Download Taxonomy of - wongsteve.com

Taxonomy of Analytical Fields of Study
Operations Research (OR)
Management Science (MS);
Decision Science (DSc)
Operations
Management
Quality
Assurance
Project
Risk
Management Management
Business Analysis/
Business Analytics
Marketing
Research
Financial
Analysis
Systems
Analysis
Operational
Planning
Supply
Chain
Management
Business Analysis
• The mission of Business Analysis is to prepare
professionals for analytically oriented careers in business
and to take on leadership roles in information analysis.
• Business Analysis (corporate term Business Analytics) is a
set of tools, techniques, and methodologies that support the
translation of data assets into "actionable" (useful for
decision-making) information.
• The major is grounded in the functional areas of business
and complemented by statistical and management science
modeling techniques, including data analysis, business
modeling, decision support systems, as well as project
management techniques.
Operations Management (OM)
• The design and operation of processes & systems aimed
at providing competitive goods and services to the
marketplace
• Transformation process of converting inputs… materials,
labor, and capital into outputs… goods and services
• Series of activities along a value chain extending from
supplier to customer
• Responsible for the core competencies that a company
derives its competitive advantage
• Focused on improvement in operational effectiveness,
including cost, quality, flexibility, speed and dependability
Business Analysis/OM in the News
• New Sarbanes-Oxley financial reporting regulations
(accountability law)
• U.S. mergers and acquisitions market “heating up” (e.g.,
K-Mart/Sears, Sprint/Nextel)
• Growing information technology related features to
consumer products (autos, cell phones,hand-held
computers)
•Need to take the guesswork out of marketing/advertising
spending - data mining being used to to determine what
actually works, what is cost effective, and how to reach
consumers (e.g., Home Depot)
Business Analysis/OM in the News
• Explosion of data availability (e.g., UTC codes on grocery
products)
•Use of supercomputers to “simulate” the birth of stars, the
human genome, climate trends, as well as in the design of
consumer products, such as automobiles, chemicals, drugs
and baby diapers!
• Popularity of Six Sigma to increase the bottom line through
continuous improvement of operational processes and doing
things right the first time
• Credit being given to data analysis for success of
organizations (e.g., General Electric, Boston Red Sox)
Business Analysis/OM in the News
Some Specific Examples
•
P&G uses supercomputers to engineer the
superabsorbent material in its baby diapers
•
Home Depot has a proprietary computer model that
correlates marketing investments with product sales
•
Nielsen diary panels of 70,000 consumers to obtain
exposure to electronically coded TV and radio in 2005
•
The Boston Red Sox has a proprietary futures trading
system for mining baseball stars to find undervalued
players while avoiding long contracts for aging stars
Business Analysis/
Operations Management
GSU Degree Programs
• BBA in Managerial Sciences - Business Analysis track
• BBA in Managerial Sciences - Operations Management track
• MBA Concentration in Business Analysis
• MBA Concentration in Operations Management
• Master of Science - Business Analysis Concentration
• Master of Science - Operations Management Concentration
• Doctor of Philosophy in Decision Sciences
BBA in Managerial Sciences:
Business Analysis Track
• MGS 4020 Business Intelligence
• MGS 4110 Analysis of Business Data
• MGS 4140 Business Modeling
• One MGS Elective
BBA in Managerial Sciences:
Operations Management Track
• MGS 4730 Project Management
• MGS 4740 Operations Strategy
• MGS 4140 Total Quality Management
• One MGS Elective