Download Brazilian Wendy`s

Jake
Gilman
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Wendy’s is the third largest quick service
hamburger company in the world.
The company reported sales of $2.4 billion in 2011
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PRODUCT: Wendy’s newly introduced breakfast
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menu.
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PLACE: Wendy’s franchise includes more than
6,500 restaurants in the U.S. and 27 other countries.
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PRICE: Wendy’s has a $3.99 value menu to try and
give customers the best value for the lowest price.
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PROMOTION: Wendy’s new slogan “Now that’s
better” tries to persuade the customers that
Wendy’s is the best choice on where to eat.
LOCATION:
Eastern South America,
bordering the Atlantic Ocean.
AREA:
8,514,877 sq km. 5th largest
country by area in the world.
CLIMATE:
Mostly tropical, but temperate in
southern Brazil.
POPULATION:
199,321,413 people.
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LANGUAGE: Portuguese is spoken by nearly
100% of Brazil. Brazilians take offense if addressed
in Spanish
RELIGION: About 80% of Brazil is Roman Catholic
so Wendy’s must be careful not to offend the
religion
TABOOS:
The “ok” sign is considered vulgar so Wendy’s
should avoid using it
Brazilians prefer face-to-face meetings so they
know with whom they are doing business.
Arrive 30 minutes late if invited to a Brazilian house
for dinner
Do not rush Brazilian’s and appear impatient when
negotiating.
INTERNET USERS: 75.982
million
 Telephone lines: 43.026
million
 The Brazilian government
said this week $250 million
will be spent on information
technology projects.
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TYPE OF GOVERNMENT: Federative
Republic.
Government is split up into
Executive, Legislative and Judicial
power. They have a president.
INDEPENDENCE: Won
independence on September 7,
1822.
CONSTITUTION: Constitution was
ratified on October 5th, 1988.
During 2005 alone, 210,000 jobs
were created in the tourism sector
by the government.
GDP: $2.294 trillion
 LABOR FORCE: 104.7 million people
 UNEMPLOYMENT RATE: 6%
 BUDGET: Revenues-$978.3 billion
Expenditures-$901.6 billion
 IMPORTS: $226.2 billion
 AIRPORTS: 4,105
 RAILWAYS: 28,538 km
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