Download Cisco Vision and Strategy

Cisco
Vision and Strategy
Eric Waltert
General Manager
Cisco Switzerland
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© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
1
The Cisco Vision…
Changing the Way we
Work, Live, Play, and Learn
Work
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Live
© 2009 Cisco Systems, Inc. All rights reserved.
Play
Cisco Confidential
Learn
2
One Technology Vision
Padmasree Warrior, Chief Technology Officer
ƒ Our technology vision for Cisco starts with the customer – to lead
market transitions with customer-centric systems, solutions and
architectures.
ƒ Our strategy to achieve this vision is to anticipate and create market
disruptions, deliver the next generation Internet for Collaboration,
Virtualization and Video.
ƒ To execute on that vision and strategy, we’re focused on investing
aggressively in a pipeline of innovation and driving innovation
through operational excellence.
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© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
3
One Technology Vision
Three Key Market Transitions
Driven by Collaboration, Video and Virtualization
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© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
4
The Future Of Work
Collaboration is Key
How
Who
When
Where
What
we work
we work with
we work
we work
tools we use
Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
5
Veränderung des Arbeitsumfeldes
Sprache und Video
Viele
Text
Soziale Netzwerke
Video-onDemand
Unified
Communications
Diskussionsforen
Wikis
Blogs
E-Mail
Contact
Center
Konferenzen
IM
Eine
Anzahl der Interessengruppen
Werkzeuge für die Zusammenarbeit
TelePresence
Dokumente
Voicemail
„Die Steigerung der Produktivität von Angestellten, deren Aufgaben nicht
automatisiert werden können, ist die nächste große Herausforderung, und es
gibt viel zu gewinnen.“
McKinsey & Company, The 21st Century Organization
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© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
6
Cisco’s Collaboration Portfolio
IP
Communications
Presentation_ID
Mobility
Contact
Center
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
TelePresence
Conferencing
Messaging
Enterprise
Social Software
7
Cisco’s Productivity Journey
Vorteile ($B/Jahr)
5
Web 2.0
Collaboration
Lösungen
$691M
4
3
Web 1.0
Internet
Lösungen
2
$3.7B
1
0
Transaktion
Information-Sharing
FY95
Presentation_ID
FY00
© 2009 Cisco Systems, Inc. All rights reserved.
Quelle:
Cisco IBSG, 2009
Cisco Confidential
Interaktion
FY05
Collaboration
FY08
8
Collaboration Networks
will be to enterprises what social networks are to consumers
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© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
9
Collaboration in Action
With I-Prize to Innovation
Gewinner:
Team AKS
1.200 Ideas
140 Countries
5 Weeks
Web 2.0
Idea-Blog
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WebEx
Presentations
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
TelePresence
Finalists
New
Business Unit
10
Future of Computing
Virtualizing the Data Center
Location
Freedom
Consolidation
HW
Freedom
Virtualization
Provisioning
Freedom
Automation
Business Process
Freedom
Utility
Market
Inter-Cloud
Enterprise-Class Clouds
Unified Computing
Unified Fabric Architecture
Data Center Networking
Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
11
The Future of Connected Life
Video Everywhere
Consumer
“Connected life”
Presentation_ID
Service provider
“Any play”
Business
“Business video”
Video Systems
Systems/
experiences
Visual networking
Technology
platform
Techologies and Devices
© 2009 Cisco Systems, Inc. All rights reserved.
Connected
Home
Cisco Confidential
medianet
IP NGN
Converged
network
12
Video... Flip / Geschäftsanwendungen
Waren / Käufer
Automation /
Mechanik
Neues Warenhaus /
Aufbau der Gänge
Neue Produkte
Immobilien
Kommunikation
(Blog)
Geschäftsanwendungen
• HD Video
• Benutzerfreundlichkeit
• Video Architektur
Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Schadenregulierung
13
Cisco Go to Market: Architectural Plays
Markt
Segmente
Architectural
Plays
Service
Provider
IP NGN
Collaboration
Enterprise
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Video
Commercial
Data Center /
Virtualization
Borderless Network
Small
Business
Small Business
Consumer
Consumer
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Cross-Functional
Alignment
Sales
Services
Partners
CDO
CMO
IBSG
Operations
Cisco Capital
Finance
Legal
HR
14
The Future of: Work, Computing & Connected Life
Collaboration... Virtualization... Video
The Network is the Platform
Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
15