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wk8
11
DE–4163
DISTANCE EDUCATION
M.A.(MC & JR) DEGREE EXAMINATION, DECEMBER 2008.
INTRODUCTION TO MASS COMMUNICATION
(Old & 2002 onwards)
Time : Three hours
Maximum : 100 marks
PART A — (5  8 = 40 marks)
Answer any FIVE questions in 200 words each.
All questions carry equal marks.
1.
Explain briefly the concept of communication.
2.
Internet is both a medium of interpersonal and mass
communication. How?
3.
What is the role of radio in national development?
4.
How do government information get disseminated?
5.
List the changes in the attitude of Doordarshan
journalists after the advent of private channels competing for
news.
6.
Explain feedback
communication process.
as
a
component
of
effective
7.
Give the characteristics of any talk show you follow in tv.
8.
How is news structured in electronic media?
wk8
PART B — (4  15 = 60 marks)
Answer any FOUR questions in 400 words each.
All questions carry equal marks.
9.
Define public opinion. How do mass media help in PO
formation?
10. Discuss the role of traditional media in keeping alive the
rich traditions of the country?
11. FM channels have paved way for a lively and interactive
sessions with the audience. Do you agree? Illustrate.
12. Serial culture has contributed to a slow down in the
development process and an indifference amongst viewers in
public participation. Substantiate.
13. Public Relations in good performance and forceful
presentation of it. It is neither false nor tall claims. Throw
more light to elaborate on your standpoint.
14. Indian democracy with all its shortcomings is vibrant and
participatory. Do you agree? Illuminate.
15. Digital divides are gone and digital dividends have come
in. Have you heard about these terms? Examine them in the
context of India and ICT.
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DE–4164
DISTANCE EDUCATION
M.A. (MC & JR) DEGREE EXAMINATION,
DECEMBER 2008.
REPORTING
(Old and 2002 onwards)
Time : Three hours
Maximum: 100 marks
PART A — (5  8 = 40 marks)
Answer any FIVE of the following.
1.
Define news – Explain the structure of a news story.
2.
What is lead? What are the kinds of leeds?
3.
What are the functional differences between Reporter
and a Freelencer?
4.
How will you report speeches? Explain.
5.
What are the sources of news?
6.
How will you report legislature proceeding? Explain.
7.
Explain public service journalism.
8.
How will you write reviews?
3
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PART B — (4  15 = 60 marks)
Answer any FOUR questions.
9.
Discuss in detail the values of news.
10.
Explain the functions of a good quality reporter.
11. Distinguish between
Indepth reporting.
12.
Interpretative
reporting
and
Write short notes on :
(a)
Precision journalism
(b)
News Letters and
(13) Press conference reporting.
13.
Briefly explain the functions of :
(a)
Foreign Correspondents
(b)
Roving Reporters and
(14) Special correspondent
14. Explain in detail the type of language and style used in
creative news writing.
15.
What are the various types of features? Explain.
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DE–4165
DISTANCE EDUCATION
M.A. (MC & JR) DEGREE EXAMINATION,
DECEMBER 2008.
EDITING
(Old and 2002 onwards)
Time : Three hours
Maximum : 100 marks
PART A — (5  8 = 40 marks)
Answer any FIVE of the following.
1.
Bring out the importance of News management.
2.
Explain with illustration about News copy flow.
3.
What are the techniques used for space saving in News
Papers?
4.
Explain the steps in Electronic news editing.
5.
What are the principles to be remembered while writing
Editorials?
6.
How will you ensure Readability? Explain the importance
of Glossary?
7.
Write short notes on the advantages of Dummying.
8.
What are the different types of Type faces and sizes
available?
5
wk8
PART B — (4  15 = 60 marks)
Answer any FOUR of the following.
9.
Explain the functioning of a news room.
10.
Bring out the fundamentals of copy editing.
11. What are the principles behind writing News Headlines?
Explain.
12. Elaborate on the essentials of copy reading and proof
reading symbols.
13.
Discuss the principles of Page make up and Design.
14. Briefly explain the functions of Editor, News Editor and
Journalist.
15.
Explain the importance of Modern Reproduction Process.
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DE– 4166
DISTANCE EDUCATION
M.A.(MC & JR) DEGREE EXAMINATION, DECEMBER 2008.
