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Jake Gilman Wendy’s is the third largest quick service hamburger company in the world. The company reported sales of $2.4 billion in 2011 PRODUCT: Wendy’s newly introduced breakfast menu. PLACE: Wendy’s franchise includes more than 6,500 restaurants in the U.S. and 27 other countries. PRICE: Wendy’s has a $3.99 value menu to try and give customers the best value for the lowest price. PROMOTION: Wendy’s new slogan “Now that’s better” tries to persuade the customers that Wendy’s is the best choice on where to eat. LOCATION: Eastern South America, bordering the Atlantic Ocean. AREA: 8,514,877 sq km. 5th largest country by area in the world. CLIMATE: Mostly tropical, but temperate in southern Brazil. POPULATION: 199,321,413 people. LANGUAGE: Portuguese is spoken by nearly 100% of Brazil. Brazilians take offense if addressed in Spanish RELIGION: About 80% of Brazil is Roman Catholic so Wendy’s must be careful not to offend the religion TABOOS: The “ok” sign is considered vulgar so Wendy’s should avoid using it Brazilians prefer face-to-face meetings so they know with whom they are doing business. Arrive 30 minutes late if invited to a Brazilian house for dinner Do not rush Brazilian’s and appear impatient when negotiating. INTERNET USERS: 75.982 million Telephone lines: 43.026 million The Brazilian government said this week $250 million will be spent on information technology projects. TYPE OF GOVERNMENT: Federative Republic. Government is split up into Executive, Legislative and Judicial power. They have a president. INDEPENDENCE: Won independence on September 7, 1822. CONSTITUTION: Constitution was ratified on October 5th, 1988. During 2005 alone, 210,000 jobs were created in the tourism sector by the government. GDP: $2.294 trillion LABOR FORCE: 104.7 million people UNEMPLOYMENT RATE: 6% BUDGET: Revenues-$978.3 billion Expenditures-$901.6 billion IMPORTS: $226.2 billion AIRPORTS: 4,105 RAILWAYS: 28,538 km