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Huawei Smart Retail Solution
Pre-sales Training Material
SME MO, Vertical Solutions Marketing Execution Dept.
Huawei Enterprise BG
Trends and
Challenges
1
Back to offline from online? Mobile shopping is the key!
90%
What made offline retailers lose their
markets?
80%
70%
60%
online sales（%）
50%
40%
offline sales（%）
30%
20%
10%
 Which shop is discounting?
I don’t know!
 Compare products?
Not convenient!
 Shopping comments?
Not available!
…………
Sales
volume
down
0%
Any way to change?
2010 2013 2016 2019 2022 2025
Source: getchee
 In 2015, global sales via e-Commerce are
Mobile shopping is the silver
bullet to boost offline sales!
expected to reach $119 billion.
 It is estimated that online sales will account for
50% of all business
2
The wireless mall is coming
Many retailers have already
deployed wireless networks
Consumer survey
56%
50%
56% of people believe
that wireless shopping
will make them happier
50% of people will use smart
terminals to locate stores
79%
43%
79% of smart-phone users
think coupons downloaded
onto their phones are
useful
Data Source: getchee
43% of people will use smart
terminals to search for
product info via a wireless
network
3
Main changes in three aspects brought with wireless mall
Shopping
experience
Searching
store on foot
Wireless
navigation
Checkout
counter
Mobile
checkout
Ask for
help
Operating
efficiency
Manual
inventory
Manual price
adjustment
Distribute
leaflets
Selfinquiry
4
Wireless
inventory
Wireless price
adjustment
Wireless
target
marketing
Shopping
safety
Data breach
Items lost
No scheme
for
emergency
PCI
compliance
Complete and
arranged
Precaution
and
preparation
ICT supports these changes
Superb experience
Efficient operation
Ultimate safety
Underlying ICT
PCI DSS/ terminal certificate
Shopping navigation
Compact network infrastructure
• Locate via wireless network
• Shopping mall: all-in-one cabinet
• PCI compliant
• Error: less than 5 meters
• Simple and unified O&M
• Terminal access control
• Update interval: less than 5s
• Chain-stores: Store-box
• Terminal behavior management
• Supports high-volume users
• QoS for business
• Portal marketing
5
Application
scenarios
6
Improve shopping experience — wireless service with
customers’ own devices
Solution
Huawei: wireless network
Real-time store
navigation
Quickly find your
parked car
Product info inquiry
carry all these services
Partners: Mall App
Receive promotion
information
Get digital coupon
by scanning
barcode
Benefits ：
Product information platform, mall
map and guidance
Customers: smartphone
Enlarge customers’ knowledge
of products


The network infrastructure to
Save customers time and effort
7

Help customer get more discount

Promote consumption in the mall
The device running client Apps.
Improve shopping experience with multimedia
self-service terminal
Solutions
Huawei: wireless network
The network infrastructure to
carry the service
Search for product
information: price,
ingredients, manual…
Self-pay: scan barcode,
swipe card, print
invoice …
Online customer service:
VoIP, video chat
Partners: wireless
multimedia retail
terminals
The devices used by customers to
Benefits:
implements all these services
• Complete the whole shopping process with ease without the
need of help of on-site attendants
8
Increase personnel efficiency — promptly offer services
and push appropriate promotion information
Solutions
Huawei: wireless network,
MediaPad
 Wireless network to carry all
business
Handheld device for staff
Push promotion
information based on
customer location
Online customer service:
Contact representatives in
service center
Help customer promptly
with hand-held smart
Device
Benefits:
Up-to-date
advertisement videos
• Online customer service reduces
personnel on-site
• Prompt service improves
customer satisfaction
• Efficient target marketing
• Easy to deploy for wireless
accessed equipment
9
Partner: retail App,
retail terminal
Commodity information platform, mall
map and direction platform, promotion
info platform, retail specific devices
Customer: smart-phone
Receive promotional information
Increase personnel efficiency — real-time inventory
management
Solutions
Huawei: wireless network,
MediaPad
 Wireless network to carry all
business
Handheld device for staff
Wi-Fi scanner for
automatic stocktaking
Suppliers can
access inventory
Instantly acquire
inventory
Benefits:
Wi-Fi intercom
for personnel
• Automatic stocktaking saves time and
human efforts
• Inventory information available anytime
in your hand
10
• Streamlined operation for supply chain
Partners: Wi-Fi tags, scanner,
inventory platform
 Automatically trace the location
and status of products
 Automatically identify the item
with information such as price,
vendor, date.
 Inventory platform in its database
Build a secure shopping mall — physical safety
Solutions
Huawei: wireless network and
camera
Monitor illegal
behaviors in the mall
Track key assets
Customer volume
and asset analysis
 Wireless network to carry all
business
Wireless camera to monitor
the store
Partner: Wi-Fi tag, BI analysis
Benefits:
• Monitor illegal behaviors like shoplifting and trigger instant
response
• Track key assets by Wi-Fi tag to prevent loss
• BI analysis of customer volume and assets to be used by mall and
vendors
11
 Track key assets
 Analyze customer volume and
content of transaction
Build a secure shopping mall — PCI compliant
Solutions
Prevent access
of illegal AP
Prevent access of
illegal end-device
Huawei: wireless and wired
network, policy server
Entire network infrastructure is
PCI 2.0 compliant
Ensure mall’s secured data
transmission
Ensure the data security
of cardholder
Benefits:
Partner: POS machine
PCI 2.0 compliant
• Denies access of illegal APs, ensures
safety of wireless network
• PCI compliant, ensures cardholder data
security
• End-device access control refuses access • Guarantees data transmission security
of illegal device
12
Solution
13
Experience
Efficiency
Security
Poor customer experience: Where is the store? Where did I
park my car?
I can’t find the store

