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wk8 11 DE–4163 DISTANCE EDUCATION M.A.(MC & JR) DEGREE EXAMINATION, DECEMBER 2008. INTRODUCTION TO MASS COMMUNICATION (Old & 2002 onwards) Time : Three hours Maximum : 100 marks PART A — (5 8 = 40 marks) Answer any FIVE questions in 200 words each. All questions carry equal marks. 1. Explain briefly the concept of communication. 2. Internet is both a medium of interpersonal and mass communication. How? 3. What is the role of radio in national development? 4. How do government information get disseminated? 5. List the changes in the attitude of Doordarshan journalists after the advent of private channels competing for news. 6. Explain feedback communication process. as a component of effective 7. Give the characteristics of any talk show you follow in tv. 8. How is news structured in electronic media? wk8 PART B — (4 15 = 60 marks) Answer any FOUR questions in 400 words each. All questions carry equal marks. 9. Define public opinion. How do mass media help in PO formation? 10. Discuss the role of traditional media in keeping alive the rich traditions of the country? 11. FM channels have paved way for a lively and interactive sessions with the audience. Do you agree? Illustrate. 12. Serial culture has contributed to a slow down in the development process and an indifference amongst viewers in public participation. Substantiate. 13. Public Relations in good performance and forceful presentation of it. It is neither false nor tall claims. Throw more light to elaborate on your standpoint. 14. Indian democracy with all its shortcomings is vibrant and participatory. Do you agree? Illuminate. 15. Digital divides are gone and digital dividends have come in. Have you heard about these terms? Examine them in the context of India and ICT. –––––––––––– 2 wk8 12 DE–4164 DISTANCE EDUCATION M.A. (MC & JR) DEGREE EXAMINATION, DECEMBER 2008. REPORTING (Old and 2002 onwards) Time : Three hours Maximum: 100 marks PART A — (5 8 = 40 marks) Answer any FIVE of the following. 1. Define news – Explain the structure of a news story. 2. What is lead? What are the kinds of leeds? 3. What are the functional differences between Reporter and a Freelencer? 4. How will you report speeches? Explain. 5. What are the sources of news? 6. How will you report legislature proceeding? Explain. 7. Explain public service journalism. 8. How will you write reviews? 3 wk8 PART B — (4 15 = 60 marks) Answer any FOUR questions. 9. Discuss in detail the values of news. 10. Explain the functions of a good quality reporter. 11. Distinguish between Indepth reporting. 12. Interpretative reporting and Write short notes on : (a) Precision journalism (b) News Letters and (13) Press conference reporting. 13. Briefly explain the functions of : (a) Foreign Correspondents (b) Roving Reporters and (14) Special correspondent 14. Explain in detail the type of language and style used in creative news writing. 15. What are the various types of features? Explain. ––––––––––––––– 4 wk8 13 DE–4165 DISTANCE EDUCATION M.A. (MC & JR) DEGREE EXAMINATION, DECEMBER 2008. EDITING (Old and 2002 onwards) Time : Three hours Maximum : 100 marks PART A — (5 8 = 40 marks) Answer any FIVE of the following. 1. Bring out the importance of News management. 2. Explain with illustration about News copy flow. 3. What are the techniques used for space saving in News Papers? 4. Explain the steps in Electronic news editing. 5. What are the principles to be remembered while writing Editorials? 6. How will you ensure Readability? Explain the importance of Glossary? 7. Write short notes on the advantages of Dummying. 8. What are the different types of Type faces and sizes available? 5 wk8 PART B — (4 15 = 60 marks) Answer any FOUR of the following. 9. Explain the functioning of a news room. 10. Bring out the fundamentals of copy editing. 11. What are the principles behind writing News Headlines? Explain. 12. Elaborate on the essentials of copy reading and proof reading symbols. 13. Discuss the principles of Page make up and Design. 14. Briefly explain the functions of Editor, News Editor and Journalist. 15. Explain the importance of Modern Reproduction Process. ———————— 6 wk8 14 DE– 4166 DISTANCE EDUCATION M.A.