Download Welcome to game changing technology for

Welcome to game changing technology for households across England, Scotland and Wales.
We’re thrilled that you’re interested in becoming a national partner and excited at the prospect
of this really important campaign.
And it is important. The way we buy gas and electricity needs to change. Few people
understand what they’re buying, how much it costs or how to use less of it. So we are on a
mission to develop one of the most inspirational and engaging consumer campaigns that this
country has ever seen – focussing on the rollout of a new technology that can finally transform
the energy market and pave the way to a smarter future.
Our success and ability to reach and engage the breadth of the British population is
dependent on having robust and effective partnerships from across the private, public and
voluntary sectors. As such National partners are really important to this campaign.
Daniel Denize, Partnership Marketing Manager
Phillippa Brown, Head of Partnership Marketing and Events
Gavin Sheppard, Director of Marketing
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Open invitation to become a National partner
Partnership marketing
Working with and through partner organisations – from across the voluntary, private and
public sectors – is a central part of our marketing strategy. Whether that be working
strategically with a national charity to support their beneficiaries to understand smart
meters, supporting a small local lunch club to distribute leaflets, or partnering with a
national retail brand to bring the smart meter experience to their customers in store, we
know that meaningful 1-2-1 conversations with consumers led by brands and people that
they know and trust will be a critically important part of what we do from now until 2020.
National partners
National partners are a key component of our partnerships programme. We need to make
sure that no one is left behind and that consumers can receive the information they need to
understand the benefits of smart meters and say yes to having them installed. The depth
and breadth of relationships that National partners bring will enable us to build momentum
and engage at scale.
We want to work with partners from across the private, public and voluntary sectors that
have national reach and a trusted relationship with consumers.
2016 audiences
We recently conducted research to identify, understand and segment vulnerable audiences,
as specifically relevant to the smart meter journey. This research informed Smart energy for
all, a consultation paper on identifying audience characteristics that may act as additional
barriers to realising the benefits of smart meters. Details of the research and the
conclusions of that consultation can be found here
smartenergyGB.org/smart-energy-for-all Through this research we identified the following audiences that we particularly want to
engage in 2016:
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people with memory or learning impairments and their carers
prepay customers
off-gas grid customers
district heating customers
social housing tenants
private tenants
We are looking for National partners who work with at least one of the above audience
groups across England, Scotland and Wales. They will be extremely well trusted and have
credibility in talking about the smart meter rollout to their customers, community and
stakeholders. National partners will activate their marketing channels for reaching these
audiences, be effective in spreading the word about the smart meter rollout and enable
consumers to progress along their smart meter journey.
This is a truly exciting and unique opportunity for organisations to be a part of the nation’s
biggest consumer engagement campaign. If you are interested in becoming a National
partner and think that you can help us develop targeted solutions that raise awareness and
increase understanding of smart meters at scale then we would love to hear from you.
To register your interest please email Daniel Denize, Partnership Marketing Manager
[email protected]
Smart Metering Communications Body Limited (trading as Smart Energy GB) is a company registered in England and Wales. Company number 8455995.
Registered office: East Side, King’s Cross Station, London N1C 4AX
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Please provide details of the following (no more than 250 words for each):
1. Name, job position, and full contact details for us to get in touch
2. Details of your organisation’s experience of engaging one or more of the audience
groups above
3. Information and statistics on your organisation’s national reach across Scotland, Wales
and England
4. Details of any other National partnerships your organisation has been involved with in
the past or currently
5. Describe the marketing channels that you would use to engage your stakeholders with
this campaign
Smart Energy GB
Smart Energy GB is the not-for-profit campaign for the national smart meter rollout.
It’s our task to help everyone in Great Britain understand smart meters, the national rollout
and how to use their new meters to get their gas and electricity under control. Our national
campaign has already begun and will reach all households and microbusinesses in
England, Scotland and Wales. You can read more about Smart Energy GB at:
smartenergyGB.org/national-rollout/about-smart-energy-gb
About smart meters and the rollout
Smart meters will replace the traditional gas and electricity meters we currently have in our
homes. They will provide consumers with accurate bills, near real time information on
energy usage in pounds and pence, and greater control over their gas and electricity. The
smart meter rollout is an essential technology upgrade, unprecedented in its scale, to
improve Great Britain’s energy infrastructure. Between now and 2020, every home and
microbusiness across England, Scotland and Wales will be offered a smart meter by their
energy supplier at no extra cost. Nearly 2 million smart meters have already been installed.
You can read more about the national rollout of smart meters at:
smartenergyGB.org/national-rollout
We are here to make sure consumers in every GB household understand smart meters,
how they can benefit from them and the national rollout. This includes sustained behaviour
change, rather than just driving interest in smart meters. We have a particular duty to
ensure that low-income, potentially vulnerable and prepay customers benefit from smart
meters as expressed in the objectives of our organisation, which are set out in law as:
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Build consumer confidence in the installation of Smart Metering Systems by gas and
electricity suppliers;
Build consumer awareness and understanding of the use of Smart Metering systems
(and the information obtained through them);
Increase the willingness of Energy Consumers to use Smart Metering Systems to
change their behaviour so as to enable them to reduce their consumption of energy;
Assist customers with low incomes or prepayment meters, or consumers who may
encounter additional barriers to being able to realise the benefits of Smart Metering
Systems due to their particular circumstances or characteristics, to realise the benefits
of Smart Metering Systems while continuing to maintain an adequate level of warmth
to meet their other energy needs.
We believe that partnerships will play a key role in engaging the consumers reflected in our
fourth objective.
Smart Metering Communications Body Limited (trading as Smart Energy GB) is a company registered in England and Wales. Company number 8455995.
Registered office: East Side, King’s Cross Station, London N1C 4AX
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