MEDIA HISTORY AND LAWS IN INDIA
(Old and 2002 onwards)
Time : Three hours
Maximum : 100 marks
PART A — (5  8 = 40 marks)
Answer any FIVE questions.
1.
Explain the role of cinema as a mass media.
2.
What are the important roles of mass media?
3.
Why journalism is important to a country?
4.
Explain the salient features of The Press Council Act of
1978.
5.
State the civil law of defamation and it’s uses.
6.
Explain the Indian Telegraph Act of 1933.
7.
What are the uses of having a broadcast code for
commercial advertisements?
8.
Why do we need mass media laws?
7
wk8
PART B — (4  15 = 60 marks)
Answer any FOUR of the following.
9.
Trace the history of Television in India. Explain the
different roles played by TV as a media.
10. Discuss the significance of The Press council Act of 1978.
What are the needs for a council for press?
11. Explain the roles of Government Departments and
agencies directly related media administration.
12. Critically examine The Drugs and Magic Remedies
(Objectionable Advertisement) Act of 1954.
13. What are the modern media types? What are the avenues
for growth of journalism in India?
14. What are the prospects and challenges of Radio
Journalism in future in India?
15. Using any two illustrations, explain the contempts of
courts Act (1971).
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DE–4167
15
DISTANCE EDUCATION
M.A. (MC & JR) DEGREE EXAMINATION,
DECEMBER 2008.
WOMEN AND MEDIA
(2002 onwards)
Time : Three hours
Maximum : 100 marks
PART A — (5  8 = 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1.
Define Communication and explain its process.
2.
Which is the powerful mode of communication? Why?
3.
Explain dial image and commodization of women.
4.
Explain consumerism.
5.
Describe the role of women in media.
6.
What are the various job opportunities for women in
different media?
7.
What is media advocacy?
8.
What is appropriate media?
9
wk8
PART B — (4  15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9.
Explain various modes of communication in India.
10.
“Stereo-type images” – Elucidate.
11.
Explain the portrayal of women India.
12.
Describe the cultural meaning for women in India.
13. Discuss the barriers for job opportunities in India for
women in media.
14.
What are the strategies for countering media portrayal?
15.
Explain the need and contents of training in Media.
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DE–4168
DISTANCE EDUCATION
M.A. (MC & JR) DEGREE EXAMINATION,
DECEMBER 2008.
ADVERTISING
(Old and 2002 onwards)
Time : Three hours
Maximum : 100 marks
PART A — (5  8 = 40 marks)
Answer any FIVE of the following.
1.
Write the Social and Economic effects of advertising.
2.
Explain the types of advertising.
3.
Describe the history of Indian Advertising.
4.
Discuss the fundamentals of Arts in the layout and
design of an advertisement.
5.
Explain the Media Mix of an advertising campaign.
6.
What is psychology of advertising?
7.
Give brief account on professional organizations in
advertising.
8.
Explain
doordarshan.
the
code
of
11
commercial
advertising
on
wk8
PART B — (4 × 15 = 60 marks)
Answer any FOUR questions.
9.
Explain the evil effects of Advertising.
10.
Explain various advertising media.
11.
Discuss the structure of an advertising agency.
12.
Explain the planning process of advertising campaign.
13.
What is advertisement copy? Explain its elements.
14. Discuss the importance of the new communication
technologies.
15.
How to measure advertising effectiveness?
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DE–4169
DISTANCE EDUCATION
M.A. (MC & JR)DEGREE EXAMINATION, DECEMBER 2008.
PUBLIC RELATIONS
(Old & 2002 onwards)
Time : Three hours
Maximum : 100 marks
SECTION A — (5  8 = 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1.
Differentiate PR and Public Opinion.
2.
Discuss the PR Policy.
3.
Explain the roles and functions of PR in Management
4.
What are the good qualities of good PRO?
5.
Briefly explain PRO media relations and employee
relations.
6.
7.
Write short notes on :
(a)
Advertising.
(b)
Annual report.
(c)
Publicity.
Explain the process of PR in detail.
8.
News letter of an organisation serve as effective PR toolDiscuss.
13
wk8
SECTION B — (4 × 15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9.
Discuss PR and public opinions and their functions.
10. What are the elements you think necessary for effective
communication?
