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CONSUMER BEHAVIOUR
ASSIGNMENT I
Q1.
Which of the following is true?
a.
b.
c.
d.
Q2.
a.
b.
c.
d.
The rational element of motivation is called:
A goal
An incentive
A drive
An achievement
a.
b.
c.
d.
What does VALS stand for?
Value Added Living Systems
Values and Life Styles
Variable Living Styles
Variable attitude and living
a.
b.
c.
d.
A motive we are aware of is called:
A conscious motive
A dormant motive
An emotional motive
Latent motive
a.
b.
c.
d.
According to Maslow, which of the following is true?
Esteem needs come before belonging, and after survival
Belonging comes after survival, and before esteem
Security comes below self-actualisation, but above belonging
There is no sequence of these needs
a.
b.
c.
d.
A person looking for a new car might choose to buy a BMW rather than a Ford.
This would be an example of:
A primary motive
A secondary motive
A utilitarian motive.
Hedonic need
Q3.
Q4.
Q5.
Q6.
Q7.
Consuming refers to decisions about buying products
Consuming refers to the ways in which people use products
Consumer behaviour is about making people buy things
Customer refers to one using the product
Which of the following is true?
a.
The greater the drive, the less someone is prepared to try something new
b.
c.
d.
Q8.
a.
b.
c.
d.
The greater the drive, the more likely someone will be to try something new
The lower the drive, the more someone is prepared to try something new
None of the above
The elements that make up personality are called:
Factors
Phonemes
Traits
Elements
Q9. According to Freud, which of the following is an internalized parent?
a.
The id
b.
The superego
c.
The ego
d.
Both id and ego
Q10. Which of the following is true?
a.
Self-concept is the person’s ideas and feelings about other people.
b.
Self-concept is the person’s feelings and ideas about him or herself
c.
Self-concept is the person’s feelings and ideas about the rest of the world.
d.
Self- concept is what you understand from a topic
Q11. In Pavlov’s experiments, the meat powder acted as:
a.
An unconditioned response
b.
An unconditioned stimulus
c.
A conditioned stimulus
d.
None of the above
Q12.
a.
b.
c.
d.
What is the correct term for a situation where a stimulus no longer evokes the
conditioned response?
Generalisation.
Discrimination
Extinction.
Activation
Q13. Learning by trial and error is called:
a.
Classical conditioning
b.
Operant conditioning
c.
Positive reinforcement
d.
Negative reinforcement
Q14.
a.
b.
c.
d.
A test in which people are shown a list of brands and asked which they remember is
called:
A recall test
A recognition test
A brand memory test.
I Q test
Q15.
a.
b.
c.
d.
A connection someone makes between a brand and other concepts is called:
A brand link
A brand connection
A brand association.
A brand awareness
Q16. Which of the following statements is not true?
a.
Attitudes are inherently unstable
b.
Attitudes are learned
c.
Attitudes are a predisposition to behave in a particular way
d.
Attitude change with education
Q17. Which of the following is NOT a dimension of attitude?
a.
Cognition
b.
Conation
c.
Perception.
d.
Affect
Q18. Which of the following is true?
a.
Cognition always precedes affect
b.
Affect always precedes conation
c.
There is no specific order for attitude formation
d.
Conation, Cognition and affect stimulate each other
Q19.
a.
b.
c.
d.
Q20.
a.
b.
c.
d.
The tendency for beliefs about one aspect of the object to colour other beliefs about it is
called:
Halo effect
Peripheral effect
Hazing effect
After effect
The effect whereby someone holding two conflicting attitudes at once feels discomfort is
called:
Attitude disconfirmation
Affective re-adjustment
Cognitive dissonance
Dissatisfaction
Q21. Intelligent interruption in communication is called:
a.
Noise
b.
Encoding
c.
Interference
d.
Decoding
Q22. An appeal to the rational, cognitive element of attitude is called:
a.
The peripheral route.
b.
The cognitive route
c.
The direct route
d.
Q23.
a.
b.
c.
d.
Q24.
a.
b.
c.
d.
The indirect route
In studying consumer behaviour, it is often useful to categorize people on the basis of
some similarity. Descriptions such as age, gender, income, or occupation are called:
demographics
psychographics
personal profiles
personality
The expanded view of the exchange which includes the issues that influence the
consumer before, during, and after a purchase is called:
the marketing mix
the consumption process
the strategic focus
the extended exchange theory
Q25. Recently marketers have come to realize the value of what is being called relationship
marketing. In marketing terms, it means:
a.
coordinating the packages of family brands to communicate the same "look"
b.
instituting practices which show companies' awareness of their responsibilities to the
environment and society
c.
building bonds between brands and customers that will last a lifetime
d.
using new electronic capabilities to insure that all channel members work smoothly
together, for example, in seeing that products get to retailers before their inventories run
out
26.
