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International Trade and Direct Foreign Investment Chapter 2 International Trade Volume of Trade 1990= 2003= 2008= 2012= $4 trillion $9 trillion $16.1 trillion $18.2 trillion Where has it grown? Top 10 countries produce: 56% of exports 63% of imports International Trade Where is trade going? Developed countries developed countries (75%) Japan Developing countries U.S. Developing countries Lack of resources Captive market Australia and New Zealand Shifting focus International Trade Changing Direction of Trade Trade agreements NAFTA’s effects World trade between agreement partners 1980= 37.3% 1990= 59.9% 1999= 70.7% Why Focus on Major Trading Partners? Demonstrates Business climate Regulations No strong cultural objections Transportation Intermediaries Foreign exchange Government Asian imports Foreign Investment Two components Portfolio investment Less than 10% $2.86 trillion invested in U.S. stocks and bonds from overseas Direct investment More than 10% Foreign Investment Volume U.S.= $1.5 billion (largest in world) Annual Outflows Declining proportion (35.5% tp 21.9%) US & EU= 80% Developed countries Annual Inflows Developed countries Developed countries Trends Foreign Investment Level and Direction Trade Leads to FDI? What does it tell you? Exporting leads to investment FDI Leads to Trade Lower barriers, increased competition, new production and communication technology U.S. Foreign Investment Investment Abroad Increasing areas Decreasing areas Investment in the U.S. Where is it coming from? More invested in U.S. than U.S. is investing abroad U.S. Foreign Investment What is being purchased in U.S.? Existing companies Assets are for sale Fast access to technology Known brand Competitive pressures Why Enter Foreign Markets? Increased Profits and Sales Enter new markets New market creation Preferential Trading Arrangements Larger markets Faster-Growing Markets GDP per capita Consumer support Government support Improved Communications Easier to oversee Supplement work done domestically Why Enter Foreign Markets? Obtain greater profits Greater revenue Reduced costs Spread out fixed costs Economies of scale Higher profits Test markets Why Enter Foreign Markets? Protect Markets, Profits, and Sales Protect domestic market Follow customers overseas Follow main accounts Attack competitors’ home markets Using foreign production to lower costs In-bond industry (maquiladora) Impact Caribbean Basin Initiative Growth Triangles Export Processing Zones Why Enter Foreign Markets? Protect Foreign Markets Lack of foreign exchange Local production by competitors Downstream markets Protectionism Guarantee supply of raw materials Acquire technology and management experience Geographic diversification Satisfy management’s desire Multidomestic or Global? Usual flow for exporting and investment Why more standardization? Seven dimensions Product Market Promotion Where value added Competitive strategy Use of non-home country personnel Extent of global ownership