Download Aditi Hamlai Mehta 15/ 17 Raghavji Building, 18 A Raghavji Road

Aditi Hamlai Mehta
15/ 17 Raghavji Building, 18 A Raghavji Road, Gwalia Tank, Mumbai - 400036
Phone: +91 98207 84739 Email: [email protected]
Career Objective: To develop a career in marketing with a global company where I can leverage my
strong project management skills and international experience while indulging my passion for marketing.
Previous Work Experience: 3.5 yrs.
Canara Robeco Mutual Fund (Feb 2011 – Dec 2011)
Assistant Manager –Marketing and Corporate Communication
Duties and Responsibilities:
 Developed and executed internal branding solutions
 Managed production of marketing literature for Investor Education initiatives
 Worked closely with the PR agency to ensure coverage for key spokespersons in the
company and also tactically promote our well performing schemes
 Conceptualizing and developing different types Point of Sale material
DSP BlackRock Investment Managers Pvt. Ltd. (June 2006 – Feb 2009)
Marketing Experience - July 2007 – Feb 2009
Assistant Manager - Marketing
Duties and Responsibilities:
 Planned, organized and managed the rebrand of DSP Merrill Lynch Mutual Fund to DSP
BlackRock Mutual Fund
o Planned and executed the internal re-branding for 27 branches across India
o Managed the external communication to investors and distributors. This included
the content, design, printing and logistics
o Developed all corporate stationary in consultation with the brand team in London
 Responsible for internal and external branding for DSP BlackRock's new and existing
products.
 Conceptualizing and developing different types of Point of Sale material for existing as
well new fund launches. Was responsible for Content Development in compliance with
regulatory guidelines from SEBI; Production – pricing, quality of production and
Dispatch
 Managed advertising campaigns for DSP BlackRock Mutual Fund products
 Supported local events, product/fund manager road shows, product launches and
marketing campaigns pan India
 Developed and executed permanent branding solutions for retail outlets in India. Covered
over 600 retail outlets in the top 8 metro cities
 Rationalized printing costs for all the monthly marketing collateral material by reducing
paper usage through effective content lay out
 Involved in the planning process for print, television and outdoor media
Sales Experience
June 2006 – June 2007
Executive, Institutional Sales,
Duties and Responsibilities:
 Generated a new client base for small and medium sized enterprises with treasury sizes
less than USD 20 million
 Sourced out information of clients ranging from the contact details, size of treasury and
current level of investments in competing money market schemes
 Managed client relationships with select clients with large treasury size and sustained the
relationship by being in regular contact with them and building relations
ACADEMIC QUALIFICATION
The University of Nottingham, Nottingham, United Kingdom
Masters in Business Administration, 2009 – 10
Graduated with Merit
Jai Hind College Mumbai
Bachelor of Management Studies, 2006
Graduated with Honors: Distinction
Major in Marketing and International Finance
LANGUAGE AND SKILLS
Fluent in English and proficient in Hindi, Marathi, Gujarati and basic knowledge of French
(conversational and written)
Proficient in Microsoft Office
EXTRA-CURRICULAR ACTIVITIES
 Been a part of a team that organized a charitable concert through which I helped raise
funds for Tsunami victims in India
 Worked with NGO - ‘Shraddha’, a charitable institution in Mumbai, India that educates
autistic children and gives them an opportunity to express themselves through works of
art such as diyas, envelopes, candles etc.