11. What are the steps to be followed when a company enters
an ‘‘exhibit for a trade fair’’?
12. How would you maintain proper press relations? Why it
is necessary for a PRO?
13.
Write short notes on :
(a)
House journals.
(b)
Press conferences.
(c)
News letters.
(d)
Exhibitions.
(e)
Trade fairs.
14. PR is an ethical professions requiring professional skill
and an excellence of the highest order. Discuss.
15. Highlight the recent trends in PR and briefly discuss the
ethics of PR.
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DE–4170
DISTANCE EDUCATION
M.A.(MC & JR) DEGREE EXAMINATION, DECEMBER 2008.
DEVELOPMENT COMMUNICATION
(Old and 2002 onwards)
Time : Three hours
Maximum : 100 marks
SECTION A — (5  8 = 40 marks)
Answer any FIVE of the following.
All questions carry equal marks.
1.
What are the defects in the dominant paradigm?
2.
Explain Evolutionary model.
3.
Write a note on Diffusion models.
4.
Enumerate the key elements of the psychological variable
model.
5.
What is Intermediate technology?
6.
Explain Development Support Communication.
7.
Write a brief note on Elawath experiment.
8.
Explain the salient features of Kheda experiment.
15
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SECTION B — (4  15 = 60 marks)
Answer any FOUR of the following.
All questions carry equal marks.
9.
“The theological ideas of Samsara (rebirth) and karma
(fate), combined with caste ritualism made the rationalization
of the economy and progress and modernization impossible.”
Examine.
- -
10. “In the dominant paradigm wrong dimensions were
identified as indicative of development” – Do you agree?
-
11. “The modern communication technologies have provided
Interactive communication systems and have made
participatory approach to development possible”– Examine.
-
12. Examine the role of traditional media in facilitating
development.
13. Discuss the Alternative paradigms of development and
development communication.
14.
Examine Doordarshan as a tool for development.
15. Discuss the salient features of Development support
communication model.
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DE–4171
DISTANCE EDUCATION
M.A. (MC & JR) DEGREE EXAMINATION,
DECEMBER 2008.
MASS COMMUNICATION RESEARCH
(Old and 2002 onwards)
Time : Three hours
Maximum: 100 marks
PART A — (5  8 = 40 marks)
Answer any FIVE in about 200 words each.
1.
Explain Exploratory Research.
2.
What is ‘Literature Review’?
3.
Define Focus Group Research.
4.
Explain the principles of formulating a hypothesis.
5.
What is meant by operational definition?
6.
Identify the areas in which Public Relations Research
may be carried out.
7.
‘‘Projective Techniques’’ – Explain.
8.
How will you choose appropriate statistical tools?
17
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PART B — (4  15 = 60 marks)
Answer any FOUR in about 800 words each.
9.
Write a comparative
quantitative research.
account
of
qualitative
and
10.
Discuss the basic principles of content analysis.
11.
Describe the milestones of mass communication research.
12. Bring out the limitations of participant observation
method.
13. Prepare a questionnaire with atleast 25 questions to
conduct a survey research on the topic ‘‘Internet as a tool for
women empowerment’’.
14.
Discuss the organistion of a research report.
15. Examine the advantages
experimental method.
and
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disadvantages
of
wk8
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DE–4172
DISTANCE EDUCATION
M.A. (MC & JR) DEGREE EXAMINATION,
DECEMBER 2008.
WRITING AND REPORTING FOR NEW MEDIA
(2002 onwards)
Time : Three hours
Maximum : 100 marks
PART A — (5  8 = 40 marks)
Answer any FIVE questions.
1.
Explain the function of word processing.
2.
List out the function of media conventions.
3.
Give the usage of Hyper media.
4.
Define internet and give its usage.
5.
Explain world wide web.
6.
Explain about Abode Photoshop.
7.
Clearly explain the function of teleconferencing.
8.
Give the various tools in New Media.
PART B — (4  15 = 60 marks)
Answer any FOUR questions.
9.
Explain the about e-zines.
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10.
What are the function of search engines with an example?
11.
Give the usage of video conferencing.
12.
What is the role of IT in web communication?
13.
Explain any three Network Protocol with an example.
14.
Give the configuration of Internet relay chart.
15. Explain about the Regulation mechanisms with an
example.
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