Download BUS 176 Promotional Strategies - Northeast Alabama Community

Last Revision: Fall 2014-2015
SYLLABUS
BUS 176
3 Semester Credit Hours - C
I.
Promotional Strategies
3 Contact Hours
Course Description
This course provides an overview of the tools and techniques used by businesses in their
promotional strategies. Topics include variables affecting promotional decisions,
information needed to access these variables, the strengths and limitations of methods
and strategies, and the fundamentals of managerial decision making.
II.
Prerequisite
None
III.
Course Textbook, Manuals, or Other Required Materials
Shimp, Terence. Advertising, Promotion, and Successful Marketing. 8th ed. Mason, OH:
South-Western/Cengage Learning, 2010.
IV.
Course Learning Outcomes
A.
B.
C.
D.
V.
Outline of Course Topics
A.
B.
C.
D.
E.
F.
G.
VI.
Demonstrate an understanding of basic marketing terminology and concepts.
Demonstrate an understanding of basic concepts of targeting a select demography.
Evaluate the effectiveness of an advertising plan.
Develop an understanding of the ethical, regulatory and environmental issues
related to promotional strategies.
Overview of Promotional Strategies
Marketing Communications Challenges
Targeting, Positioning, Objective Setting, and Budgeting
Advertising Management
Sales Promotion Management
Marcom Tools
Marcom Constraints
Methods of Instruction
A.
B.
Interactive Lectures
Individual Projects
VII.
Evaluation and Assessment
Course Grade Assessment:
A.
Exams
B.
Projects
C.
Final Exam
D.
Grade Policy
1.
A = 90-100
2.
B = 80-89
3.
C = 70-79
4.
D = 60-69
5.
F = 0-59
VIII. Attendance
Students are expected to attend all classes for which they are registered. Students who are
unable to attend class regularly, regardless of the reason or circumstance, should
withdraw from that class before poor attendance interferes with the student’s ability to
achieve the objectives required in the course. Withdrawal from class can affect eligibility
for federal financial aid.
IX.
Statement on Discrimination/Harassment
The College and the Alabama State Board of Education are committed to providing both
employment and educational environments free of harassment or discrimination related to
an individual’s race, color, gender, religion, national origin, age, or disability. Such
harassment is a violation of State Board of Education Policy. Any practice or behavior
that constitutes harassment or discrimination will not be tolerated.
X.
Statement of Adherence to ADA Guidelines
Instructors will adhere to the Americans With Disabilities Act and/or Section 504 of the
Rehabilitation Act (1973) and will publish the following statements on Course outlines
given to students at the beginning of each semester: “Any individual who qualifies for
reasonable accommodations under the Americans with Disabilities Act and/or Section
504 of the Rehabilitation Act (1973) should notify the instructor immediately.”