In a big mall: from tens of thousands to hundreds of
thousands of square meters

Too many stores: from hundreds to thousands, similar
in appearance

Maze-like intersections: where am I?

My store is gone: replaced by another store
I forgot where I parked my car
 A big parking area: everything looks the same
14
Experience
Efficiency
Security
Huawei LBS Solution I: exact location
3rd party
engine
Typical application
3rd party
application
Flow track
core computer
room
AP2
ch6
AP1
ch1
3rd party
app
7m
arts
AP3
ch11
clothing
Accurate
Path-finding
Find the parked
car
Customer
behavior analysis
toys
Location algorithm on terminal
side: smartphone app detects the RSSI
from 3 APs to calculate the location
Accuracy: 5m. Refresh interval: 5s.
15

In areas where accurate and timely location is
required
Experience
Efficiency
Security
Huawei LBS Solution II: approximate location
eSight: location engine
AC
AP1
ch1
Open
interface
3rd party
application:
Typical application
client RSSI
AP2
ch6
AP3
ch11
Promotion push
3rd party
app
Location algorithm on network side:
AP collects RSSI and forwards to eSight to
calculate position
Location accuracy: stationary terminal 5m
Mobile terminal: 10m to 20m
Refresh interval: 10s to 20s
16
Direction guide
Barcode scanning
Experience
Efficiency
Security
The bulk of a traditional mall data center
Many different
types of equipment
Shopping
mall
Retail
branch
ERP/POS server
4
1
CRM server
2
1
Application server
4
1
Storage server
3
1
Firewall
2
Core switch/router
IT equipment
Long deployment
cycle
Time
(weeks)
Activity
Deliver to site
4
Equipment on
shelf/cabling/hardware
setup
4
1
Vendor selection,
procurement
8
2
1
Software installation
6
IP PBX
2
1
Wireless AC
2
1
Total
22
21 sets of equipment at a
If equipment arrives on-site at
different times, a typical mall
15%
requires 22 weeks, nearly half
a year
minimum, utilization rate only
17
Complex O&M
IT equipment
Vendor
ERP/POS server
HP
CRM server
Dell
Application server
IBM
Storage server
Huawei
Firewall
Huawei
Core switch/router
Cisco
IP PBX
Huawei
Wireless AC
H3C
Equipments provided by
different vendors; no unified
management
Experience
Efficiency
Security
All-in-one cabinet for a compact mall data center
All virtualized except redundant server, from 10 sets to 2 sets
Internet/WAN/PSTN
POS server virtualized
CRM server
……
VM
ERP service
VM
POS service
standby
VM
CRM service
Pre-integrated L1/L2/L3 equipment, no need for room construction, preintegrated software platform
Personnel
Shopping
service
ERP server
…
VoIP
Virtualized
Preintegrated
All-in
One
Router Switch
Firewall AC
Server Air cooling ERP
Network management: unified management for all equipment
Surveillance
Unified
O&M
POS
Tailored according to requirements
18
CRM
Experience
Efficiency
Security
Too many devices in a store
Wireless
Router
Surveillance WAN/Internet
Security
 Many devices, long
deployment cycles
Switch
 Many devices, not
economical
PBX
Wireless AC
Phone
POS
Firewall
19
 Many devices, hard to
maintain
Experience
Efficiency
Security
Store-box achieves unified multiple service access
Integrates six main functions, guarantees
QoS
Wireless
Surveillance
Security
q
u
e
u
e
PoS transaction
VoIP
Office (email, etc.)
Video surveillance
Internet
Phone
POS
Store-box
20
Service
type
QoS requirements
QoS
level
POS
Several hundred bytes, high reliability, low delay
6
VoIP
Real time
5
Office
Email, e-flow, etc.
3
Video
surveillance
High-bandwidth requirement, set to lowest level
to not block other service
1
Experience
Efficiency
Security
Terminal management and secured access is a big issue for
retailer
Have fun at work
Illegal AP access
Results in breach of card-holder
Surfing Internet and playing
Can be used to infringe on
and retail business data
games on retail machines impair
internal network, interfere with
work efficiency and cause
wireless resources
Illegal retail machine access
customer complaints
Widespread use of Wi-Fi and intelligent devices like Pads and smartphones
complicate the issue
21
Experience
Efficiency
Security
Huawei all-round retail device security solution
ISV
ERP
①
POS
CRM
Application-level security methods
MDM NAC ⑥
⑤
①
①
White list: wireless AC provides interface to ERP of ISV
Application
level
Network
management
Central computer
room
①
②
Wireless AC
④
Network-layer security methods
Core
switch
②
Prevent illegal AP from accessing: AC white list, access
③
④
switch port + MAC bundling, set VLAN + ACL in core switch
Access switch
③
Network
layer
Shopping guide
AP
AP
Device-layer security methods
Mobile checkout
Digital invoice
Device layer
MDM – Mobile Development Management platform
NAC – Network Access Control
22
⑤

