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Intro: Melissa Historical data: part of bullet #1 Melissa (I will present a description of what historical data is) Descriptive Analytics: Part of Bullet #1: Melissa (I will present what descriptive analytics is) Link between historical data & descriptive analytics: Part of Bullet #1 Correlation of historical data & descriptive analytics to Business Intelligence: Part of Bullet #1 Critique how Business Intelligence implementations provide Value to organizations : Bullet #2 Assess the gaining popularity of Business Analytics among decision makers: Bullet #3 Important considerations of data mining and predictive analytics when applied to a business area for the first time: Part of Bullet #4 Legal, ethical and/or cultural issues that could apply when introducing data mining and predictive analytics to a business area for the first time: Part of Bullet #4 Conclusion: Melissa References