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Download Marketing - Michael Page International
Transcript
Marketing Demand for marketing professionals is stronger in the consumer goods, retail and TMT sectors. Strategic marketing planning, instead of marketing execution, is in demand now. The past few years has been a period of extraordinary growth in the digital and e-commerce industries, resulting in demand from employers, job seekers, and recruiters alike. In recent years, digital trends and innovations have been the driving force behind changes in the employment market. As budgets continue to be moved into these online channels, demand for digital professionals will increase correspondingly. Candidates’ quick job switches illustrate the increase in demand and shortage of suitable talent in this industry. As a result, salaries in these sectors have risen steadily, and quality candidates can often demand much higher salaries and packages. Start-ups tend to seek generalist marketers. Agency employees tend to be more interested in challenges than stability. Hot jobs: e-commerce, digital strategy, digital marketing, e-CRM, social media, user experience, design and developer, and product management positions. PR managers and heads, marketing directors and senior managers who have experience in brand management are also in demand. Marketing Salary Tables Beijing Financial Services/Professional Services Government Affairs Manager Experience Salary (RMB’000) 4-9 years 400-700 Government Affairs Director 7-13 years 600-1,200 Internal Communications Manager 4-9 years 300-600 Internal Communications Director 7-13 years 500-900 Loyalty Marketing Manager 4- 6 years 350-500 Marketing Intelligence Manager 4-9 years 400-650 Marketing Manager 4-9 years 400-700 Marketing Director 7-13 years 500-1,000 Marketing VP 7-13 years 800-1,500 PR/Corporate Communications Manager 1-9 years 200-600 PR/Corporate Communications Director 7-13 years 500-850 Strategy Manager 3-6 years 400-800 Strategy Director 5-10 years 600-1,500 Manufacturing/Industrial Internal Communication Manager Experience Salary (RMB’000) 4-6 years 300-450 Government Affairs Manager 4-9 years 300-650 Government Affairs Director 7-13 years 500-800 Marketing Communications Manager 1-6 years 200-550 Market Intelligence Manager 4-6 years 250-550 Marketing Manager 4-6 years 300-550 Marketing Director 7-13 years 500-800 Product Manager 3-6 years 300-500 Product Director 6-10 years 500-700 PR/Corporate Communications Manager 4-6 years 300-400 PR/Corporate Communications Director 7-13 years 600-900 Strategy Manager 3-6 years 300-700 Strategy Director 5-10 years 500-1,200 General Manager 10-16 years 800-1,500 Please note: 1. Market rates are becoming much less homogeneous; while we have taken great care, these salary ranges can only be approximate guides. Since there are often specific circumstances relating to individual companies, please call us for additional information. 2. These figures are generally the total remuneration (ie. cash), excluding bonus/incentive schemes. 3. Variable and incentive schemes are becoming more common through the different levels of management and are not included in these figures. Marketing Salary Tables Beijing Consumer Products Brand Manager/Product Manager Experience Salary (RMB’000) 4-6 years 300-500 Senior Brand Manager/Product Manager 4-6 years 500-600 Category Manager 4-6 years 300-450 CRM Manager 4-9 years 300-650 Consumer Insight/Market Research Manager 4-9 years 250-600 Consumer Insight/Market Research Director 7-13 years 600-900 Event Manager 3-6 years 300-500 Government Affairs Manager 4-9 years 300-600 Government Affairs Director 7-13 years 550-850 Internal Communication Manager 4-9 years 300-600 Media Manager 4-9 years 400-650 Media Director 7-13 years 500-850 Marketing Manager 4-9 years 350-600 Marketing Director 7-13 years 600-900 Marketing VP 10-16 years 900-1,500 PR/Corporate Communications Manager 4-9 years 300-600 PR/Corporate Communications Director 7-13 years 600-900 PR/Corporate Communications VP 10-16 years 700-1,200 Retail/Channel Marketing Director 7-13 years 500-850 Retail/Channel Marketing Manager 4-9 years 400-700 Trade Marketing Manager 4-9 years 400-700 Strategy Manager 4-9 years 300-650 Strategy Director 7-13 years 450-750 Please note: 1. Market rates are becoming much less homogeneous; while we have taken great care, these salary ranges can only be approximate guides. Since there are often specific circumstances relating to individual companies, please call us for additional information. 2. These figures are generally the total remuneration (ie. cash), excluding bonus/incentive schemes. 3. Variable and incentive schemes are becoming more common through the different levels of management and are not included in these figures. Marketing Salary Tables Beijing Agencies Account/Business Manager Experience Salary (RMB’000) 4-6 years 300-500 Account/Business Director 7-9 years 600-800 Copywriter 2-5 years 200-400 Graphic Designer 3-5 years 300-450 Planning Manager 3-6 years 300-600 Planning Director 6-10 years 500-800 Group Director 7-9 years 500-900 Executive Director 7-9 years 500-800 Managing Director/General Manager 14-16 years 1,500-2,500 IT & Telecommunications Experience Salary (RMB’000) Product Manager 1-6 years 200-500 PR/Corporate Communications Manager 1-9 years 250-600 Strategy Manager 1-3 years 200-400 Market Intelligence Manager 1-3 years 250-350 Marketing Manager 1-3 years 250-400 Event Manager 1-3 years 200-350 Internal Communication Manager 1-3 years 200-350 Government Affairs Manager 1-3 years 200-400 Marketing Communications Manager 1-3 years 200-350 Product Director 7-9 years 600-900 Strategy Director 7-9 years 500-800 PR/Corporate Communications Director 7-16 years 450-1,000 Marketing Director 7-13 years 600-1,000 Government Affairs Director 7-13 years 600-1,000 General Manager 14+ years 1,200-2,500 Please note: 1. Market rates are becoming much less homogeneous; while we have taken great care, these salary ranges can only be approximate guides. Since there are often specific circumstances relating to individual companies, please call us for additional information. 2. These figures are generally the total remuneration (ie. cash), excluding bonus/incentive schemes. 3. Variable and incentive schemes are becoming more common through the different levels of management and are not included in these figures.