MDM: manage retail device assets, including installed software

NAC: network access control for all retail devices
⑥
Most comprehensive retail device security solution
in the industry
Experience
Efficiency
Security
Most severe data breaches happen in the retail industry
According to global data breach report 2013
by Verizon

According to the survey by Visa:
24% of data breach incidents and
21.7% of network intrusion incidents
 75% of customers are reluctant to
revisit the store where data breach
happen in the retail industry
Cardholder data breaches happen in the following ways:
Illegal download,
virus
AP
Illegal device
access
PC
happened
HQ/regional center
Server
room
Tampering with
equipment
POS
Hacker
WAN/Internet
Network attack,
virus
Router
23
Network attack,
virus
Data theft
Experience
Efficiency
Security
PCI DSS — the primary standard for cardholder data security
issues
PCI DSS:
• Global cardholder information security standard
• Established by work of five card organizations
(Visa/Master/Discover/JCB/American Express)
Device vendor
PCI PTS
PIN input device
Software vendor
PCI-PA DSS
Payment application software
P2PE Point-to-Point Encryption
Merchants and service vendors
PCI-DSS
Card-involved environment
PCI DSS framework
Robust payment card data security
process — includes prevention,
detection, and appropriate reaction to
security incidents.
PCI DSS compliance framework
A report by Verizon in 2011 said that 96% of the
merchants who had data breach incidents didn’t
comply with PCI DSS.
24
Experience
Efficiency
Security
Huawei’s comprehensive security architecture fully complies with
PCI DSS 2.0
Store POS security
 Video surveillance prevents
HQ data center
tampering with equipment
 Restrict access by store-box, TSM
iSOC
 Strict keyword mechanism
Firewall security
system
Unified
security
monitor
Data
zone
VPN
WAN/Internet
VPN
Store
Store-box
Video surveillance
Physical security
guard
POS
Physical and
info security
25
Physical access
restriction
Data center cardholder info
security
 Restrict physical access with video
surveillance and door access control
Encrypted
transmission
 Firewall protects against viruses,
malware attacks, VLAN partition,
access control
Store-box
comprehensive
security system
AP
Wireless
security
WAN transmission security
 Secure VPN, IPsec/SSL
TC/PC
TSM/DSM
 Network partition narrows cardholder
data environment; simplifies compliance
work required by merchants
 End-to-end security solution
HUAWEI ENTERPRISE ICT SOLUTIONS A BETTER WAY
Copyright©2012 Huawei Technologies Co., Ltd. All Rights Reserved.
The information in this document may contain predictive statements including, without limitation, statements regarding the future financial and operating results, future product
portfolio, new technology, etc. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied in the predictive
statements. Therefore, such information is provided for reference purpose only and constitutes neither an offer nor an acceptance. Huawei may change the information at any time
without notice.