(MC & JR) DEGREE EXAMINATION, DECEMBER 2008. MEDIA HISTORY AND LAWS IN INDIA (Old and 2002 onwards) Time : Three hours Maximum : 100 marks PART A — (5 8 = 40 marks) Answer any FIVE questions. 1. Explain the role of cinema as a mass media. 2. What are the important roles of mass media? 3. Why journalism is important to a country? 4. Explain the salient features of The Press Council Act of 1978. 5. State the civil law of defamation and it’s uses. 6. Explain the Indian Telegraph Act of 1933. 7. What are the uses of having a broadcast code for commercial advertisements? 8. Why do we need mass media laws? 7 wk8 PART B — (4 15 = 60 marks) Answer any FOUR of the following. 9. Trace the history of Television in India. Explain the different roles played by TV as a media. 10. Discuss the significance of The Press council Act of 1978. What are the needs for a council for press? 11. Explain the roles of Government Departments and agencies directly related media administration. 12. Critically examine The Drugs and Magic Remedies (Objectionable Advertisement) Act of 1954. 13. What are the modern media types? What are the avenues for growth of journalism in India? 14. What are the prospects and challenges of Radio Journalism in future in India? 15. Using any two illustrations, explain the contempts of courts Act (1971). ———————— 8 wk8 DE–4167 15 DISTANCE EDUCATION M.A. (MC & JR) DEGREE EXAMINATION, DECEMBER 2008. WOMEN AND MEDIA (2002 onwards) Time : Three hours Maximum : 100 marks PART A — (5 8 = 40 marks) Answer any FIVE questions. All questions carry equal marks. 1. Define Communication and explain its process. 2. Which is the powerful mode of communication? Why? 3. Explain dial image and commodization of women. 4. Explain consumerism. 5. Describe the role of women in media. 6. What are the various job opportunities for women in different media? 7. What is media advocacy? 8. What is appropriate media? 9 wk8 PART B — (4 15 = 60 marks) Answer any FOUR questions. All questions carry equal marks. 9. Explain various modes of communication in India. 10. “Stereo-type images” – Elucidate. 11. Explain the portrayal of women India. 12. Describe the cultural meaning for women in India. 13. Discuss the barriers for job opportunities in India for women in media. 14. What are the strategies for countering media portrayal? 15. Explain the need and contents of training in Media. ———————— 10 wk8 21 DE–4168 DISTANCE EDUCATION M.A. (MC & JR) DEGREE EXAMINATION, DECEMBER 2008. ADVERTISING (Old and 2002 onwards) Time : Three hours Maximum : 100 marks PART A — (5 8 = 40 marks) Answer any FIVE of the following. 1. Write the Social and Economic effects of advertising. 2. Explain the types of advertising. 3. Describe the history of Indian Advertising. 4. Discuss the fundamentals of Arts in the layout and design of an advertisement. 5. Explain the Media Mix of an advertising campaign. 6. What is psychology of advertising? 7. Give brief account on professional organizations in advertising. 8. Explain doordarshan. the code of 11 commercial advertising on wk8 PART B — (4 × 15 = 60 marks) Answer any FOUR questions. 9. Explain the evil effects of Advertising. 10. Explain various advertising media. 11. Discuss the structure of an advertising agency. 12. Explain the planning process of advertising campaign. 13. What is advertisement copy? Explain its elements. 14. Discuss the importance of the new communication technologies. 15. How to measure advertising effectiveness? ––—————— 12 wk8 22 DE–4169 DISTANCE EDUCATION M.A. (MC & JR)DEGREE EXAMINATION, DECEMBER 2008. PUBLIC RELATIONS (Old & 2002 onwards) Time : Three hours Maximum : 100 marks SECTION A — (5 8 = 40 marks) Answer any FIVE questions. All questions carry equal marks. 1. Differentiate PR and Public Opinion. 2. Discuss the PR Policy. 3. Explain the roles and functions of PR in Management 4. What are the good qualities of good PRO? 5. Briefly explain PRO media relations and employee relations. 6. 7. Write short notes on : (a) Advertising. (b) Annual report. (c) Publicity. Explain the process of PR in detail. 8. News letter of an organisation serve as effective PR toolDiscuss. 13 wk8 SECTION B — (4 × 15 = 60 marks) Answer any FOUR questions. All questions carry equal marks. 9. Discuss PR and public opinions and their functions. 