Download SAL 201 Entrepreneurship for Salon/Spa

Last Revision: Fall 2014-2015
SYLLABUS
SAL 201
3 Semester Credit Hours
I.
Entrepreneurship for Salon/Spa
3 Contact Hours
Course Description
This course covers the important issues and critical steps involved in starting a new
business from scratch. Topics covered include developing a business plan, creating a
successful marketing strategy, setting up the legal basis for business, raising start-up
funds, attracting and managing human resources, managing costs, and developing a
customer base.
II.
Prerequisite: As required by program.
III.
Course Textbook, Manuals, or Other Required Materials
A.
B.
IV.
Course Learning Outcomes
A.
B.
C.
V.
The student will demonstrate knowledge of business startups.
The student will demonstrate knowledge of marketing and creating a customer
base.
The student will prepare a business plan.
Outline of Course Topics
A.
B.
C.
D.
E.
F.
VI.
D’Angelo, J. (2010). Spa Business Strategies textbook. Clifton Park, NY; Milady
Publishing.
D’Angelo, J. (2010). Spa Business Strategies workbook. Clifton Park, NY;
Milady Publishing.
Business Plan
Marketing Strategy
Legal Issues
Raising Capital
Human Resources
Developing a Customer Base
Methods of Instruction
A.
B.
C.
D.
Lectures
Demonstration
Observation
Supervised Practice
E.
VII.
Role Play
Evaluation and Assessment
Course Grade Assessment:
A.
Students will be graded on major exams, projects, and homework. Students will
be expected to score a minimum of 80% on written, practical, and presentation exams.
B.
Grading is as follows: This class contains in-class participation and visual
presentations that are to be given in front of the entire class, make-up of such are NOT
allowed and turning in work late is NOT acceptable. Make-up test will NOT be given.
C.
Points are earned as follows:
Chapter 3 test
50 points
Chapter 4 test
50 points
Chapter 8 test
50 points
Chapter 9 test
50 points
Chapter 10 test
50 points
Chapter 11 test
50 points
Workbooks (6)
260 points
Class /Lab participation
140 points
Presentation of Marketing Strategies------(must include YouTube video)
200 points
Presentation of Business Plan
200 points
Final Exam (written)-cumulative
200 points
TOTAL POINTS POSSIBLE
1300 POINTS
VIII. Attendance
Students are expected to attend all classes for which they are registered. Students who are
unable to attend class regularly, regardless of the reason or circumstance, should
withdraw from that class before poor attendance interferes with the student’s ability to
achieve the objectives required in the course. Withdrawal from class can affect eligibility
for federal financial aid.
IX.
Statement on Discrimination/Harassment
The College and the Alabama State Board of Education are committed to providing both
employment and educational environments free of harassment or discrimination related to
an individual’s race, color, gender, religion, national origin, age, or disability. Such
harassment is a violation of State Board of Education policy. Any practice or behavior
that constitutes harassment or discrimination will not be tolerated.
X.
Statement of Adherence to ADA Guidelines
Instructors will adhere to the Americans With Disabilities Act and/or Section 504 of the
Rehabilitation Act (1973) and will publish the following statement on course outlines
given to students at the beginning if each semester: “Any individual who qualifies for
reasonable accommodations under the Americans With Disabilities Act or Section 504 of
the Rehabilitation Act (1973) should notify the instructor immediately.”