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ALL ABOUT THE FTC By: Brandon Baldwin FTC is an acronym. It stands for Federal Trade Commission The FTC is the nation’s consumer protection agency. What is the FTC? The FTC works for the consumer. Who does the FTC work for? They prevent fraud, deception, and unfair business practices The FTC prevents Enhances consumer confidence by enforcing federal laws that protect consumers. Empowers consumers with free information to help them exercise their rights and spot and avoid fraud Wants to hear from consumers who want to get information or file a complaint about fraud or identity theft. The Bureau Advertising Practices Consumer and Business Education Enforcement Financial Practices Marketing Practices Planning & Information Privacy and Identity Protection The 7 divisions of the FTC are: Protects consumers by enforcing the nation’s truth-in-advertising laws, with particular emphasis on claims for food, over-the-counter drugs, dietary supplements, alcohol, and tobacco. Advertising Practices Plans, develops and implements creative national campaigns to alert consumers to their rights Consumer and Business Education Litigates civil contempt and civil penalty actions to enforce all FTC federal court injunctions and administrative orders that address consumer protection issues. Enforcement Protects consumers from deceptive and unfair practices in the financial services industry including protecting consumers from predatory or discriminatory lending practices Financial Practices Leads the commissions response to internet, telecommunications , and direct mail fraud; deceptive spam; fraudulent business, investment, and work-at-home schemes. Marketing Practices Collects, analyzes, and makes available to law enforcement consumer fraud, identity theft, and National Do Not Call registry complaints. Planning & Information Safeguards consumers’ financial privacy; investigates breaches of data security; works to prevent identity theft and aids consumers whose identities have been stolen. Privacy and Identity Protection The FTC is dedicated to protecting the Conclusion consumers from fraud and any thing that can be, or is involved with trade. They also provide information to any consumer that needs it.