationsofficer.Developandmaintainprofessional
contactsandaffiliationswithmedia,production,andrelatedexternalresourcestocomplete
projectseffectivelyandtofacilitateandpromotethedisseminationofnewsandpublicity
aboutCathedralHighSchool.
 Manageoverallprocessofquarterlynewsletter(Highlights),andelectroniccorrespondence
forthePresident,VicePresidentforEnrollmentManagement,VicePresidentfor
Advancementand/orPrincipal.
 Serveastheschool’sofficialspokespersonwhenthePresidentand/orthePresident’s
designeearenotavailabletodoso.ResponsiblefordisseminatingaconsistentCathedral
message.
Leadership
 Serveasamemberoftheschool’sExecutiveTeam.Offersexpertiseandsupportothe
ExecutiveteamintheareasofMarketing,Communication,andPublicRelations.








Conductanannualauditofallcommunicationsforcostandeffectiveness.
Developthemosteffectivemixofcommunicationsfunctions(advertising,promotion,public
relations,directmarketingandpersonalselling).
Ensurethatofficialcommunicationsarescheduled,budgetedandappropriateinmessage.
Managetheuseofallofficialschoollogos,colorsandfonts.Ensureallcommunicationsare
scheduled,budgetedandappropriateinmessage,useoflogos,colorsandfonts.
Manageandcoordinatevendorsofcommercialprinting,advertisingandpromotion
services.
Developandmaintainworkingrelationshipswithfaculty,staffandadministrationto
implementbusinessdevelopmentprojects.
EffectivelycommunicatemarketingstrategiestotheBoardofDirectorsandtheEnrollment
Management&MarketingCommitteeoftheBoard.
Supportandassistwithmarketingand/orcommunicationsforcampaignsandspecial
events.
SUPERVISORYRESPONSIBILITIES:
DirectlysupervisestheWebmaster/marketingteam.Carriesoutsupervisoryresponsibilitiesin
accordancewiththeorganization’spoliciesandproceduresandapplicablelaws.Responsibilities
includedinterviewing,hiringandtrainingemployees;planning,assigning,anddirectingwork;
appraisingperformance;rewardinganddiscipliningemployees;addressingcomplaintsand
resolvingproblems.Inaddition,thispositiondirectlymanagesrelationshipswithoutsidevendors
andcommittees.
QUALIFICATIONS:Toperformthisjobsuccessfully,anindividualmustbeabletoperformeach
essentialdutysatisfactorily.Therequirementslistedbelowarerepresentativeoftheknowledge,
skill,and/orabilityrequired.Reasonableaccommodationsmaybemadetoenableindividualswith
disabilitiestoperformtheessentialfunctions.
EDUCATIONand/orEXPERIENCE:
Bachelor'sdegree(B.A./B.S.)fromafour‐yearcollegeoruniversity;oronetotwoyearsrelated
experienceand/ortraining;orequivalentcombinationofeducationandexperience.Extensive
marketingexperience(minimumoffiveyears),preferablyinaneducationalsetting.Proficientin
Word,Excel,PowerPoint,Outlook,desktoppublishing,andsocialmedia.Abilitytocreatewebsite
contentaplus.
LANGUAGESKILLS:
Abilitytoread,analyze,andinterpretthemostcomplexdocuments.Abilitytorespondeffectivelyto
themostsensitiveinquiriesorcomplaints.Abilitytowritespeechesandarticlesusingoriginalor
innovativetechniquesorstyle.Abilitytomakeeffectiveandpersuasivespeechesandpresentations
oncontroversialorcomplextopicstotopmanagement,publicgroups,and/orboardofdirectors.
MATHEMATICALSKILLS:
Abilitytocalculatefiguresandamountssuchasdiscounts,interest,commissions,proportions,
percentages,area,circumference,andvolume.Abilitytoapplyconceptsofbasicalgebraand
geometry.
REASONINGABILITY:
Abilitytosolvepracticalproblemsanddealwithavarietyofconcretevariablesinsituationswhere
onlylimitedstandardizationexists.Abilitytointerpretavarietyofinstructionsfurnishedin
written,oral,diagram,orscheduleform.
PHYSICALDEMANDS:Thephysicaldemandsdescribedherearerepresentativeofthosethatmust
bemetbyanemployeetosuccessfullyperformtheessentialfunctionsofthisjob.Reasonable
accommodationsmaybemadetoenableindividualswithdisabilitiestoperformtheessential
functions.Incumbentwilloccasionallyberequiredtostandandwalkasapartofcompletingthe
essentialfunctionsofthejob.Incumbentwillroutinelyberequiredtousetheirhands,fingersand
armstoreachandfeel.Incumbentwillfrequentlyberequiredtositwhileperformingtheessential
functionsofthejob.Incumbentwilloccasionallyberequiredtoliftupto50pounds.
WORKENVIRONMENT:Theworkenvironmentcharacteristicsdescribedherearerepresentative
ofthoseanemployeeencounterswhileperformingtheessentialfunctionsofthisjob.Reasonable
accommodationsmaybemadetoenableindividualswithdisabilitiestoperformtheessential
functions.Incumbentwillworkroutinelyinanofficeenvironmentwithmoderatenoiselevels.
Character Qualities necessary to be successful in this position: These are examples:
Strategic
Creative
Insightful
Collaborative
Diligent
Organized
Thorough
EmployeeFocused