Download (MS Word) - Charles K. MacNaughton

Charles MacNaughton
376 Ridge Road, Wethersfield, Connecticut 06109
Phone: 203.631.1009 | E-Mail: [email protected] | Web: http://www.ckmacnaughton.com
Experience
Hartford Stage Company
2011-Present

Managed all digital marketing assets and online initiatives for a renowned Tony Award-winning theatre in support of
artistic endeavors as well as the theatre’s Education and Development Departments.

Increased the theatre’s social media follower base by over 800% utilizing creative engagement initiatives, broadened
community outreach and targeted advertising. Monitored and assessed social media initiatives using analytical tools,
including e-commerce conversions.

Increased the theatre’s email list via web site, social media and ticket registration initiatives. Greatly reduced opt-outs
through the incorporation of quality content, multimedia and graphics in custom HTML-formatted email blasts. Achieved
average open rates in excess of 30% with click-throughs in excess of 15%. Implemented targeted emails using aggressively
segmented lists, increasing engagement and dramatically reducing unsubscribe rates.

Implemented comprehensive web monitoring and e-commerce conversion tracking via Google Analytics and Google Tag
Manager, using custom tags, triggers and rules.

Designed and developed a Wordpress-based web site using a custom theme and templates, responsive design attributes
for mobile display and incorporating external media libraries and ticketing solutions, saving the company over $20,000
annually.
Greenwich Hospital
1998-2014

As a private contractor, built the initial Greenwich Hospital web site and later worked as part of a team to maintain web
site content, implement redesigns and transition the site to a custom CMS platform.

Built monthly email newsletters and measured subsequent performance through a combination of email platform
analytics and Google Analytics KPIs
9 Summer, LLC
1997-2011

Front-end development in a variety of environments, including PHP, ASP, Cold Fusion, Velocity and Drupal, including
the use of javascript and libraries such as JQuery, Scriptaculous, etc.

Prototyped, designed and coded a variety of web sites and applications as part of a development team, including dozens
of arts/non-profit web sites, custom e-marketing solutions, gaming applications, financial and market-based applications,
healthcare applications and others.
United States Navy

1984-1988
Electronic Warfare Technician (E-5) on surface combatants (destroyers and frigates) in a variety of environments,
including combat operations in the Persian Gulf. Awards include Armed Forces Expeditionary Medal, Coast Guard
Meritorious Unit Commendation, Good Conduct Medal and Sea Service ribbon. Honorably discharged.
Education
Tyler School of Art, Temple University
Fine arts major focusing on graphic design. 3.78 GPA.
1988-1991
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Skills
Expert in social media marketing and monitoring to expand and engage target audiences. Expert in Google Analytics
implementation and tracking, including Google Tag Manager implementation and creation of custom tags, triggers and rules.
Expert in HTML and CSS including HTML5/CSS3 for cross-browser compatibility, including the use of responsive design
techniques for mobile display optimization. Comfortable working in diverse development environments and frameworks.
Expert in Adobe Creative Suite tools and other creative software products.