10. What are the elements you think necessary for effective communication? 11. What are the steps to be followed when a company enters an ‘‘exhibit for a trade fair’’? 12. How would you maintain proper press relations? Why it is necessary for a PRO? 13. Write short notes on : (a) House journals. (b) Press conferences. (c) News letters. (d) Exhibitions. (e) Trade fairs. 14. PR is an ethical professions requiring professional skill and an excellence of the highest order. Discuss. 15. Highlight the recent trends in PR and briefly discuss the ethics of PR. ——————— 14 wk8 23 DE–4170 DISTANCE EDUCATION M.A.(MC & JR) DEGREE EXAMINATION, DECEMBER 2008. DEVELOPMENT COMMUNICATION (Old and 2002 onwards) Time : Three hours Maximum : 100 marks SECTION A — (5 8 = 40 marks) Answer any FIVE of the following. All questions carry equal marks. 1. What are the defects in the dominant paradigm? 2. Explain Evolutionary model. 3. Write a note on Diffusion models. 4. Enumerate the key elements of the psychological variable model. 5. What is Intermediate technology? 6. Explain Development Support Communication. 7. Write a brief note on Elawath experiment. 8. Explain the salient features of Kheda experiment. 15 wk8 SECTION B — (4 15 = 60 marks) Answer any FOUR of the following. All questions carry equal marks. 9. “The theological ideas of Samsara (rebirth) and karma (fate), combined with caste ritualism made the rationalization of the economy and progress and modernization impossible.” Examine. - - 10. “In the dominant paradigm wrong dimensions were identified as indicative of development” – Do you agree? - 11. “The modern communication technologies have provided Interactive communication systems and have made participatory approach to development possible”– Examine. - 12. Examine the role of traditional media in facilitating development. 13. Discuss the Alternative paradigms of development and development communication. 14. Examine Doordarshan as a tool for development. 15. Discuss the salient features of Development support communication model. ———————— 16 wk8 24 DE–4171 DISTANCE EDUCATION M.A. (MC & JR) DEGREE EXAMINATION, DECEMBER 2008. MASS COMMUNICATION RESEARCH (Old and 2002 onwards) Time : Three hours Maximum: 100 marks PART A — (5 8 = 40 marks) Answer any FIVE in about 200 words each. 1. Explain Exploratory Research. 2. What is ‘Literature Review’? 3. Define Focus Group Research. 4. Explain the principles of formulating a hypothesis. 5. What is meant by operational definition? 6. Identify the areas in which Public Relations Research may be carried out. 7. ‘‘Projective Techniques’’ – Explain. 8. How will you choose appropriate statistical tools? 17 wk8 PART B — (4 15 = 60 marks) Answer any FOUR in about 800 words each. 9. Write a comparative quantitative research. account of qualitative and 10. Discuss the basic principles of content analysis. 11. Describe the milestones of mass communication research. 12. Bring out the limitations of participant observation method. 13. Prepare a questionnaire with atleast 25 questions to conduct a survey research on the topic ‘‘Internet as a tool for women empowerment’’. 14. Discuss the organistion of a research report. 15. Examine the advantages experimental method. and ––––––––––––––– 18 disadvantages of wk8 25 DE–4172 DISTANCE EDUCATION M.A. (MC & JR) DEGREE EXAMINATION, DECEMBER 2008. WRITING AND REPORTING FOR NEW MEDIA (2002 onwards) Time : Three hours Maximum : 100 marks PART A — (5 8 = 40 marks) Answer any FIVE questions. 1. Explain the function of word processing. 2. List out the function of media conventions. 3. Give the usage of Hyper media. 4. Define internet and give its usage. 5. Explain world wide web. 6. Explain about Abode Photoshop. 7. Clearly explain the function of teleconferencing. 8. Give the various tools in New Media. PART B — (4 15 = 60 marks) Answer any FOUR questions. 9. Explain the about e-zines. 19 wk8 10. What are the function of search engines with an example? 11. Give the usage of video conferencing. 12. What is the role of IT in web communication? 13. Explain any three Network Protocol with an example. 14. Give the configuration of Internet relay chart. 15. Explain about the Regulation mechanisms with an example. ——————— 20