How many stages are there in the general purchase decision process?
a.
3
b.
5
c.
7
d.
9
27.
In a marketing context, the term “evoked set” means:
a.
All purchase decisions
b.
A small group of preferred brands
c.
Special purchases
d.
Memories of past purchases
28.
In consumer decision making, EPS stands for:
a.
Extenuating purchase solutions
b.
Extended problem solving
c.
Extensive problem solving
d.
Extended purchase solutions
29.
Which of the following is not an element of perceived risk?
a.
Physical risk
b.
Trait risk
c.
Time risk
d.
Social risk
30.
Hedonic consumption is about:
a.
Hysterical imagery
b.
Fantastic images
c.
Haircare products
d.
Emotional impact of purchases
31.
Long run consumer behaviour in the context of both low and high involvement decision
making is positively influenced by
a.
Image
b.
Price
c.
Information
d.
Product
32.
Marketers use various mythical creatures and personalities, such as the Pillsbury
Doughboy or Sasquatch, to create an identity for their products. The personalities
become well-known in popular culture, and are effective representatives for their
products. Such figures are called:
a.
spokespersons
b.
marketing figures
c.
role icons
d.
product determinants
e.
none of the above
33.
Which of the following is NOT true?
a.
Families share consumption
b.
Families often have a purchasing agent
c.
Families affect consumer demand levels
d.
Families affect product choice
34.
A family member who controls the flow of information on family decisions is called:
a.
A gatekeeper
b.
A user
c.
A decider
d.
Consumer
35.
Which of the following is true?
a.
Salient beliefs are difficult to change
b.
Changing the strength of a salient belief has no effect on attitude
c.
Re-evaluating a salient belief will help in changing an attitude.
d.
Attitude and salient belief have relationship
36.
Putting meaning into symbols is called
a.
Encoding
b.
Decoding
c.
Messaging
d.
Transmitting
37.
The tendency for beliefs about one aspect of the object to colour other beliefs about it is
called:
a.
Halo effect
b.
Peripheral effect
c.
Hazing effect
d.
Sleeping effect
38.
The set of shared beliefs, behaviours and attitudes associated with a large group of
people is called:
a.
Religion
b.
Culture
c.
Social framework.
d.
Value
39.
A culture in which the norms are embedded deeply in its members is called:
a.
A high-context culture
b.
A repressive culture
c.
A low-context culture
d.
A expressive culture
40.
Which of the following is NOT a stage in accularation ?
a.
Honeymoon
b.
Rejection
c.
Quittance
d.
Induction
41
A professional association is an example of:
a.
A dissociative group
b.
A primary group
c.
A formal group.
d.
A Associative group
42.
The fact that audiences tend to leave the room during commercial breaks on TV is
called:
a.
Zipping
b.
Zapping
c.
Audience fade-out
d.
Adaptation
43.
What does the term 'black box' refer to in consumer buying behaviour?
a.
The dark feeling consumers get when they realise that a purchase does not
measure up to their expectations.
b.
c.
d.
Gift wrapping services offered in stores with high levels of customer service
The personal buying decision process that consumers go through in response to
marketing efforts
Mystery prizes in gift stores
44.
To what does the term 'subculture' refer?
a.
Cultures that live just off a main continent; in other words, a subcontinent
b.
A group of people with shared value systems based on common life experiences
and situations
c.
Classes of people in the lower half of the social class system
d.
Poorer, less-educated cultures
45.
A buyer shops a number of stores to get a feeling for product availability and variety. The
buyer knows little about the product category but attempts to gather as much information
as possible. Still, the buyer sees little difference among the products offered and makes
a purchase fairly quickly based on price. What type of buyer decision process did this
consumer demonstrate?
a.
b.
c.
d.
Dissonance-reducing buying behaviour
Complex buying behaviour
Variety-seeking buying behaviour
Habitual buying behaviour
46.
The degree to which a new innovation is easy to understand and use is a function of its
a.
Relative advantage
b.
Compatibility
c.
Divisibility
d.
Complexity
47.
What are the four characteristics that influence consumer buying behaviour?
a.
Psychological, demographic, cultural and social
b.
Economic, technological, political and cultural
c.
Social, cultural, economic, technological
d.
Psychological, personal, cultural and social
48.
Which stage/s of the buying decision process should a marketer put the most emphasis
on?
a.
Evaluation of alternatives
b.
Purchase decision
c.
The entire buying process
e.
Post-purchase behaviour
f.
Need recognition
g.
Information search
94.
A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle
stage, occupation, economic situation, lifestyle, and personality and self-concept.
a.
psychographics
b.
reference groups
c.
personal characteristics
d.
variety-seeking buying behavior
50.
All of the following make up a person's lifestyle except ________.
a.
dissonance-reducing buying behavior
b.
Opinions
c.
AIO dimensions
d.
Interests